Author：@BitMetis

Overview：

NFT setting & Painting： Professional painting team/ pixel and anime-style/Sense of luxury and diversified design styles in scene

Founders & Backers： Backed by globally renowned Angel investors and TOP VCs

Marketing Perf：300K+ follower base, great influence, and participation
Price Perf：Not launched yet

Introduction

     Memeland is 9GAG’s first NFT collection project. Memeland’s mission is to empower creators by connecting web2 and web3 communities.

NFT Introduction

   Memeland is a collection of 9,999 utility-enabled PFPs. Each Memeland PFP has the following utilities:

● Unlocks private club membership

● Exclusive access to creator NFT marketplace

● IRL events

● Upcoming 9GAG drops and projects

And more 9,999 PFPs are distributed as following:

● 6,900: 9GAG & partners allowlist winners

● 3,000: Public allowlist raffle winners

● 99: Memeland Treasury for future collaborations, hiring, marketing, etc

 Holders of Memeland PFPs have full commercial art rights for the Memeland PFP they own. Since Mint has not yet started, the market performance cannot be evaluated. There will be more details in the future. Now let’s look at its painting style.

  The painting style of NFT is a combination of pixel and anime style. And because 9GAG itself is a top pics and GIF company, so it's very diverse in terms of element design. At the same time, it will collect suggestions from netizens’ brainstorming online for different traits, and refer to the netizens' intentions and designs which guarantee the diversification of PFPs.

Founders and Backers

      As mentioned above, this project is the first NFT project founded by 9GAG. Ray Chan, the founder and CEO of 9GAG, led 4 members from Hong Kong to Silicon Valley who created a leading content platform and one of the top 200 websites in the world. 9GAG is backed by top institutional and angel investors. 9GAG has a global audience of 200 million, across the website, apps, Ins, Facebook, Twitter and TikTok.

  In addition to 9GAG's strong user base, it also has investors with strong backgrounds, such as 500 Startups. 500 Startups is one of the world’s most innovative technology investment firms, with more than 475+ global portfolio companies. And also Y Caombinator, which was voted the most valuable incubator by Forbes.

    In the meantime, the background of angel investors is also a convincing and valuable point. Now let me cite just a few of these examples for reference.

● Anthony Soohoo:  the executive vice president of the Walmart U.S. home division.

● Gary Vaynerchuk: the chairman of VaynerX, New York Times best-selling author (four-time elected), speaker and internationally recognized Internet celebrity.

● Kevin Rose: an American Internet entrepreneur who co-founded Revision3, Digg, Pownce and Milk and was a venture partner at Google Venture.

 Of course, Memeland is dedicated to cooperating with other Gamefi or NFT projects to achieve a win-win situation, such as Arcade and CyberKonz.

Community

   Memeland won the starting line in terms of attention on the 9GAG 200 million user base. There are 340.8K followers on Twitter and 25K followers in Discord. In the last four rounds of the trading contest, the average brainstorming participants reached 10K. On average, the average tweet for every five videos has more than 70K views, with the highest video breaking 196.5K views. In addition, Memelist giveaway retweets and Likes reached 35K+, and the number of comments exceeded 40K averagely, which is much more popular than most NFT projects.

     While Discord is currently closed to the public, the number of people online has reached 26K+. And there are 176 NFT whales followed, which is influential from that perspective. From this, it can be seen that Twitter is the main source of Memelands traits and inspiration. But why is community operation so successful?

● The popularity and user precipitation brought by the 9GAG

● Great emphasis on user ideas and Open channels for user co-creation inclusively

● Distribute memelists in the form of Twitter giveaways to increase user engagement

● Corporate with multiple NFT projects to increase exposure

● Make the most of their own characteristics to enliven the community atmosphere—memes

Summary

● 14-year track record in community building and social media is their testimonial which lays the mass ground for Memeland.

● A large number of  thoughts and inspiration are solicited from the audience

● Convincing backers and founders: Both investment institutions and Angel investors are global celebrities or top VCs.

The above content is derived from the real data of 2022/5/27 （for reference only. The specific data is subject to real-time data.

Please Note: For Reference information, not as a basis for investment decision-making. Bitmetis and the author of the report will not be responsible for the user's investment results.

BitMetis

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