It’s September 2021. I am just back from MCON, and we are shaping the vision of Aragon’s evolution. My last weapon against the mindset of “A tsunami of DAOs is coming. We need a consumer-friendly app” is satire.

The simplest way to DAO is here - the Aragon Noob suite

Token-enabled coordination so easy your grandma can use it (she won’t because you lost her savings in the bear market, but she could)

Tired of your parents not understanding what is that DAO thing you are doing? You can get them involved (once the market recovers and they talk to you again). We have boiled down digital community coordination to its very essence, making it the easiest onboarding to web3 yet.

Digital coordination is complex, and while most actors in the space are nerding over how to efficiently allocate the billion-dollar treasuries of prominent projects or how to tweak protocol parameters, the industry is not welcoming to those new pump chasers and social capital monetization grifters alike.

To address this, Aragon has released a new DAO suite that meets the coordination needs of a newly shaped digital community and can help the transition of your knitting circle into the decentralized web with under ten clicks. For those of you further on the spectrum that have been around a while, we will be populating a library of extensions and integrations that help you coordinate raising the floor of the new NFT drop seamlessly.

What we say:

Aragon Noob will unlock the next wave of DAO creation through simple and standardized coordination tooling. Spinning a Noob DAO is so cheap and fast you can create one for ordering pizza together and forget about it once lunch is over (we know it doesn’t make sense, it’s an illustrative example, turn that CAP LOCKS off).

What users say:

Yeah, it’s really neat - now my family can easily chip in for ramen since I lost it all trading leverage. More advanced functions will come just in time for the next bull market so we can build useful and impactful things with Grandma already on board.

Almost two years later, the team is aligned around the idea that advanced flexibility trump convenience in the medium term and that the next wave of impactful DAOs will emerge within the industry. The ridiculousness of assuming the demand for easy-to-launch DAOs is imminent has become apparent to everyone who is still around. The masses were here for the free money. If DAOs remain the weapon of choice in the “whack-a-mole” of entrepreneurs (and, let’s be honest, scammers) vs the SEC, there will be a massive wave of noob DAOs. We’ll be able to serve them with a ten-click DAO, but until then, we’ll be enabling and empowering builders who are here today.