Investing in Web3 is broken, Capx is Here to Fix It
March 24th, 2023

As the world continues to embrace decentralization and Web3 technologies, an influx of institutional capital has entered the cryptocurrency and token markets. However, a critical issue arises when these investors attempt to evaluate tokens using the same methodologies they apply to traditional equities. In this paper, we will elucidate the differences between tokens and equities, and present the Capx approach to fixing the broken investment evaluation process in the Web3 space.

Although both tokens and equities can be publicly traded and exhibit similar trading patterns, the mechanics of how they accrue value are fundamentally different. For instance, if Elon Musk were to acquire 100% of Twitter's equity, the company would still retain its $50 billion valuation. Conversely, if he were to buy 100% of Bitcoin's supply, its value would plummet to zero. This illustrates the stark contrast in value accrual mechanisms between the two asset classes.

1.0 Introduction

The emergence of Web3, the decentralized internet powered by blockchain technology, has led to a surge in interest in digital assets and cryptocurrencies. With this rapid growth, institutional capital has increasingly sought investment opportunities within this new digital landscape. However, the lack of understanding regarding the fundamental differences between traditional investments, such as equities, and Web3 tokens has resulted in misconceptions and misinformed investment strategies. This thesis aims to elucidate the distinctions between tokens and equities, examining the complexities of token valuation and the limitations of traditional evaluation methods. Additionally, the thesis will explore the innovative solution provided by Capx to address these challenges and revolutionize the way tokens are launched and their economics optimized.

1.1. Background and context of Web3 investments

Web3 investments are a rapidly evolving area of finance, attracting significant interest from both retail and institutional investors. The proliferation of decentralized applications (dApps), non-fungible tokens (NFTs), and decentralized finance (DeFi) platforms has spurred a surge in the issuance of various tokens and digital assets. With the growing number of tokens available in the market, investors face considerable challenges in identifying and evaluating promising projects.

1.2. The importance of understanding the differences between tokens and equities

The nascent nature of Web3 investments has led many investors to rely on traditional investment strategies and evaluation methods when analyzing tokens. However, applying these conventional approaches to token investments can result in suboptimal outcomes, as tokens and equities exhibit fundamentally different characteristics. A comprehensive understanding of these differences is essential for accurately assessing the value and potential of tokens, as well as for devising effective investment strategies.

2.0 Tokens vs. Equities: Fundamental Differences

In this section, we will discuss the key differences between tokens and equities, highlighting the aspects that make these investment instruments fundamentally distinct from one another. By understanding these distinctions, investors can better appreciate the nuances of token valuation and develop more informed investment strategies in the Web3 landscape.

2.1. Value Accrual Mechanisms

One of the most significant differences between tokens and equities lies in their value accrual mechanisms. Equities represent a share of ownership in a company, and their value is typically derived from the company's financial performance and potential for growth. Shareholders may receive dividends or benefit from capital appreciation if the company's stock price increases.

Tokens, on the other hand, can derive value from a variety of sources. Some tokens may represent a share of revenue generated by a platform or protocol, while others may serve as the native currency for a decentralized ecosystem, with their value driven by supply and demand dynamics. Additionally, some tokens can have utility value, granting their holders access to products or services within a specific network.

2.2. Distribution and Ownership

The distribution and ownership dynamics of tokens and equities also differ significantly. In the case of equities, the number of shareholders and their respective holdings often have little bearing on the value accrual of individual shares. Companies can have a few large shareholders or numerous small shareholders without substantially affecting the overall value of the equity.

Conversely, the distribution of tokens plays a crucial role in defining the value of a token. A broad and diverse distribution of tokens can lead to a more resilient and decentralized network, as it helps to avoid centralization of control and fosters a larger, more engaged community of stakeholders. In token ecosystems, the success and stability of a project often depend on the active participation and alignment of interests among token holders.

2.3. Role of Human Networks in Token Value

Tokens can be considered as more than just financial instruments; they also serve as the backbone of human networks that coordinate large groups of individuals toward common goals. In this sense, tokens act as primary incentivization and disincentivization mechanisms that encourage collaboration and discourage malicious behavior within the network. This unique aspect of tokens makes the behavior and actions of token holders critical in determining the token's value and the success of the underlying project.

In contrast, equities are primarily financial instruments that convey ownership rights and potential financial benefits to shareholders. While shareholders may influence company decisions through voting rights, their engagement is not as directly linked to the success of the company as it is for token holders in a decentralized network.

2.4. Challenges in Predicting Token Success

The differences between tokens and equities make predicting the success of a token more complex than traditional equity valuation methods. Assessing a token's potential based solely on a pitch deck, idea, or working product may not be sufficient, as the success of a token is largely dependent on the behavior of large groups of token holders and the effectiveness of the token in achieving its intended purpose within the network.

Tokens and equities are distinct investment instruments with differing value accrual mechanisms, distribution dynamics, and roles within their respective ecosystems. Recognizing and understanding these differences is crucial for investors looking to navigate the complex world of Web3 investments and develop effective strategies for token evaluation and investment.

3.0 Capx Solution: A New Approach to Token Launches and Optimization

In this section, we will outline the innovative solution proposed by Capx, which aims to address the challenges associated with traditional token launches and the optimization of token economics. By offering a novel approach to the token launch process, Capx seeks to better align the interests of founders, token holders, and the overall success of the project.

3.1. The Problem with Traditional Token Launches

In the current landscape, founders often raise a private funding round and then focus on executing a successful token launch with an emphasis on optimizing liquidity during the initial days of trading. This approach leaves little room for iterating on token mechanism design, as founders are under pressure to deliver immediate results for investors.

Additionally, it is difficult to predict a token's success by merely examining a pitch deck, idea, or working product. Token networks can be likened to religions, with a large set of believers sharing common ideologies. Predicting the success of a token requires understanding the behavior of token holders and evaluating whether the token effectively achieves its intended purpose within the network.

3.2. Capx's Solution: IOU Tokens and Iterative Tokenomics

Capx proposes a solution that allows founders to work on their projects for 12 to 24 months from inception to token launch. During this period, projects can collaborate with Capx to launch an IOU (I Owe You) token that can later be redeemed for the real token post-launch. The IOU token can be used to incentivize early users and adopters, helping projects reach a critical mass of token holders.

As a significant number of people begin holding IOU tokens, these holders can be educated about the token's utility. Founders can then observe token holder behavior and optimize token economics to incentivize and disincentivize specific actions. This approach results in a more robust token economics design, as the IOU token is not trading in the market, eliminating the speculative aspect of the token during this phase.

3.3. The Benefits of Capx's Solution

Capx's solution offers several advantages over traditional token launch approaches:

  1. Allows for iterative tokenomics: By providing founders with the opportunity to observe token holder behavior and adjust token economics accordingly, Capx's solution promotes the development of more effective and sustainable token mechanisms.

  2. Reduces speculation: The use of IOU tokens mitigates the speculative aspect of tokens during the pre-launch phase, allowing for a more accurate assessment of the token's true utility and value.

  3. Facilitates network effects: The early adoption of IOU tokens by a substantial number of users can lead to powerful network effects once the real tokens are launched. This strong initial user base can help attract further investment and user adoption, ultimately contributing to the project's long-term success.

The Capx solution represents a paradigm shift in the way token launches are conducted and how token economics are optimized. By providing an environment for iterative tokenomics and fostering healthy user adoption, Capx aims to enhance the overall success and sustainability of Web3 projects.

4.0 Implementing the Capx Solution: A Practical Framework

In this section, we will provide a step-by-step framework for implementing the Capx solution, guiding founders through the process of launching an IOU token, optimizing token economics, and transitioning to the real token launch.

4.1. Project Inception and Collaboration with Capx

Once a project has been conceptualized, founders should collaborate with Capx to design and implement the IOU token strategy. Capx will work closely with the project team to understand their objectives, target audience, and desired token utility, laying the groundwork for a successful IOU token launch.

4.2. Launching the IOU Token

With a clear understanding of the project's goals, Capx will help the founders launch an IOU token. This token can be distributed to early users and adopters, serving as an incentive for engagement and participation in the project's ecosystem. The IOU token should have a clear redemption mechanism, allowing holders to swap it for the real token once the project is ready for its main token launch.

4.3. Educating and Observing IOU Token Holders

As the IOU token gains traction, it is crucial to educate holders about the token's intended utility and the project's overall mission. This education process can involve webinars, blog posts, social media campaigns, and community engagement initiatives. By fostering a well-informed token holder base, founders can better observe holder behavior and gather valuable insights for optimizing token economics.

4.4. Iterating on Tokenomics

Using the observed behavior of IOU token holders, founders can iteratively adjust the token's economics, aligning incentives and disincentives with the project's goals. This iterative process ensures the token mechanisms are tailored to the unique characteristics of the project and its user base, enhancing the token's effectiveness and long-term sustainability.

4.5. Preparing for the Real Token Launch

Once the token economics have been optimized, the project team should begin preparations for the real token launch. This process includes finalizing the token's smart contracts, auditing the code, setting up liquidity pools, and developing a marketing strategy to attract investors and new users. Capx can provide support and guidance during this crucial phase, ensuring a seamless transition from IOU tokens to the real tokens.

4.6. Launching the Real Token and Swapping IOU Tokens

With all preparations in place, the project can proceed with the real token launch. IOU token holders should be given the opportunity to swap their IOU tokens for the real tokens, seamlessly integrating the existing user base into the project's newly launched ecosystem. A successful launch, coupled with a strong foundation of early adopters, can create powerful network effects that drive growth and long-term success.

Implementing the Capx solution involves a practical framework that emphasizes collaboration, iterative tokenomics, and seamless integration of early adopters. By following this approach, projects can develop more robust token economics and foster a healthy, engaged user base, ultimately contributing to the success and sustainability of Web3 initiatives.

5.0 Benefits and Implications of the Capx Solution

In this section, we will discuss the various benefits and implications of adopting the Capx solution for token launches and optimization. The Capx approach offers several advantages over traditional token launch methodologies, which can have profound impacts on the success and sustainability of Web3 projects.

5.1. Data-driven Tokenomics

By observing and analyzing the behavior of IOU token holders, the Capx solution enables founders to develop data-driven tokenomics that are based on real-world user interactions. This evidence-based approach ensures that token incentives and disincentives are tailored to the specific characteristics of the project and its user base, ultimately leading to more effective and sustainable token mechanisms.

5.2. Engaged and Informed User Base

The Capx solution emphasizes the importance of educating IOU token holders about the project's goals and token utility. By fostering a well-informed and engaged user base, projects can create a strong foundation of early adopters who are committed to the project's success. This early community can serve as evangelists for the project, attracting new users and investors, and generating positive network effects.

5.3. Reduced Speculation and Price Volatility

Since IOU tokens are not traded on the open market, the Capx solution minimizes speculation and price volatility during the initial stages of the project. This focus on utility and value creation, rather than short-term price movements, allows founders to concentrate on building a robust and sustainable project, without the distraction of market fluctuations.

5.4. Smooth Transition to Real Token Launch

The Capx solution provides a seamless transition from IOU tokens to the real token launch, ensuring that early adopters are fully integrated into the project's ecosystem. This smooth onboarding process can help maintain momentum and user engagement, while also attracting new users and investors who are drawn to the project's demonstrated success and established user base.

5.5. Enhanced Project Success and Sustainability

By combining data-driven tokenomics, an engaged and informed user base, reduced speculation, and a smooth transition to the real token launch, the Capx solution significantly enhances the likelihood of project success and long-term sustainability. This approach can help overcome some of the most common pitfalls associated with traditional token launches, setting the stage for the growth and prosperity of Web3 initiatives.

The Capx solution offers a comprehensive and innovative approach to token launches and optimization, addressing many of the challenges faced by Web3 projects. By adopting the Capx framework, founders can develop robust token economics, cultivate an engaged and informed user base, and create a strong foundation for the success and sustainability of their projects in the rapidly evolving world of decentralized technology.

6.0 Conclusion

The rapid growth of Web3 and decentralized technologies has created significant opportunities for innovation and disruption across a wide range of industries. However, as we have highlighted in this thesis, the current approach to investing in and launching token-based projects is fraught with challenges, including the inappropriate application of traditional equity evaluation methods and the lack of focus on effective token mechanism design. These issues can lead to suboptimal outcomes for both projects and investors, undermining the potential of the Web3 ecosystem.

To address these challenges, we have proposed the Capx solution, a comprehensive and innovative approach to token launches and optimization that emphasizes the unique characteristics of tokens as human networks and coordination tools. By using IOU tokens during the project's development phase, founders can gather valuable data on user behavior, allowing them to design effective token economics that evolve and adapt to the needs of the project and its user base. Additionally, the Capx solution fosters an engaged and informed community of early adopters, reduces speculation and price volatility, and ensures a smooth transition to the real token launch.

By adopting the Capx solution, Web3 projects can significantly improve their chances of success and long-term sustainability, ensuring that they deliver on the promise of decentralized technology and create lasting value for their users and investors. Furthermore, the Capx approach can help reshape the way investors evaluate and engage with token-based projects, leading to a more mature and robust Web3 ecosystem that can continue to drive innovation and reshape the world as we know it.

In summary, the Capx solution offers a fresh perspective on the challenges faced by Web3 projects and presents a compelling alternative to traditional token launch methodologies. By embracing this new approach, founders, investors, and users alike can work together to unlock the true potential of decentralized technologies and create a brighter, more equitable future for all.

About Capx:

Capx is a sector-specific Layer 2 blockchain, specialised for token distribution and trading, facilitating curated distributions for project communities, token streaming for investor distributions, and a liquid secondary market for tokens, built on Polygon Supernets.

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