Risks and unawareness as the main barriers for Web3 adoption
There are many challenges that slow down the mass adoption of Web3, including blockchain capacity, regulatory issues, and many other problems. However, from a user standpoint, the world of Web3, with its numerous decentralized applications and blockchain-based technologies, mainly looks risky and confusing.
Retail users see crypto as a daunting realm of fraudsters and scammers. Indeed, we have over 2,400 dead coins registered at this point, while the past year with a total of $3.8 billion in user funds has been dubbed “the biggest year for crypto hacking”. Finally, certain crashes, like Terra Luna and FTX, were widely covered by the media. Eventually, these developments together have significantly influenced the general negative perception of crypto.
On the other hand, a large share of users are still unaware of the real potential of Web3. The recent survey by Consensys and Yugov showed that only 24% of 16,000 respondents worldwide have heard about the concept of Web3, while 34% and 36% know about NFTs and Metaverse respectively. These figures probably arise from the lack of comprehensive information about decentralized apps and services.
You may argue that there are many Web3 related to media and sites. And it’s true. But the majority of resources are covering only certain use cases, like DeFi, NFTs, or games, or include offers of certain blockchains and foundations. Therefore, the information about Web3 is mostly outdated, incomplete, or biased.
With that said, new users are scared by potential losses in crypto space and obviously the lack of reliable and comprehensive information resources about Web3 projects. This means that in order to onboard more people to Web3, we have to provide them with a compelling and safe way to navigate decentralized apps and services.
How Certified.app will change the way to people learn about dApps and Web3
Being a team of passionate crypto users, we have experienced all the pains of navigating the Web3 space. Therefore, we’ve designed Certified.app as a new type of Web3 service which will provide validated information about dApps, resolve users’ doubts about crypto, and improve their overall experience.
In order to achieve these goals, Certified.app will include three main components:
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An extensive catalog of Web3 apps and servicesWith multiple categories and filters, where users can sort projects by blockchains, functions, and other features, and find decentralized solutions for different needs.
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Experts and users reviews for listed dApps and servicesWhat do you usually do before making a purchase on Amazon or choosing a restaurant for a Friday night? You'd likely check a review. The same applies to crypto: a piece of advice from an experienced Web3 user can save a newcomer!
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Rating for reviewsAfter reading a review, users will be able to upvote for most helpful opinions or downvote for least helpful entries. To do that, they will have to sign in with their crypto wallet. This measure allows us to identify bots and fake votes and deliver the most reliable and helpful information to the readers.
How Web3 community will benefit from Certified.app
While the primary goal of Certified.app is to onboard millions of users to reliable Web3 projects, the new service will also offer numerous exquisite benefits to all the stakeholders:
Product teams
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Unbiased opinion and awareness about your product;
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Reduced customer acquisition costs (CAC);
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Increased activation rate.
Retail users
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Informed decisions about dApps;
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Protection from crypto scams and misleading info;
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Swift navigation in Web3 apps and services;
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Making the Web3 industry better through votes.
Experts and content creators
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Growing your personal brand on the platform and beyond;
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Crypto rewards in the Certified native tokens;
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Onboarding more users to reliable dApps.
Competitive advantages and business model
Certified.app is certainly neither the first nor the only review platform for crypto and Web3, but it has several distinct advantages over competitors, including:
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Open-sourced and decentralized nature with no room for data manipulation;
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User verification;
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Protection from bots, fakes, and sybil attacks;
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Comprehensive coverage of dApps and services (including teams, tokenomics, etc.);
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Simplicity in design, free from complicated data.
On top of these benefits, the Certified.app business model includes revenue sharing: the best contributors will receive rewards in the Certified native tokens, while Web3 projects listed on the platform will be able to buy the tokens for promotional purposes and support their value.
Closed launch for the first Certified Experts
At the moment, we are preparing for a closed launch of Certified.app and select the first cohort of Web3 experts and content creators. Candidates applying for the role will require a proven track record within the Web3 industry and outstanding reputation in the community. Our chosen experts will have an opportunity to add the first reviews on the platform in any form: whether it will be a longread or a simple score for certain achievements (e.g. UI, security, roadmap, etc).
The early supporters will get a number of additional benefits, including:
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Promotion for their personal brands;
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Engaging more followers;
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More opportunities to boost the rating on the platform before other participants;
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And extra chance to increase their revenue share after the launch of the profit sharing feature.
If you perfectly fit this role, please fill this application form. Be the first to share your experience with new Web3 users and win the trust of the whole community!
Attention to all Web3 enthusiasts! We are looking for the most active users of Web3 apps and services. Therefore, this Monday, August 14, we will launch our first 2-week campaign with rewards on Zealy. We will share more details in another announcement, but you can already join our community on Zealy, if you don’t want to miss the promo!
Certified.app features an extensive catalog of Web3 apps and services with various filters and directories, where everyone can find solutions for different needs. Experts and users can leave reviews for the listed dApps, and readers evaluate their entries by voting for them. Revenue sharing for the best contributors, protection from bots, fakes, and sybil attacks, open-sourced and decentralized architecture are just a few benefits of the platform. Join Certified.app today, help us improve the navigation in Web3, and onboard millions of new users to reliable dApps!
Stay tuned for the updates from Certified.app: