introducing...DIALOGUE

I’ve been thinking about this question for much of the last year. I was drawn to web3 because it reminded me of the blog era I came up in - independent curation, direct artist-to-listener interactions, and an emphasis on the music itself above story and brand. But as technology increasingly became the leading story in music NFTs I struggled to think of concrete ways I could do my part to refocus things.

About a month ago I was up late browsing Sound.xyz when I came across ‘i close my eyes but only for a moment’ by bloody white and stopped in my tracks. The choices he was making opened new musical doors in my brain - I felt so inspired to make something. Something directly in response to what he had made. I texted bloody that night and proposed we conduct an experiment.

THE EXPERIMENT

Today my song “DIALOGUE.02 - i should” drops on Sound.xyz.

I made this song directly in response to the first song in our DIALOGUE series, “DIALOGUE.01 - i”, released by bloody last week.

I sampled the opening three vocal notes from “i” and built a beautiful texture around them - then because there was a thrilling switch-up halfway through “i”, I decided to mirror that with a similar switch-up in my arrangement. I was so inspired by the freedom of having these drastic changes every 30 seconds that I decided to end my song with one more crazy moment. You’ll have to listen to it to find out exactly what that is.

After “DIALOGUE.02 - i should” is minted, it’s bloody’s turn. He’ll make something directly in response, sampling parts of “i should” in the process. And then I’ll make something in response to that response. We’ll keep going until we have six total songs.

1 song each week.

Each song made in real-time, in dialogue with the song that came before it.

This is DIALOGUE.

BACKSTORY

If you don’t know Bloody White, I’m not sure where you’ve been. A Sound.xyz fixture, he’s a producer who makes some of the most interesting and intricate electronic music onchain. As we got to know each other this past year, we connected over our difficulty reconciling the need for self-promotion in the music industry with our decidedly non-self-promotional personalities. We're both producers that love focusing on the music. So for this release, the concept is the music. The way it is made, the way it is released. 

The current advice in the music industry is to space out your singles by 4-6 weeks if you want the Spotify algorithm to smile upon you. This feels so disjointed from the process of making music. As a producer I’m working on something new every week that I’m so excited to show people. For my CACOPHONY rollout with Reo Cragun, we dropped every song from the project in tracklist order on Sound.xyz over the course of 2 months.  I loved celebrating every track on the project, and with DIALOGUE I hope to take that even further. The weekly rollout will be the creative process itself.

It has been kind of crazy planning a six-week rollout without knowing what any of the songs will sound like. As I write this, I have no clue how bloody will respond to DIALOGUE.02, and how I’ll respond to that! But I can’t wait to keep making music for this specific purpose. I won’t be thinking about making sure it has a catchy hook or gets to the chorus fast enough. I’ll just be trying to make the coolest shit I can to inspire bloody. And we’ll all see what it sounds like this time next week, and the week after, and the week after.**
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