The Western subcultures of the 20th century, the Punks, the Hippies etc, co-existed in stark contrast to mainstream homogeneous society. These subcultures, typically characterised by defiant forms of self expression, often challenged the status quo aesthetically, philosophically and politically. Many important factors contributed to this but notably, their origins were almost entirely location based and the forms of expression that subsequently sprung out of them, were nurtured in isolated networks. A feedback loop, air-gapped from normal society in which participation required effort to overcome a scarcity of access. In contrast, cultural niches in the internet age so far seem predominantly nostalgic. More original niches hide in the sheer volume of content uploaded daily to the digital commons, but the barrier to entry has fallen precipitously. They form along non geographic lines. They often hide in plain sight, communicating through esoteric increasingly self referential memes. To participate you may have to decipher a seemingly nonsensical language, but you can, to a certain degree, and for better or for worse, literally participate in your underwear