‘ATTENTION + POWER’ by Slow Rodeo for Base

A collaboration brought onchain for Base House at Art Basel Miami 2023

“Fast gets all our attention, slow has all the power" is a quote by Stewart Brand, the co-founder and editor of The Whole Earth Catalog, highlighting the dichotomy and interplay between rapid, attention-grabbing developments and the underlying, slower-moving forces within which they take root.

Crowdmuse is proud to announce a curated drop with Slow Rodeo and Base. This piece highlights Base’s fast-moving pace of innovation alongside the decade-plus Coinbase has spent to build this foundation.

Base at Art Basel Announcement
Base at Art Basel Announcement

Base is helping bring onchain and real-world art to Art Basel in Miami Beach with Base Hunt and Base House from Dec 8-10 2023. This immersive experience will bridge the physical and digital worlds, featuring an Onchain Gallery with hundreds of digital art collections exclusive to Base.

As part of Base House, Crowdmuse and Slow Rodeo will join a fireside with Jesse Pollak to speak on ‘Consumer Goods: The Most Obvious Opportunity in Crypto,’  highlighting how crypto is defining new segments within the consumer market. The fireside chat will be live-streamed at 4 pm EST on the 8th Dec and the limited-edition drop by Slow Rodeo for Base will be revealed IRL to demonstrate a case study on onchain revenue sharing mechanisms, supply chain transparency, and creator IP attribution powered by Crowdmuse.

The drop will be available on the Crowdmuse Marketplace for attendees of Base House to mint IRL and open to the public after the event.

Detail of Base Digital Artifact by Slow Rodeo
Detail of Base Digital Artifact by Slow Rodeo

About the collaborators

Slow Rodeo is a new type of consumer brand company, experimenting at the intersection of culture, community, and commerce. Their mission is to transform the landscape of brand-consumer interactions, shifting from traditional direct-to-consumer models to a more collaborative, built-with-community approach. Brands will shift from one-way relationships to more mutually beneficial ones—and instead of simply extracting culture, brands are part of fostering and growing culture themselves. This approach heralds a new era of mutual collaboration and cultural enrichment, where consumers are no longer mere end-users but rather active contributors and advocates.

Base is a decentralized Ethereum L2 working to bring the next million builders and billion users onchain.

Crowdmuse is a protocol and marketplace for independent creators and brands to collaborate and create custom experiences for their community of collectors. Crowdmuse supports a network of creators across fashion, design, art and music to give tools to showcase their work with IP attribution and revenue splits on sales made and shared amongst all product collaborators.

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