Crowdmuse collaborates with Polygon Labs to curate a circular apparel collection for EthCC[7] with creators and brands including MNTGE, designer Clinton Hughes of Oddinary Studios and Everywhere Apparel.
Creating cheap merch for conferences is a common method of IRL distribution. Still, this temporary marketing tactic is becoming increasingly disliked by a generation that demands unique and high-quality experiences.
Manufacturing cheap swag severely impacts the environment due to resource-intensive production methods—most of these items end up in landfills as they cannot be recycled.
"Greater than 3 in 4 millennial-aged consumers are likely to keep a promotional product if it is eco-friendly." (source)
For this collection, we are proud to collaborate with Polygon Labs to combine three pieces from sustainable and vintage brands that use second-hand sourced items, and handmade, and recycled methods to produce these unique pieces.
During the curation process with Polygon Labs, it became clear that there was a need to create a circular apparel collection aligned with our shared values for sustainability, both onchain and in our daily lives. From the things we wear to the impact blockchain can have on public goods and the environment, we wanted to reflect these values.
We utilized designers and brands in our network to curate an elevated, sustainably made collection that spoke to our commitment to better quality consumer products, enhancing the merch experience for the Polygon audience. In true collaborative fashion, we worked with Polygon Labs to select custom pieces from our shared network of partners and designers.
The drops will be available on the Crowdmuse (beta) marketplace on the Polygon Network for a limited time only, check the product description for pick-up and delivery options.
About the collaborators
Polygon Labs - Software development company building and developing a network of aggregated blockchains via the AggLayer, secured by Ethereum. As public infrastructure, the AggLayer will bring together user bases and liquidity for any connected chain, and leverage Ethereum as a settlement layer. Polygon Labs has also contributed to the core development of several widely adopted scaling protocols and tools for launching blockchains, including Polygon PoS, Polygon zkEVM, and Polygon Miden, which is in development as well as Polygon CDK.
MNTGE - Pioneering vintage clothing brand that seamlessly integrates blockchain technology into their garments. MNTGE offers a category-defining experience where the rich heritage of vintage apparel meets the authenticity of blockchain.
Clinton Hughes of Oddinary Studios - An apparel design and manufacturing studio based in Downtown Los Angeles. Founded in Seattle in 2012 By Clinton Hughes, the Oddinary brand specializes in workwear-inspired-streetwear with a focus on quality craftsmanship. We are currently located in the heart of Downtown Los Angeles's fashion district. Every garment is locally manufactured with responsibly sourced materials.
Everywhere Apparel - Founded in 2019, Everywhere Apparel is a materials science company led by Stanford educated engineers. Our recycled products and novel closed loop ecosystem point the way toward a more sustainable future for all. Everywhere garments save millions of gallons of water, divert waste from the landfill, reduce carbon emissions, and produce no microplastic pollution. We are committed to creating materials systems and solutions that improve sustainability efforts on a global level, and have helped brands track towards science-based targets and climate neutrality goals.
Crowdmuse is a protocol and marketplace for creators and brands to collaborate and create custom experiences for their community of collectors. Crowdmuse supports a network of creators across fashion design and music to give tools to showcase their work with IP attribution and revenue splits on sales made and shared amongst all product collaborators.