As the Nouns ecosystem continues to grow, so does our vision for a decentralized infrastructure that can drive ongoing value for every nounish creator, community, and platform.
With the release of the new Nouns Name Service, we’re excited to unveil a revolutionary approach to .⌐◨-◨ domains that extends far beyond a traditional naming service.
NNS is designed to serve as the beating heart of a connected Nouniverse, establishing a naming registry that not only makes a statement but also delivers tangible rewards.
IMPORTANT NOTE for .⌐◨-◨ holders
The new NNS has been migrated from mainnet to Base.
Everyone who holds a .⌐◨-◨ that was minted before the upgrade can claim the new name directly from the NNS website, for free of course.
Just search your name from the wallet where the old .⌐◨-◨ names are stored and claim it.
A New Mission: Fueling the Nouniverse and Beyond
The mission behind NNS is clear: to make the nouniverse more cohesive, connected, and ultimately, rewarding for all participants.
NNS isn’t simply about naming rights – it’s about creating the first-ever recurring revenue system that supports the entire ecosystem.
Each nounish community, from individual creators to large-scale platforms, will have the opportunity to benefit directly from supporting the NNS registry.
By expanding NNS beyond just a naming service and focusing on generating consistent value, we’re creating the foundation for a new era in the nounish economy.
Revenue Distribution: Rewards for Resolvers and Referrals
To create the foundations for this new economy, we took a bold decision:
NNS will no longer retain the revenue generated from .⌐◨-◨ domains.
Instead, the revenue is distributed to the Resolvers and to community members who use their referral links to bring new users into the NNS ecosystem, while NNS itself will retain only a 5% protocol fee, which is used to support the ongoing development and expansion of the protocol.
This unique setup incentivizes more users and platforms to integrate NNS, creating a decentralized network where rewards flow back to those actively building and supporting the nounish ecosystem.
For the first time, platforms that resolve NNS names will earn continuous rewards simply by maintaining their support for the registry.
Imagine every app, site, and platform able to generate recurring revenue by integrating NNS, fostering a self-sustaining system for all.
The Role of Resolvers and Referrals
Resolvers are the engines powering NNS integrations – any app, website, or platform that actively supports NNS by implementing its names resolution becomes eligible to share in the revenue stream.
Meanwhile, community members who bring new users into the NNS ecosystem through referral links will receive a share of the revenue, making every interaction an opportunity to earn.
.nouns names and new CLDs: The Reservation System
One of the most exciting upgrades of the new NNS is the possibility for communities to create their own Community Level Domains, fully resolved across the NNS network from Day 1.
.nouns names will be the first CLD built on top of NNS protocol with revenue directly sent to NounsDAO Treasury.
One of the biggest challenges in the naming space is squatting – when users reserve names with no intention of using them. To uphold the integrity of .⌐◨-◨ domains and foster a fair ecosystem, NNS introduces a dedicated Reservation System.
This system prioritizes genuine users by offering a reservation period, helping ensure that names remain available to those who intend to use them meaningfully.
Special Reservations
To further protect and empower the community, special reservations are offered:
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.⌐◨-◨ Holder Reservation: Every holder of a .⌐◨-◨ name who also owns a Noun NFT or holds $NOUNS tokens will have their corresponding .nouns name reserved for 30 days following launch. This period provides a buffer against squatting and ensures that members of the ecosystem have the opportunity to secure their .nouns identity.
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Noun Holder Reservation: For Noun NFT holders, numbers from 0 to 9999 are automatically reserved. This means that if you own specific Noun NFTs—say Noun #69 or Noun #420—you’ll have exclusive access to claim names like 69.nouns and 420.nouns. Unlike other reservations, this allocation is permanent and can be claimed at any time, offering long-term flexibility and assurance for Noun holders.
With these protections in place, the Reservation System safeguards the value of .⌐◨-◨ domains while supporting community members in building meaningful, personalized identities within the Nouniverse and beyond.
$NOGS Integration: Uniting Rewards and Ecosystem Currency
Integration with $NOGS marks another exciting development.
All rewards distributed through NNS – to Resolvers, from Referrals, and more – will be paid out in $NOGS.
When users purchase NNS names, the protocol seamlessly converts the received ETH into $NOGS, allowing users to accumulate value in the nounish native currency. This approach not only strengthens the broader $NOGS economy but also helps spread the meme far and wide.
$NOGS will fuel exponential growth in awareness, reaching end-users and projects alike while providing infrastructure that supports $NOUNS and other memecoins.
By maintaining rewards and transactions within the nounish sphere, $NOGS integration amplifies the potential for both personal value accumulation and ecosystem-wide growth, creating a self-sustaining, ever-expanding ecosystem currency.
Looking Ahead: +50 Integrations by End of 2025
With a growing demand for decentralized identity solutions, the future of NNS is brimming with opportunity.
Our ambitious target for year-end 2025 is to secure 50 integrations with external platforms, amplifying the reach and utility of NNS names across the broader web3 landscape.
By building these bridges, we’re not only enhancing the value of NNS but also creating more earning opportunities for Resolvers and Referrals.
Let’s Forge the Nouniverse’s Future, Together
NNS is more than just a tool – it’s a community-focused solution that puts power back into the hands of those who support and shape the Nouniverse.
By bringing new users into the fold, supporting platforms that prioritize .⌐◨-◨ domains, or simply claiming a name, every action feeds back into the ecosystem.
Together, we’re creating a sustainable economy for the Nouniverse, ensuring that rewards flow to the builders, creators, and communities that make it thrive.
LFG.