Buy. Copy. Kill.

This is the strategy used by today's top brands, corporations, and big tech founders to maintain control of as much of the market as they can carve out for themselves. It's also what the entire neo-corporate-service-simp-apologist industry loves to post excuses for with pleas for peace and endless both-sidesisms while Corporate Copyright Control Protocol regimes continue their abuses unchallenged.

In the old world they live in, they have to do this.

When the entirety of their market share is based in marketing and hype they can't afford for new upstarts operating on near zero costs and the long tails of decentralized community memetic networks to rise up any further and show there are real self sustaining alternatives to their illusory power.

When any physical good they manufacture has already been commoditized to the point where all of their traditional competitors make the same goods in the same factories, they can't afford for true web3 native brands to gain attention and mindshare away from their carefully controlled media conduits.

But as long as web3 protocols, DAOs, brand networks, and every new configuration yet to come pools enough capital to withstand the buy, copy, kill & flood the zone marketing assault, we will always win.

Because––and this is very important––when the free exchange of value and free association around self-sovereign culture have been decentralized, anyone with enough capital to nourish ourselves, provide shelter for ourselves, band together in token governed coops for mutual skill and signal sharing, and access or purchase sufficiently capable creative production equipment can always create the next great brand or innovation seemingly from nothing, overnight.

Who needs NIKE anymore when we can just own it ourselves and be ourselves creating it?

What about the new self-sovereign, fully authentic web3 economy?

Just make it. ✔️

Are we really that naive to think that NIKE acquiring RTFKT is a good thing for anyone but them?

Turns out, most of us are.

Hard to say it better than this:

Cryptopunks vs CC0. RTFKT with the “hold my beer”.

For months prominent fence sitters, who would never admit to being that, have been toying back and forth between blatant web2 corporate simping (probably for paid promotion 🤪) and fair weather web3 posturing for the “vibes” and “hype”.

Now the biggest brands in the old world are in the game and it's not a game.

It's a war.

These brands might come in and pretend to be nice. That’s what they do when their money is on the line.

But if you don’t own the keys and they do. They own you.

They can say they believe in DAOs and NFTs and Web3 and gm and wgmi all they want, but if you really think they are going to look out for you so much and you’re willing to hand them your keys, you’re the definition of ngmi.

Why are you scared there isn’t more money and culture to be made than what they can offer in exchange for your soul?

No matter how much you simp NIKE or hope to be acquired by them, you’ll never become them.

Be yourself instead.

Any new brand can launch and create a truly web3 ecosystem today.

The technology, capital and governance tooling needed to do this is already live.

If you aren’t ready to create, but do want to support the next 1000 NIKEs and beyond you can buy in right now to the most authentic indie web3 fashion brands and labels.

The staggering scale up of the open web3 metaverse has begun.

Instead of hoping for the leftover crumbs falling from giant corporate tables, just do it yourself with internet frens.

Are big brands, capital, and attention automatically bad?

No.

The metaverse will have far more and much larger brands, capital and attention. But they won’t come from web2 methods or look anything like what we are used to.

Because we are not captives to centralised systems anymore.

The hardest change in mindset for all of us to overcome and process is really understanding and believing that far more money is made by free people operating according to our own skills and interests, in low friction, mutually beneficial, freely associative massive multiplayer networks. It is the root of the vast majority of wealth ever created, even with the awful limitations that we have all had to endure.

Web3 enables us to engage in the creation of wealth, individually and in groups at scales we could never imagine before.

Big corporations of yesterday want to profit from that, good for them. They will have to transform into free and open networks themselves. Or be left in the dustbin of history as we zoom ahead.

Where does the money really come from in web3?

Well, what are the primary sources of wealth, anyway?

• A tool or thing that reduces the amount of work needed to do something or protects you from something
• Anything that gives you status (because it gets other people to reduce the amount of work needed to do something or protect you from something)
• Anything that someone else values more than you do (for their own reasons)

Web3 makes all of these far simpler, safer, lower friction, and more reliable while putting the possibility of ownership and governance over how they work in your hands.

And by doing that, it helps you make a lot more wealth than you could have in a state dominated by scarcity, debt obligations, and fear.

If web3 is so great, why are all these memelords chasing that web2 money?

Honestly, who cares? If you’re in it for the quick cash grab and the early exits, good for you, get it while it lasts.

For the rest of us, there’s far better to be made the real web3 way.

Follow me on Twitter here: