Being a part of ensō collective helps you with 3 questions:

1. What future purchases I should make?

2. How can I show off and monetize my current closet?

3. What reputation and benefits have I accrued on my past spending?

Future purchases: This is the wide realm of recommendations and intelligent offers, which can either be organic through your social graph and interests, or personalized based on your public transactions and private reputation (only if your share it!).

There’s many integrations we can make here, through Lens and Farcaster and more, that help you find the items at the intersection of popular and personal, perfect for you.

Current closet: Here's where your existing physical wardrobe becomes a dynamic asset. With advancements in image-to-3D technology using Gaussian Splats, the digital representation of your clothes can be as stylish as the real thing, and onchain, and financialized – a “Proof of Dress, Proof of Brand” — Yes, the tech is now here to ‘take a selfie’, and let the AI analyze it. The outfit you wear will earn you onchain reputation points, which has value both inside ensō and will be recognized by brands. More on this below.

This isn't just about showcasing your fashion sense; it's about turning your style into a social currency and personal rewards.

Reputation building: With credit cards, there are 3 entities that know your spending with a brand. The brand itself, your bank, and you. There’s no way to reliably prove to, for example, Gucci that you spend 5k a year on Prada. (You would want to do this because it makes you viable to receive amazing offers from Gucci — which sounds like a vampire attack for fashion).

With blockchain, there are public transactions, and then there are private transactions that can be proven with zk. We are helping users passively build up private reputation, and so enable a new form of user-controlled advertising and commerce app. Going back to the Gucci v. Prada offer, we think having a platform for reputation is beneficial to the brand and hugely beneficial to the consumer.

One critical piece for this is Gnosis Pay (recent video). When consumers have a choice of using their credit card, and receiving 1-2% back, or the Gnosis Pay crypto card, and receiving lifelong reputation points, which will they choose?

If you see you are a few points away from the next reputation tier at a store, are you going there or their competitor?

Social Hype Redesigned: BeReal your Outfit and Earn

That’s enough talk about spending, the fun part of actually wearing your new outfit also earns you points! Participate in our daily fashion showcase and share a photo each day wearing your outfit to ‘Imprint’ the look. We leverage recent advancements in 3D imagery and AI to automatically digitize the outfit and earn you reputation with the brands you choose to wear.

Whether you're flaunting a new look or rocking a favorite ensemble again, you’ll find on ensō there’s new benefits to wearing the brands you already love. We save all of these Imprints for you to review, and will have a way to mix and match your style based on past outfits.

However, because of the importance of lifelong reputation, we’re making who you choose to wear and Imprint a meaningful choice each day — by limiting to one outfit, with an option to increase the number with membership and social referral shares.

Community Engagement and Real-World Impact

Ensō's "Get Chipped" initiative at Devconnect was a collaboration between Gossip Protocol, SheFi, Disco.xyz, and Kiki World. This event onboarded over 200+ users in a single day, demonstrating the social graph in real life.

Participants claimed a Disco.xyz credential, granting access to the Ensō beta app and displaying their involvement on a leaderboard, creating a dynamic and interactive user experience. This strategy not only showcases the potential of innovative onboarding strategies in the web3 space but also emphasizes the integration of digital credentials with social commerce activities.

Continued collaboration with communities like SheFi underlines the ongoing need for education and clear incentives for adopting crypto technologies. Additionally, there is a growing user interest in exploring new avenues to monetize online presence and activities, especially through platforms like Ensō.

Q1 Developments for Ensō

1. AI-Driven Features, Enhanced Webpages, and Gated Chats: Upcoming features include AI-assisted closet item uploads, a user-friendly webpage for onboarding, and advanced gated chat functionalities.

2. Progress in 3D Image Digitization/Rendering: Leveraging recent advancements in 3D technology, Ensō is set to offer personalized fashion and unique "Proof of Dress" verification. Just like you can earn reputation for buying something, you should be able to earn style for wearing it out (and AI makes it possible to scale automated verification).

3. Public Beta: We are preparing for the Instagram/Tiktok login demographic, and a viral campaign to get web2 users into the app shopping to find their favorite item, and save their first reputation, which will be their very first web3 token for many people.

The digital commerce landscape is shifting towards more interactive and community-centric experiences. As social platform usage intensifies, an enormous opportunity arises to transform online shopping into an engaging and personalized journey. This shift aims to depart from the impersonal and transactional nature of traditional online platforms.

The digital advertising market, valued at $667 billion in 2024, showcases the immense potential of this sector. However, the current lack of transparency and dominance of intermediaries highlight the urgent need for a more transparent, user-focused approach to commerce.

Ensō Collective is redefining how we discover, share and shop, whether it is past purchases we deserve credit for, or the current styles in the closet we wear, or the perfect Christmas party dress we wish we knew about.