Style; Curate; Earn—the subculture ambassador economy in ensō

February 7th, 2023

The superstar-creator Web2 model is aging

Many “chosen by the algorithm” brands and creators become nationally famous, and finding ways to cater to teenage memes is the current best strategy among marketing teams. Yet now with the possibilities of Lens and paid Collects, the goal of ensō is to bring back true curation, where recognizing style and art will lead to earnings among your social network.

Some facts:

18 million monthly shoppers bought over $3.6 billion worth of goods via its influencer affiliate links in 2022
Estimated audience of 16.1 million: maximalists/real-time fashionistas
64% of Gen Z consumers want personalized experiences from brands and tend to discover content and purchases through social media rather than traditional searches like Google.

This presents a significant opportunity for content creators to monetize by working with brands. Yet until now, each brand needs a back-office and each creator needs an agency, which adds time to negotiating contract headaches, and delays in earning distribution.

Globally, social commerce is projected to reach $2T by 2023. In China, conversion rates via social media are as high as 30%, with $132B represented by live-stream shopping. Micro influencers are driving organic traffic through recommendations to their personal networks. Digital payments, creator content, direct monetization from community sharing, and discovery are all contributing to the growth of the creator economy.

There’s four major areas ensō sees problems in the growing social commerce apps:

Transparency — The affiliate links model leads to intermediaries; back-office problems for brands and creators needing agencies for getting and managing campaigns.

Monetization — Creators are not being paid adequately as the few social media platforms are extracting an unfair amount value.

Audience Ownership — Creators don’t own their social network, if they become de-platformed for any reason they lose all their fans.

Consumer Privacy — Approximately 53% of shoppers don't trust these platforms with their data.

With decentralized social and Lens, we can move the entire process on-chain and remove these problems entirely for both creators and independent brands. With Lens Collects, brands can track the sales of influencer marketing with true real-time attribution on-chain.

Creators can find profitable products to share and begin earning without an agency and without any formal agreement with a brand, as the earnings distribution is written into the code contract. This allows more niche and passionate groups to flourish, that didn’t have the economy of scale or back-offices to track sales before. This allows subculture ambassadors.

The idea of “digital closets” with items you want to highlight, and then earning when those items are collected by others, is here right now. Imagine starting in fashion going into lifestyle, communities, and more.

Introducing ensō

ensō is leveraging this new paradigm by creating a progressive web app for discovery, collecting, and sharing. We’re also onboarding brands that are curious to both lower their back-office costs and test out marketing spend in this new arena while maintaining a social app for discovery. We’re building a digital closet that allows users to discover hot items, save the best styles, and earn real money when others view their closet and collect.

The best closets are known, admired, and become a very social experience through the curation and discussion of the newest quality wardrobe.

ensō then enables direct purchasing through these curated closets—by friends, by other influencers, and by anyone who recognizes and appreciates style. Attribution happens on-chain, making it a seamless and rewarding process for both subculture ambassadors and their favorite brands.

2023 Events

The closed Alpha launch is set for the SheFi x ensō event at ETHDenver. During the event, 150 attendees will be able to share, collect, and earn. In the following months, the focus will be on development and onboarding.

January

Website re-launch
4K signups for our waitlist

February

Events were hosting:

SheFi x ensō NYC web3 Mixer
NFT Paris Invite only Dinner

March

ETHDenver - SheFi x ensō Women in web3 Summit - March 02
Alpha Launch - March 02
- Onboarding the first 150 attendees
Fundraise for Q1 2023 - Contact Us