Bridging the gap between designer fashion and tokenization of Gianpiero and the inBetweeners

GM everyone

The boundaries of web3 are only limited by the creativity of the founding teams. The optionality and flexibility that this technology grants both the customer and company is what makes this industry to compelling. It gamifies the consumer experience.

"No longer fans paying but fans receiving value from their creator and this opens up a virtuous circle that can only increase further." - “dvcati.eth”

The mystery box from inBetweeners is a fantastic example of this gamification of loyalty assets to their community. If you have not seen the first stages of the Mystery Box Reward Redemption Flow, please see the first article here:

TLDR: The inBetweeners members were granted a free token called the “Mystery Box”, contents unknown at the time. First Box Burning event took place via Europa Lab’s Redemption Logic Technology. Over 1,000 members decided to burn their box token to receive the reward: a bespoke Famiglia Hoodie by GianPiero worth $+250.

Full FAQ Via inBetweeners:

The INVASION of the Famiglia Hoodie

It is very unique concept that a digital asset can give the owner the choice to burn the token to receive a physical product. It adds a lot of layers. 1) Economic: deflationary supply of the underlining digital asset. 2) Gamification: what will come next in the box? Will it be better than the hoodie? 3) Financial: sell the box (the original free loyalty asset) on the open and make a profit (free $$$). But, lets add another layer, what if the physical asset you receive from burning the digital asset is the key to another digital asset? The only way to receive the perks of this new digital asset is taking the unknown risk of burning the box or buying the hoodie on the open market!

Inside this Famiglia Hoodie, the customers will find a qr code and a unique numerical code. This QR will point to Invasion Hoodie Mint page. Anyone with this unique code will be allowed to mint a INVASION token. The code can only be used one time. The Europa Labs contract checks the database of codes to ensure the code is valid before validating the mint (Fun side note: bye bye minting bots!). 1 wallet can mint more than 1 Invasion token, if they have more than 1 unique code. This new digital collectible will serve as access to an exclusive inBetweeners x High Snobiety event. Date/Location TBD.

TLDR: being a member of the inBetweeners, you received a free “Mystery Box” Token, burn this token and have a bespoke designer Hoodie sent to your home. Dont own a bear? The hoodies were available for sale on the inbetweeners online store for $256. These hoodies will contain a qr code and unique code that will allow the claim of a new digital collectible. This new digital collectible will be used to generate a ticket to an an exclusive inBetweeners x High Snobiety event. Date/Location TBD.