Change is at the very code of evolution.
From the beginning, we have believed in the importance of reinventing ourselves to remain relevant in a constantly moving world. Today, with enthusiasm and determination, we have made the decision to embark on a rebranding, thus marking a milestone in the evolution of our project.
Dear LensTags community,
Keeping the dream in mind, it’s with great pride and anticipation that our team introduces our brand new name…We welcome you to Nata Social, a fresh start for LensTags.
During the past few months, we have faced challenges that have led us to reflect on our identity and whether it accurately reflects what we wish to convey. In this process of introspection, we have come to understand the importance of transcending our own limitations and allowing ourselves to grow.
While LensTags has become a recognized name and has accompanied us in our early steps, we feel that it is the right time to evolve and move towards a new face that allows us to better embody our vision and be in constant transformation.
The aim of this rebranding is to more effectively communicate our current position and future direction. We remain the same passionate team, but we have evolved!
In essence, we are still the same, but with an exciting journey ahead!
We understand that such a drastic change can raise questions, which is why we want to assure you that our core values remain the same. We are still committed to our mission: to build a decentralized and community-curated ecosystem for discovering and managing content while seeding a culture of freely and openly accessible knowledge. Through Nata social we aim to inspire a new generation of internet users who value truth, accuracy, and integrity. To achieve this, we have created a space where changes occur, innovative ideas are implemented, and where we have the freedom to evolve. We aren’t static and never plan to be.
Discovering the story behind the new logo: Connecting through Tags and opening portals to a new world.
Wondering why we chose Nata Social?
After countless days of brainstorming, we settled on a name that captures the essence of our team, leaving a mark of who we are. "Nata" was born, a name without a literal meaning but representing adventure, excitement, and motivation for us. It reflects an exceptional and enriching experience where the project took its first steps. On the other hand, "Social" symbolizes the connection, collaboration, and community we aspire to build together in the coming months.
This change goes beyond a new name and logo. We have also revamped our aesthetics to reflect the evolution and reach long-term goals.
Our logo is composed of significant elements: Tags and a portal.
Digging deeper into the story that these elements represent, the Tags present in our logo serve an essential function in our platform. These tags allow us to discover and filter content, providing a more enriching experience for users. Tags are the key to unlocking a world of knowledge and possibilities.
But what about the portal? The fusion of two Tags in opposite directions creates a unique space, a doorway that opens to an ecosystem with a revolutionary way of sharing collective knowledge. This door symbolizes transition, the opportunity to explore new horizons and open our minds to new perspectives.
We chose these elements to breathe life into our new identity, as Tags are not only functional but also represent the fundamental value we place on creating a knowledge-sharing culture. They are the means through which we share ideas, experiences, and valuable resources.
The logo also embodies a higher element: a portal to a new culture in how we navigate the web. It serves as a constant reminder that we are building something bigger than ourselves, a space where information flows freely, and collaboration thrives.
To communicate the personality of our new identity, we have chosen a combination of vibrant colors along with black and white. The green, present in our logo, represents growth, renewal, and a constantly evolving life. On the other hand, the prominent fuchsia color conveys creativity and originality. These colors reflect our innovative and energetic nature.
Where are we headed?
With Nata Social, we embark on a journey towards creating a space where knowledge flows freely, where doors open to a world of discoveries, learning, and meaningful connections.
Welcome to Nata Social, an ecosystem where users navigate in their own way, connecting with unique and like-minded individuals. Here, we challenge established conventions and leave behind obsolete practices because we consider ourselves special beings, innovators, and visionaries in the web3 world.
Here, the adventure of exploring the web comes to life, and that's why we create a constantly evolving story. We will continue to build in collaboration with the community, which is the heart of everything we do.
Last updates:
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+7400 submissions to the alpha waitlist
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+45 Alpha testers group
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Private default list
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Improved speed on initial setup
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IPFS image upload fix on cover & profile images
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New identity + New UI
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New character
As we embark on this new chapter, we want to invite you to continue being part of our community at Nata Social. We are excited about what the future holds, and we invite you to keep building with us, together!
Thank you for being a part of our journey. Join our Discord! You can also follow us on Twitter.
Sincerely,
The Nata Social Team