Bitcoin’s market position needs a Mad Men style face-lift. Since its inception it has grown immensely, however Bitcoin never spent any money on a Marketing budget. There was no one person to pay to think about. In reality, it really doesn’t ever need to. But framing how Bitcoin could better market itself can only ramp up adoption of this worldwide settlement layer in the hearts, minds, and wallets of many. In this spirit of this goal here are 10 Marketing Tips for Bitcoin.

Is money not simply an instrument that people agree to pay attention to? Whether it’s seashells in Papua New Guinea, Grecian coins made of precious metals, tobacco sticks in a prison yard, or custom chips at a poker table, group attention flows through these instruments just as vibration runs through strings, making them “money”, charged with the harmonic value of an agreed upon medium of exchange.

This essay is entitled, “Paper Cuts”, and it’s meant to cover all the tiny ways that we lose and a few ways we can gain money. Money is energy, it is a time-locked consolidation of power, and represents freedom of choice. Growing one’s amount of money is a reflection of one’s own ability to control their reality, and impress their value upon it in such a way that it can be stored up for future operations.