I spend plenty of my spare time and almost all of my spare energy attending crypto/web3 events in London (and, come to think of it, wherever else I find myself).

I’ve been struck by how few people in London are building consumer crypto products compared to the US or even Lisbon. This year I’ve been fortunate to spend time in the US and Europe, where founders are taking big swings at new social media apps, on-chain advertising and DAOs.

The next wave of consumer tech will be built on-chain, and, by the looks of it, in the USA. From 2005 - 2020, London missed out on building the best web2 social products and it looks set to miss out again (aside from OnlyFans, but we don’t talk about them for reasons I won’t go into today 🤐).

…Saying that, I’m still a proud Londoner, and so I couldn’t finish this short post without mentioning 3 verticals within consumer that are being built in London:

• Fine art NFTs - London has an amazing art scene

• Gaming - the UK is a gaming superpower

• De-Fi and trading - London has been the global home of finance for 200 years

Honourable mentions:

• Web3 music

• Web3 Onlyfans (MintStars)