Amazon is reportedly exploring the digital assets market, including NFTs and web3 gaming. According to sources, the tech giant has been acquiring digital collectable companies in the crypto market and investing in layer 1 blockchains and crypto gaming companies.

This move into the digital assets market comes as no surprise, given Amazon Prime Gaming's recent collaboration with Mythical Games in 2021 to gift skins to users for the web3 game, Blankos Block Party. This partnership showcases Amazon's willingness to engage with web3 game projects and it is expected that they will continue to be involved in the web3 gaming sector.

The information about Amazon's investments in the digital assets market is unverified, but Amazon has shown a strong interest in web3 technology and projects. The company's Amazon Web Services (AWS) has been helping to build a test net for the Binance Smart Chain's storage-based web3 network and has partnered with over 70 companies as part of their AWS Crypto initiative, which aims to provide and integrate database storage with blockchain projects.

Recently, AWS has partnered with Avalanche, a layer 1 blockchain, with the aim of bringing wider adoption of crypto to different institutions within the AWS ecosystem. This collaboration will help to drive the growth and development of the crypto industry and could be a significant step forward for Amazon in the digital assets market.

While some of the details surrounding Amazon's investments in the digital assets market are unverified, the company's recent partnerships and initiatives show a clear interest in the web3 technology and projects. The future of Amazon in the digital assets market remains to be seen, but the tech giant's move into this space will likely have a significant impact on the crypto industry.