If you are a crypto builder, or want to be one, but you don't know how to code, you just need to start.

People doing ground-level marketing and education projects frequently consult me for advice. They usually want to know how to keep their projects going.

They've seen that I've done successful projects like that for Dash and BCH.

My Advice

After a solid 4 years of doing that, my advice is simple:

Stop.

Here's why.

1. People in crypto don't value marketing. I've had people laugh in my face at the idea of marketing. "I don't think this project even needs marketing," they've said. This, after they've raised hundreds of thousands of dollars and have investors chomping at the bit for results. What?

2. People are still struggling to find the hook on which to hang mass adoption. There is no best chain, there is no winning chain. There is no truly successful crypto-for-utility product. Nobody knows anything in crypto. That's why people keep having success with memecoins and NFT rugpulls.

3. People in crypto don't value education. The crypto bagholders usually came up the hard way, learning via self-study. Or, they are degens who still have no idea what they are investing in. You want to go out and teach this stuff from scratch to newbies? Hell no! Those newbies should pay for it!

Do This Instead

Here's what you should do:

1. The best products and tokens are the ones you build. Nobody really knows anything about crypto-as-utility adoption. So, you by getting out there and hobnobbing with the un-UTXO-ed masses, can quickly gain exclusive insights. And then build products based on those insights

2. Get support. Look for ecosystems where you can get support. This is important! When you go down this rabbithole and are broke after a year-long, cause-driven fever-dream, you are going to need funding. Don't underestimate mentoring and other forms of support either. When you happen upon a rich vein, and you're gaining attention, you want to be surrounded by nice people. Your mental health better be 1-A!

3. Never listen to the haters. Anyone who throws shade on you without offering constructive feedback alongside the criticism is a hater.

4. Bonus: Don't tie yourself to any one chain or language. Learn them all: Javascript, Rust, Bitcoin Script, Solidity, etc.

Final Note

On a final note, definitely, under no circumstances, ever, ever play the brain-dead game of buy and hold. It's a sideshow at best.

Trading is a zero-sum game and everything is a shitcoin to one degree or another.

Yes, you might 100x your money. Or you might be the next featured guest on Coffeezilla's channel.

Or you might sit and wait for 5 years, a hapless victim of the sunken cost fallacy, while your coin does nothing at all. While you sit, sweating the investment, receiving snide comments from the in-laws.

Don't waste 5 years hoping and praying for a bag. Start building today. Learn to code. Join a hackathon.

And don't stop.

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Photo by Dávid Drucskó on Unsplash