Hey MetaGamers!

It’s no secret that the crypto sector is a hard one when it comes to advertising, especially if you are trying to leverage traditional Web2 platforms to increase brand reach and conversion. Hopefully, the rise of Demand-Side Platforms is offering a viable alternative for industry players to access reliable advertising networks with relevant exposure. Green Grey is a strong supporter of this trend, and it’s excited to announce the development of its own DSP for crypto and online entertainment industries — GGAds:Crypto. The venture is already being tested in closed Beta and expected to go live in October 2024 and built as an extension to the already existing and fully operational GGAds platform.

While GGAds:Crypto will operate as a new business unit of Green Grey and not be directly related to GG MetaGame, it will be powered by GGMT tokens, aiming to merge cutting-edge advertising technology with the expansive potential of blockchain.

GGAds currently stands out as a robust mobile media advertising solution that caters to programmatic platforms, agencies, and direct advertisers, managing over 100 billion impressions monthly across 2.5 billion devices and 400,000 applications. With a diverse range of formats from Banners to Video and Native ads, and strategic data partnerships with DATA.AI among others, GGAds delivers targeted advertising with unparalleled precision.

As GGAds continues to thrive, evidenced by an impressive turnover of $8.5 million in 2023 and a projected target of $22 million in 2024, the integration of the GGMT token is set to redefine the platform's operational dynamics. The introduction of GGMT token top-up functionality for all clients will offer a 20% discount for all network ads along with a loyalty program for long-term holders and staking participants, significantly enhancing the utility and attractiveness of the token within the digital advertising ecosystem.

GG Ads operates as a Demand Side Platform (DSP), which automates the ad buying process from setup to payment, dramatically increasing efficiency and effectiveness. Through the platform, advertisers can manage campaigns in real-time, making adjustments as needed without disrupting ongoing activities.

2023 was a year of significant growth for GGAds, especially in the CIS region, with a notable expansion into other markets such as Europe and Asia. Key achievements include the integration of major data sources like Big Data Platform and First Data, the launch and scaling of performance directions, and supporting GDPR in requests to enable traffic sales in the European Union. An inventory planner was also launched to enhance campaign management.

For 2024, the goals are ambitious: doubling sales, scaling the team internationally, developing products including the launch of CPI/CPA directions, and vigorously expanding GG Ads in markets like Turkey, Cyprus, and Indonesia. The launch of GG Ads:Crypto is part of this strategic expansion, aiming to revolutionize how crypto advertising is approached.

The overall demand for DSPs is projected to reach an impressive $110 billion by 2030, with a growth rate of 24.9% CAGR, driven by the growing need for automation in advertising and the capabilities of DSPs to provide real-time management and scalability. As DSPs facilitate global expansion and enhanced campaign performance, they are becoming indispensable in the modern advertising landscape.

With the launch of GG Ads:Crypto, Green Grey is enhancing its advertising solutions and adding additional utility to GGMT tokens. This initiative positions the company at the forefront of Web3 advertising innovations and aligns with broader industry trends towards more integrated, blockchain-powered solutions.

We invite you all to watch closely as we roll out this exciting development and continue to build on the utility and value for GGMT holders across various digital platforms.

For the latest news and updates on our project, follow us on Twitter. Engage with our team and fellow community members on Discord and Telegram, where you can ask questions, share ideas, and stay connected with the heartbeat of GG MetaGame.

For more information, please visit ggmt.io