“Waddya think,” he said.
I looked him directly into his eyes, on Zoom.
“You may want to spruce up the writing.
On your homepage.”
He was eating a bowl of cereal. I could hear multiple small children fighting in the background.
“Why don’t you like my writing?” His tone was defensive.
This person had already spent over $16k on artists and animators for his NFTs.
Over $40k on developers. $10k to NFT drop Calendar listings...
His writing budget = $0.
Yes, he did.
“My little cousin can help me. She goes to Duke.”
If you answer the following question correctly, you are indeed a high-level copywriter. You have permission to stop reading and write your own website and landing page copy.
If you don’t know the answer, you will gain tremendous benefits from the tips presented below.
You had one job!
Tip 1: The purpose, according to billionaire copywriter Joseph Sugarman, “is to get them to read the second sentence. Nothing more, nothing less.
Keep it short, sweet, and almost incomplete so that the reader has to read the next sentence.”
Since you’re reading my blog, that makes us part of the same community (in my eyes at least). So your success is my success.
Please accept this gift.
It is a list of the 36 most important copywriting secrets for selling online. Many of these have been passed down through the ages from ad guy to ad guy, and many were selected from master copywriters Dan S. Kennedy, Joseph Sugarman, and Jim Edwards.
Tip 2: While reading, get your readers to nod in agreement with you.
Yes, yes. I totally get that.
The moment the reader starts to disagree with you and say “No” I don’t believe this relates to me, you’ve lost him.
Keep them saying yes and they will feel in harmony with you.
Tip 3: Humans** buy on emotion and justify purchases with logic.** Give them both in your copywriting.
Tip 4: Use emotion to sell. The more emotionally charged your copy is, the better it will sell.
**Tip 5: **When crafting your copy, use the metaphor of a slippery slide. The reader has to keep reading from one sentence to the next (down the slide), until they reach the bottom, wanting more. Your call to action is the more.
Tip 6: All the sentences in your copy should be strategically put together to end with the reader taking the action you want.
Tip 7: The length of the copy should be long enough to get the reader to take the action.
Tip 8: The more expensive your offer, the longer your copy should be.
Tip 9: Use the subject pronoun: “you” more than any others to keep the focus on the reader.
Tip 10: Master the art of creating questions in your reader's heads. Then you can answer their questions in the following sentences and make it seem like magic.
**Tip 11: **Your copy should bring forward any objections the reader might have about your offer. Don’t hide it, bring everything out into the open and earn trust.
**Tip 12: **Give something of value in your copy. As email marketing legend Frank Kern says: “Show someone you can provide them value, by actually providing them value.”
Tip 13: Rather than write about features, show your readers how your project benefits their lives.
**Tip 14: **Somewhere near the end of your slippery slide, provide something very technical. Something the reader will likely not understand but shows you know your niche on a technical level.
Tip 15: List the flaws of your competition and explain why you are better.
Tip16: Frank Kern simple sales template:1. explain the problem.2. show them what the world looks like with their problem solved.3. tell them how to solve it (with your product).
Tip 17: Establish your authority in the marketplace. Even if you’re not number one or the first in something, you can be “The hardest-working Women-led project in web3.”
**Tip 18: **Appeal to people's logic with a no-risk offer. “If you’re not happy for any reason, I’ll buy it back from you.”
Tip 19: Use simple easy-to-understand words. Each word has an impact sometimes greater than we think. Using simple words will almost always improve your copy.
Tip 20: Use storytelling to get your reader's attention and set the right environment for persuading them.
Tip 21: Use a “satisfaction conviction.” An offer so compelling, it seems that people will take advantage of your offer.
**Tip 22: **Every word and visual element should lead the reader to the final decision to take the action you want.
**Tip 23: **Use bullet points to describe benefits, arouse curiosity, and break up any long sections of text.
Tip 24: People buy what they want, not what they need. Talk about what they want in your copy.
**Tip 25: **Don’t be afraid to ask for a sale. It’s more of a big deal in your head than it is in theirs. **People love buying stuff. They will thank you for helping them to buy stuff if you do it right. **You need to use the right words to engage their emotions and give them a practical excuse to buy what they want.
Tip 26: Do A/B split testing with all your headlines. Your headline is the most important part of your copy. Find out what works before spending large amounts driving traffic.
Tip 27: Get personal. Tell people about yourself and why you’re qualified to provide the solution.
**Tip 28: **Be Specific. Tell your customers exactly what they’re going to get, how they’re going to get it, when they’re going to get it, and how much it costs.
**Tip 29: **When you’re writing copy, get your first draft done as quickly as you can. Most writing is re-writing. By getting your first draft down first, you won’t fall into procrastination. Because now you’re just editing.
Tip 30: Present your price using a comparison to a high-priced item to make yours seem like a bargain. (example: the average cost for this is XXX. But I can do it for X because of our optimizations)
Tip 31: Your biggest challenge in sales copy is to know what it is your community member wants, and what is their biggest problem. Find those two things and you will get their attention.
**Tip 32: **7 times out of 10, people buy because they tried something else and were dissatisfied. Show you understand the problems caused by your competition and how you are different from everyone else.
**Tip 33: **Create a sense of urgency but it must be backed up by logic. Don’t say “Limited time” without a believable reason why it’s limited.
Tip 34: Use a takeaway close. Make the reader think he must act now or be left behind (Example: This isn’t for everybody. We’re looking for specific people who are qualified in _____)
Tip 35: Ask yourself: what keeps your client’s awake at night? Target your copy towards those worries.
**Tip 36: **Look for a hidden benefit in your product. One that’s not obvious yet can be profound for your customer. (this will pay for itself in 3 years' time if you do X)
I hope you can use these tips to increase your NFT sales and write copy that persuades your community to share their stories and be more engaged.
In this Medium article, you learned not to underestimate the importance of writing.
Good writing has the power to spark wars. Place its importance and value on the back burner at your peril. Persuasive copywriting is part craft and art. Don’t be fooled into thinking anyone can do it.
The top copywriters get paid millions of dollars to write a single landing page. The reason is that great copy is an asset that can be scaled, and generate money for years to come.
Use this page as a reference or for inspiration with your own writing. If you’re looking for help from a professional copywriter, please reach out to me at: submit@nftpump.io.