Stunning dApp UI designs and eye-popping logos are just a fraction that goes into building a web3 brand. Finding the right designer to create the most bleeding edge of web3 design is far and few. Sometimes even the most simplest design can work wonders as compared to spending hundreds of thousands of dollars on design agencies.
We’re not afraid to admit that our previous brand logo and theme were a bit lacking. Especially considering the factors of our DAO being 100% community driven with ZERO VC funding, ZERO premine, & ZERO marketing budget.
Before formally presenting the new look & feel of the happyhourDAO brand, we want to opine on the elements that we felt were necessary in our concluding work.
We wanted something akin to the nightlife vibe.
The one thing that we noticed works well with organized clubbing events and club promotions is the ability to create eye-catching flyers that exhibit a coolness factor. We wanted to do the same thing, because we also are cool. Or at least that’s the vibe we want to give off. The happyhourDAO is a web3 extension of the IRL brick and mortar bar/club venue. By retaining some of the elements, new Drinkers to the community could have an immediate understanding of the trail we are trying to blaze.
We wanted something web3-ish.
Nothing screams web3 than with some splash of neon and gradient variations. You’ll see more gradient coloration on the mainnet app (coming soon!).
We wanted something sleek and clean.
If you haven’t noticed over the past 5 years, brands from any industry have been re-inventing their logo to look more simplistic rather than complicated.
So without further ado, ta-da!
The above image will officially be adopted as our new full brand logo, meaning it includes not only the martini glass icon but also happyhourDAO written out on the right side of the icon.
Initially our brand icon did include a slightly different martini glass icon but the new one embodies a more web3 feel to it with its curved corners and partially dotted parallel lines. Sticking with the martini glass icon was important and a fairly obvious choice. We wanted a icon that people can quickly interpret and resonate with. The icon variation might seem frivolous, but upon looking closer, the newer icon just vibes better.
The icon was also agreed upon due to its flexibility in its avatar-ness. All of the social platforms happyhourDAO has been utilizing requires an avatar. This icon popped out the most when performing A/B tests.
The icon is also structured in a manner that welcomes animative motions.
The typefont for “happyhourDAO” is using the Smooch typefont which aptly embodies the elegant nightlife typefont you’d see at your city center’s plush lounge. The letters of “happyhour” were purposely all lower-cased in providing stark contrast to the letters of “DAO”. It’s a fancy script, but not exactly script. It’s carrying some elements of graffiti art but in a more classy manner.
We hope the new brand look & feel is emblematic in what a true Drink-To-Earn protocol should emanate. But at the end of the day what matters most is that our DAO community strives on its mission in bringing back the fun of going out. Covid lockdowns, rise in crime, & rampant culture change has spread like wildfire over the past 3 years. If our brand assets emanate good times, then let’s bring back the good times shall we.
Cheers.
