May 10th, 2022

At Highlight, our purpose is to empower creative people and their fan communities to thrive together. We believe that by creating membership communities on the blockchain that are accessible to people new to web3, we enable creators to connect directly with their closest fans, better align incentives on all sides, and unlock new revenue streams that empower creativity.

Problems We Solve

To do this, we built a smart contract architecture that solves the following problems:

  • Cost
    • Smart contract deployment, upgrades, minting, and transferring must be priced low enough that it makes economic sense for mainstream Creators and Fans.
  • Extensibility
    • Smart contracts must be upgradeable over time while maintaining the same contract address on the blockchain.
  • Provenance
    • Creators must own their contracts yet allow Highlight to manage the technical complexities of these contracts on the Creators’ behalf.
  • Interoperability
    • Smart contracts must be interoperable with the rest of the web3 ecosystem, in particular, existing NFT marketplaces.