It's the 1960's & 70s and Americans are drooling over Ford Mustang. Owning one is proof of fulfilling the American dream.

Someone named Elon Musk from the Western Union mafia emerges with a revolutionary pitch calling the favourite car of Americans Un-American:

"Mustang burns fossil fuels and is destroying the planet. Tesla uses green energy and therefore Americans should buy Tesla."

Next, Elon makes Greta Thunberg the face of Tesla. Greta goes around telling Americans that Mustang kills babies.

How out of touch does all that sound??

Doesn't require a giga brain (hate that term btw) to guess that Tesla probably wouldn't have made this far and would not have been as impactful (to the cause of climate change) as it is today.

Instead-

Elon builds the best performing and the most good looking car, he open sources the technicals & he is committed to making it accessible to different classes.

Consumers have found an i-phone in the form of a car.

They became the evangelists and the ambassadors, just as it had happened with the I-phone.

Oh btw- it's also an EV that uses renewable energy. Car owners don't have to be shamed and they can be proud of themselves.

Pocket Network aficionados have been going through the time-travelled Elon & Greta moments of 1960s & 70s.

Pocket loves to dunk on Alchemy, Infura, etc calling them "centralised" and almost implying that "they are the bad guys" and those who associate with them are accomplices.

Yet growth of Alchemy and Infura continue to soar and the token $ANKR of Ankr Network keeps outperforming $POKT.

There is another problem-

These so called centralised providers leverage Pocket Network and could become its major customers.

It doesn't stop there.

Recently, I am starting to see Pocket cheerleaders walking around with quasi "Ethereum is not decentralised but Pocket can fix it for you" placards.

Ethereum generates the highest volume of relays for Pocket Network.

What is the end game here?

Do you want to do activism or do you want to participate and succeed in the free market of decentralised infra?

Well Elon just showed the ESG activists who have been failing for years, how to galvanise people to save the planet-

"Build great products that people love and want to use.

Decentralisation is a means to an end. Treat decentralisation as how Elon has treated climate change while building and marketing Tesla.

Highlight and compete on cost, security, uptime, latency, QOS, ease of onboarding/integration, etc etc, instead of constantly virtue signalling about decentralisation by vilifying partners & potential partners.

There is no written rule that vision of the visionaries within the teams has to become the gospel for the Go-to-Market strategy. I am dropping a hint here without dropping names.

If you want to scale beyond the echo chamber and earn critical mass, then also focus on "what matters" to the world outside.

To end-

Community contributors are free to promote Pocket Network whichever way they wish to.

The red line will be if similar promotion tactics of negative marketing & virtue signalling infects the foundation's marketing DNA.