Superchain is rapidly developing, the number of projects that are being built on OP Stack is growing almost every month. And some days ago, on June 18th, 2024, Camp Network announced that it will join the Superchain!

Let's take a closer look at this project.

What is Camp Network?

Camp is the world’s first identity layer, aggregating Web2 social data onchain. With this modular identity layer, users can own and monetize their data, and dapps can build UXs that truly resonate with their target demographic.

Let's try to explain it in simple words. I think it's clear to everyone that data is the key to everything.

Why have many projects failed to come out successfully? Because they don't know what audience they are targeting, they don't work with their audience. Many projects attract users only with the opportunity to get an airdrop, and immediately after it, all project metrics tend to zero. Camp is here to fix this situation.

I have an example of such a project for you. Look at the Layer Zero.

Immediately after the snapshot was announced (May, 1), the number of transactions on the network decreased significantly. And it came to life a little later only on the day of the claim.

This is because teams lack an understanding of users' personalities: their interests, preferences, and behavior. Without knowing who their users are, teams cannot offer meaningful, personalized experiences.

The solution is data. When protocols contain information about their users, they can create personalized and immersive experiences. They can create algorithms that take into account the interests of their users and create adaptation processes that are easy for Web2 media to understand. Through these tools, protocols can find an organic match for a product to the market and create self-sustaining ecosystems.

Look at the Farcaster (Warpcast) or Notcoin - these projects have studied their audience perfectly and have been able to attract hundreds of thousands, millions of users from Web2.

For example, $DEGEN (one of Warpcast’s memecoin) ranks second in several intra-chain metrics for memecoins. Both in terms of the number of traders and the number of transactions, $DEGEN is immediately behind $DOGE. This achievement is surprising considering that the market value of $DEGEN is only 0.79% of the value of Dogecoin.

So the popularity of this memecoin does not make us doubt that the project is successful.

Camp Network aggregates online user data, allowing users to own and monetize their identities that have been created over time in the Web2 world. Camp is the only team in Web3 with access to verified Web2 data, which not only helps teams create better experiences, but ultimately benefits users who can own them.

Using Camp's data, any project can integrate social media logins, allowing users to create accounts using their Spotify credentials or Instagram or Facebook etc. Camp provides easy integration with Instagram, which allows users to connect their accounts and receive rewards for posting about their favorite things — and this data stays with them online. The integration of Camp data allows teams to master the "data algorithm", which confirms that the better a company understands its users, the more successful they will be in attracting and retaining users. This alone will make it possible to connect the next 100 million people to the blockchain.

Why is it safe for users?

Camp Network uses technology zk-SNARKs and account abstraction ensure data portability, privacy and sovereignty across the ecosystem.

Why is it beneficial for projects?

• Projects can take advantage of an extensive user database and choose exactly their target audience.

• Mass adoption function: account abstraction, gasless minting and a frictionless UX cater toward the next generation of blockchain users

• Built for developers: APIs and SDKs enable seamless deployment for dApps built on Camp

Why Superchain?

Because there are built entertainment leaders such as Sound.xyz, Friend.Tech, and Farcaster. The user data of these projects is very interesting for Camp.

By building on the OP Stack, Camp Network reduces gas fees, increases transaction speeds, and raises the ceiling on composability.

So, how can you take part in the testnet now?

• You can request tokens in faucet and use the bridge (we are waiting a $CAMP token ;) )

• You can join Community Hub

• You can take a part in Camp's Builder Grant Program. Fill the form here.

• Who can apply for the Camp Network Builder Grant?

  1. Whether your project is already live on another chain, is just an idea, or it’s currently being developed, please apply! Camp is open to hearing about it

  2. Can you highlight someone else’s company or project?

     Yes, absolutely!

  3. What does the review process look like?

     Camp’s team will review the nominations frequently. The team will conduct calls with founders (and test projects of companies) that are selected. Given the size of the potential nomination cohort, the team will not be responding to every request and will only reach out should the project pass an initial screen.

• You can stay tuned on X and our Newsletter.

  Stay Optimistic!