I’m not an artist, I’m not a designer, I’m just a builder who loves to learn new skills.

3 weeks ago we launched BUILD, a social game to recognize builders while earning rewards, and in only 10 days we got 100k users. Huge right? Well, I was super proud and happy that I decided to spend some hour making a cool design for that important moment in history for all the community, so I started sketching on Figma.

After some hours, I came up with a cool design (at least for me) that represented the “BUILD” name along with the number mark of 100k.

I wanted to share it with the community so everyone can share the same excitement as me, so I posted on Zora, since is the go to place for artist right now. I used all their advanced configurations, even splitting revenue with Talent Protocol since it was posted on their “BUILD collection” and they deserved part of the income for providing distribution power. I then set the aer as free, since I wanted to be for the community, and went live.

Zora pays artists 0,00033 $ETH for every mint of their art as a way of revenue

After going live, I used my 3 main communication channels to spread the word about the art, X, Lens and Farcaster. I did this because I have different social graphs in each protocol, so wanted to reach the most out of it. I also took advantage of their web3 toolkit, such as Frames for Farcaster and Open Actions for Lens.

Frames and Open Actions, let us users mint the NFT directly from the feed, so users don’t need to redirect to any other website or input a credit card, is just one click and that’s all.

For my surprise in a week, the piece of art got 1,500 mints, around 0,7 $ETH (+$2k). I knew about the capabilities of onchain monetization but never thought that Zora and the composable ecosystems around it would be that powerful!

Web3 makes distribution and monetization easier

If I have posted this image on twitter alone it would just be a JPEG…

Thanks to Zora, I can convert this image into an NFT in 2 clicks, and distribute it all over their platform, that is full of creators and consumers from different part of the world and different chains.

Then, I can even boost that reach to all my social graphs thanks to composability between Zora and other social protocols to get more mints in just some clicks.

Blockchain is a powerful tool for creators, learn how to use it.