How to Get the Most Out of Working with a Freelance Copywriter - J. Scott Digital
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September 30th, 2022

Photo by The Connected Narrative on Unsplash

You may have heard that working with a freelance copywriter can be a great way to get quality content for your website, marketing materials, and more. But what are the best ways to work with a freelancer? And how do you make sure you’re getting the most out of the experience? Check out these tips to make the most of your next project.

Define your project’s goals together

It’s important to set goals for a writing project because it gives both the client and the freelancer a clear idea of what needs to be done and keeps everyone on track. The best way to set goals is to first discuss the project with the freelancer, so that they understand your vision and can offer their expertise.

Once you’ve agreed on the goals, make sure to put them in writing so that there is a clear understanding of what needs to be accomplished. Finally, check in with the freelancer regularly to ensure that progress is being made and that the goals are still realistic. By following these steps, you can ensure that your writing project will be a success.

Set a clear budget

There are a few different ways that freelance copywriters can charge for their services. The most common is by the project, where the client pays a set fee for the completion of the project. This can be based on either an hourly rate or a per-word rate. Another option is to charge by the page, which is a set fee for each page of writing. And finally, some copywriters will charge by the word.

When working with a freelance copywriter, it’s important to have a clear budget in mind before starting any work. This will help ensure that both parties are on the same page and that there are no surprises down the line. The best way to do this is to get an estimate from the copywriter before starting the project. This way, you’ll know exactly how much the project will cost and can plan accordingly.

Keep in mind that copywriting is an investment, and like all investments, there is always some risk involved. But if you take the time to find a good freelance copywriter and set a clear budget upfront, you can minimize that risk and end up with a great finished product.

Agree on timelines and deadlines

As a client, working with a freelance copywriter can be a great way to get the content you need without having to hire a full-time writer. However, it’s important to set clear timelines and deadlines for your project to ensure that both you and the writer are on the same page.

There are a few factors to consider when setting timelines and deadlines for a freelance copywriting project:

  • Scope of the project: How much content do you need? What topics will be covered?
  • Length of each piece: Will you need short articles or long-form content?
  • Level of detail required: How much research will be necessary?
  • Budget: How much can you afford to pay per article or piece of content?

Keep these factors in mind when working with a freelance copywriter to ensure that your project goes smoothly and you end up with the content you need.

Photo by BRUNO EMMANUELLE on Unsplash

Get to know each other’s working styles

There are four main working styles that people tend to adopt: independent, collaborative, competitive, and perfectionist:

  1. Independent workers enjoy working on their own and prefer to have control over their work. They are often very self-motivated and like to be given clear instructions.
  2. Collaborative workers enjoy working with others and prefer to have a lot of interaction. They are often very good at compromise and like to brainstorm ideas.
  3. Competitive workers like to work against others and be in charge of their work. They are often very driven and like to be in control of the situation.
  4. Perfectionists like to have everything just so and prefer to work alone so that they can focus on the details. They are often very organized and like to have a plan.

The best way for a client and freelancer to get to know each other’s working styles is to simply ask. It can be helpful to have an honest discussion about each person’s preferences and expectations. This will help ensure that both parties are on the same page from the start, which can avoid misunderstandings and conflict down the road.

In addition, it can be helpful to observe each other’s working styles in action. This can give each person a better understanding of how the other operates and what to expect from them. Ultimately, the goal is to find a working style that is compatible with both parties so that everyone can be satisfied with the arrangement.

Communicate frequently and openly

The benefits of frequent communication between a client and freelancer are numerous. Perhaps the most important benefit is that it helps to ensure that both parties are on the same page regarding the project. If there is miscommunication, it can lead to frustration on both sides and potentially even derail the project entirely.

Of course, simply communicating more often does not guarantee better communication. It is also important to be clear, concise, and respectful when communicating with your freelance team member. Here are a few tips for keeping the lines of communication open:

1. Set up regular check-ins from the start

From the very beginning of your project, set up regular check-in times with your freelancer. This could be weekly or bi-weekly, depending on the nature of the project. Having set times for communication will help to ensure that both parties are regularly updated on the project’s progress.

2. Use a project management tool

There are many great project management tools available that can be used to keep track of tasks, deadlines, and conversations. Using a tool like this can be very helpful in keeping everyone organized and on track.

3. Be clear and concise in your communications

When sending messages or giving instructions, always be clear and concise. This will help to avoid any confusion or miscommunication. Remember that not everyone processes information in the same way, so it is important to be as clear as possible.

4. Respect each other’s time

Both you and your freelancer are busy people. Be respectful of each other’s time by keeping communications clear and to the point. If an issue arises that requires a longer discussion, schedule a time for a video call or meeting.

5. Have patience

Communication is a two-way street. If there is ever a misunderstanding, have patience and be willing to work through it together. After all, the goal is to have a successful project, not to win an argument.

By following these tips, you can help to ensure that communication is smooth and effective throughout your project. Remember that open communication is essential for any successful collaboration.

Photo by Headway on Unsplash

Be willing to provide feedback

When it comes to feedback, both clients and freelancers can benefit from taking the time to provide honest and constructive feedback to each other. Not only does it help improve the quality of work, but it can also build trust and strengthen working relationships.

However, it’s important to know how to give effectively. Here are three right ways and three wrong ways to do it:

Right way #1: Be specific

Giving specific feedback is one of the best ways to help improve the quality of work. It helps the freelancer understand exactly what needs to be improved and makes it easier for them to make the necessary changes.

For example, instead of saying “your design is too busy,” try “I think the design would look better if you reduced the number of elements on the page.”

Right way #2: Be respectful

When giving feedback, it’s important to always be respectful. This means avoiding any comments that could be seen as personal attacks or demeaning.

For example, instead of saying “your work is really sloppy,” try “I noticed there were a few errors in your work. I think it would be helpful to proofread it before submitting it next time.”

Right way #3: Be constructive

In addition to being specific and respectful, it’s also important to make sure your feedback is constructive. This means offering suggestions on how the freelancer can improve their work, rather than simply pointing out what’s wrong with it.

For example, instead of saying, “I don’t like your design,” try “I think the design would look better if you used a different color scheme.”

Wrong way #1: Be vague

Giving vague feedback is one of the worst things you can do. It’s not helpful and it can actually be confusing for the freelancer.

For example, instead of saying “your design needs work,” try ” I think the design would look better if you used a different color scheme.”

Wrong way #2: Be disrespectful

When giving feedback, it’s important to always be respectful. This means avoiding any comments that could be seen as personal attacks or demeaning.

For example, instead of saying “your work is really sloppy,” try “I noticed there were a few errors in your work. I think it would be helpful to proofread it before submitting it next time.”

Wrong way #3: Be unhelpful

In addition to being specific and respectful, it’s also important to make sure your feedback is constructive. This means offering suggestions on how the freelancer can improve their work, rather than simply pointing out what’s wrong with it.

For example, instead of saying “I don’t like your design,” try “I think the design would look better if you used a different color scheme.”

Photo by Antonio Janeski on Unsplash

Respect each other’s expertise

As a client, it is important to respect your freelancer’s expertise. By doing so, you are acknowledging their skill set and show that you trust their ability to deliver the project successfully. This mutual respect creates a positive working relationship and can lead to improved communication and collaboration.

As a freelancer, respecting your client’s expertise shows that you are committed to understanding their vision for the project. It also demonstrates that you are willing to work together to find creative solutions that meet their needs. This type of partnership can result in repeat business and referrals down the road.

Have fun!

You know what they say – all work and no play makes Jack a dull boy (or Jill a dull girl). The same can be said for copywriting!

While it’s important to take your freelance copywriting business seriously, it’s also important to enjoy working on projects together and having fun. Here are just a few benefits of doing so:

  • Improved creativity and productivity
  • Strengthened client relationships
  • More enjoyable work experience overall

So next time you’re working on a project with a freelancer, remember to have some fun too – it’ll only benefit everyone involved in the end.

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