There are three phases to a user action in crypto.
Discovery
Intent
Orchestration
OK, maybe four…
Intent has been discussed at length on the timeline, but discovery and orchestration have received far less attention. The key insight this year at Infinex is that orchestration is how we improve the crypto experience.
There is a feedback loop between orchestration and discovery. A platform can’t allow the user to discover something it cannot orchestrate, or it will create user frustration. So, as your orchestration capability increases, you can open discovery while maintaining high user satisfaction. A platform where the user can discover anything and then execute their intent with a single click is the end state for Infinex.
Finance is about making money. Sure, at the macro level, efficient capital allocation and other highfaluting concepts matter to central bankers and treasury secretaries (GM Mr Bessent). But for everyone else, it is about pure PnL.
People come to crypto in search of high-variance returns. Crypto removes intermediaries, which lowers barriers and makes markets more efficient over time. But today, crypto isn't efficient, and it does not compete with treasuries. It's one of the long tails of the financial markets. People in crypto are degens who are not looking for safe, low single-digit yields. They're here because crypto markets are inefficient, permissionless, and full of alpha. But that alpha arises from complex strategies that require navigating volatility and uncertainty. So, while we hope crypto eventually supplants TradFi, today's users are chasing the alpha generated by market inefficiencies. This inherently requires navigating complexity.
The search for profit begins with discovery. You must first find an opportunity. But even before allocating capital, you allocate other finite resources: time and attention. Choosing which scheme to farm or which protocol to engage with is a discovery and resource allocation challenge unique to this space.
Let's say you've found something and formed your Intent: "I want to deploy capital into Strategy X on Chain Y." ezpz, right?
Unfortunately, this is where the orchestration nightmare begins.
Executing any non-trivial intent in crypto today often requires bridging, wallet-provisioning, and RPC node wrangling. All overlaid with the fear you've approved a malicious contract somewhere in the chain of transactions. Want to farm yield on a new L2?
Swap on Mainnet (checking multiple aggregators and slippage).
Bridge assets (choosing between all of the bridges, each with different trust assumptions, speeds, and costs).
Wait. Pray the bridge doesn't get stuck or exploited.
Swap again on the L2 DEX.
Provide liquidity.
Stake the LP token.
Manage approvals across multiple dApps.
Each step is a point of failure and a source of user frustration.
This execution friction is the biggest bottleneck holding back the crypto user experience. It's the core of the Infinex thesis: you must abstract away this frustration. The goal isn't just to make complex actions easier for experts; it's to make them feasible for anyone. We need systems that allow users to declare their intent and handle the underlying orchestration reliably, efficiently, and securely.
If we get orchestration right, a feedback loop kicks in. Discovery is unleashed because the cost and fear associated with acting on a discovered opportunity are removed. Complex strategies, currently confined to sophisticated actors or dismissed as 'too hard,' become viable plays for a broader audience. The surface area of actual, usable DeFi expands dramatically because users can finally focus on what they want to achieve, not the arcane sequence of clicks needed to get there.
We have spent years creating powerful, composable primitives. But we've spent far less time making them genuinely usable. The focus needs to shift to the orchestration layer. The opportunity is in building the control plane – the abstraction layer that makes the entire ecosystem usable.
Value won't just accrue to the base-layer protocols; it will accrue to the applications that successfully abstract away the execution complexity. These applications will deliver on crypto's core promise: powerful, open financial tools accessible to anyone.
There is a catch here, however, which is that making these opportunities more accessible will make the market more efficient, which will lead to lower risk-adjusted yields. That is okay, though, because that process is required for crypto to eventually replace TradFi.
Once we get the execution layer right – making complex, cross-chain actions seamless and reliable – we can offer a vast array of opportunities without creating frustration. When we can orchestrate anything, Infinex users can discover anything.
We're already deep into the integration work. Multiple chains and liquidity providers are live, and bridges are added weekly. We’ve begun integrating DeFi aggregators to enable even more opportunities.
The next step is composition. Allowing these isolated bridges, liquidity sources, and DeFi protocols to be seamlessly composed inside the platform. Imagine crafting a multi-step, cross-chain strategy involving swaps, bridging, and staking across different protocols. All expressed as a single intent inside Infinex. That is the future of the platform.
Once we achieve that level of orchestration, we will rapidly accelerate discovery. Users won't be limited by execution friction; they'll only be limited by the opportunities available. This inevitably leads to the next problem: Curation. When discovery is unleashed, how do you help users navigate?
But that’s for another post. For now, the focus remains on orchestration.