🚀 Waitlist to get early access to Les Benjamins Membership Now

The program is dedicated to turning passive customers into active participants, through contribute-to-earn quests and gamification

As mainstream adoption of blockchain technology continues to increase, companies throughout a wide range of sectors are exploring the ways in which blockchain technology can add value to their business efforts. On-chain brand loyalty memberships have emerged as a particularly strong use case, allowing brands to turn their passive customers into active participants with ownership and gamification. This is why luxury streetwear company Les Benjamins has partnered with web3 brand loyalty and engagement platform Kalder for its first-ever membership program, built on Polygon PoS. 

Members of the Les Benjamins’ Flying Carpet Crew, Carpet Weavers, gain exclusive access to VIP events including pop-up sales and fashion shows. The Flying Carpet Crew is powered by $LB tokens, which Carpet Weavers earn by competing in quests like posting on social media, scanning QR codes at Les Benjamins events, and collecting shareable NFT momentos during live streams. These quests are designed to bring passive customers, who support the brand but have not previously been motivated, to become active creators within the community through unique rewards and opportunities.