We find ourselves at a pivotal moment in technological history, as Apple unveils its own mixed-reality headset. This announcement sparks anticipation and enthusiasm for the future of the internet as we know it. We believe this marks the start of mass adoption of the metaverse, mixed reality, or the immersive digital world, the terms are many and interchangeable, but the essence is the same. This pivotal shift forms the core of our latest investment thesis, aptly titled the "Immerse Era."
Understanding the Phases of the Internet
The Internet, as we know it, has evolved through various phases, or 'webs'. Web1, the first generation, was all about 'reading' - users could consume information, but their interaction was limited. Then came Web2, the 'read-write' era, which brought about user-generated content, social networks, and e-commerce. Users could now contribute, collaborate, and transact online.
The phase we currently find ourselves in is Web3 - 'read, write, own'. This evolution has unlocked the ability for users to truly own digital assets, engage in decentralized finance (DeFi), and participate in decentralized autonomous organizations (DAOs) like ours.
The Immerse Era: What It Means
Our investment thesis proposes that the next phase of Internet evolution is the "Immerse" era. This era is characterized by immersive digital experiences that seamlessly integrate with our physical reality. This won't merely be about owning digital assets, but rather, living, experiencing, and participating in a digital environment, or 'metaverse'.
These experiences will not be confined to a rectangular screen, but will instead encapsulate our senses, powered by technologies such as virtual reality (VR), augmented reality (AR), and mixed reality (MR). As Apple's recent announcement shows, these technologies are rapidly moving from the realms of fantasy into mainstream adoption.
Investing in the Immerse Era
As a DAO, we're positioned to be at the forefront of this new era. The future we envision is one where the distinction between the physical and the digital blurs. We see the Immerse era as not just another step in internet evolution but a giant leap for how humans interact with technology.
Our investment strategy reflects this belief. We aim to invest in projects and technologies that embody the principles of the Immerse era. This means prioritizing innovative endeavors that are pushing the boundaries of VR, AR, and MR technology. But more than that, we seek projects that are grounded in the principles of decentralization and community governance, the pillars of the Web3 philosophy.
We recognize that we're at the beginning of this exciting journey into the Immerse era. As pioneers, we must tread with caution, but with a clear understanding of the transformative potential of this technology. There will be challenges, but we believe the rewards far outweigh the risks.
Riding the Wave of Innovation
Apple's announcement this week is an indication of the seismic shift we're about to witness. As a titan in the tech industry, its entry into mixed reality validates our belief in the imminent arrival of the Immerse era. We expect to see a surge of interest and development in the metaverse and associated technologies, and we stand ready to support and invest in these innovative efforts.
This blog post is an open invitation to those daring enough to venture into this new frontier. If you're a creator, an innovator, or a believer in the potential of the Immerse era, we invite you to join us on this journey. Together, we can shape the future of the Internet.
Let's immerse.