Background

At present, the popularity of GameFi is still undiminished, with new crypto games continue to emerge and GameFi guilds expansion rapidly. In addition to this, the more striking phenomenon is that more and more web2 gamers are getting into the crypto market because of crypto games.

The concept of the Metaverse makes us believe that it is possible to construct people’s daily life in a virtual world. Playing games every day to make a living in the Metaverse does not necessarily mean a life of nothingness, but may be normal in the future. Besides, The concept of Web3 makes the people see the liberation of the value of decentralization for individual users, which further justifies the cryptogame built on decentralized technology. The game is no longer a profitable product designed by game companies, but can become a tool for users to create value in it.

With these concepts impacting the market, capital continues to flow into the market and GameFi is attracting new users at a rate never seen before. According to some data, GameFi has surpassed DeFi in popularity, with more than 50% of the current active cryptocurrency wallets used to link to GameFi projects. The current traction of GameFi for ordinary Internet users has surpassed DeFi and NFT

Laplap is emerging from this trend. Laplap hopes to guide more Web2 users into the cryptogame market, and at the same time let players deeply participate in the distribution and iteration process of crypto game projects and share the value of the Web3 gaming market.

In order to do this, Laplap needs to solve some problems that exist in the current market.
The problems LAPLAP is trying to solve
In summary, the main problem is that there is a huge gap between the crypto game market and normal gamers.

1. For ordinary players who are familiar with Web2 games, they lack access to the crypto game market and do not understand the operation mechanism of the crypto game. GameFi is more of a geek term for them. A game service platform that can access a large number of ordinary Internet users and provide general Web2 gamers with friendly experience in the field of encryption has not yet been produced;
2. For crypto game development teams, the inability to bring crypto game to a larger user market greatly limits the development prospects of the game, and also limits the enthusiasm of many excellent independent development teams to enter the cryptogame market. Although there are already cryptogame publishing platforms like Redkite, Gamefi, And Yooshi, the majority of their users are still encrypted users. They tend to be speculators who know how to trade rather than long-term players. At the same time, each of these new platforms is competing to release exclusive games.The centralized operation mode makes it impossible for users to select and evaluate games on one platform, let alone achieve meaningful collaboration between players.
3. There is also an unmet need for many crypto veterans to be deeply involved in the distribution of crypto game projects. One interesting thing that I noticed is that many senior crypto investors see the huge potential of the crypto game market and want to get their friends involved in the distribution process of the crypto game. Many of the smaller GameFi guilds that have sprung up are formed by veteran crypto users, who gathered their players together in the hope of gaining negotiating power with the GameFi project, like getting the whitelist or qualifying for internal testing. However, due to the lack of effective tools and platforms, they can often only contact a small number of project parties. Their participate in the process of game distribution is not professional, and can only distribute to the user base of the small community of their own.
   These are the current problems in the crypto game space, and what Laplap is doing is building a new social platform for Web3 players to solve these problems.
   This platform will bring a friendly user experience for ordinary Web2 players, and allows them to build up a gaming community for each game in the platform; At the same time, the platform can be open to all crypto game development teams, helping projects get initial users on the platform to complete online; Finally, through the community managerment service provided by Laplap, the platform also allows its advanced users to participate in the publishing of the game. Users can make money by introducing more users to participate in the game, which we call “Publish2Earn”.

The following is a detailed introduction to the Laplap’s mechanism.
LAPLAP mechanism
Laplap wanted to build a GameFi platform where value was created by the user and returned to the user. Specifically, it will be able to:

1. Users can find and contribute to the community of each crypto game. They can distribute the game, create content, participate in community management, etc. At the same time they can also can enjoy community services. They can get rewards from the distribution of the game, rent or lease in-game NFT assets, forming game strategy, build a team of players to participate in Play2Earn, etc.
2. Crypto game projects in their starting stage can choose to cooperate with Laplap and let Laplap users participate in the distribution of the game. Mature project teams can also participate to expand the game’s player base, or simply to reward community players for their contributions to the game’s content and encourage new players to join.
3. Laplap’s core users, composed of experienced cryptographic players, can rely on their own resources to select a new crypto game to build SubDAO, initiate Publish2Earn process of crypto game in SubDAO, and enjoy part of profits distributed by players in SubDAO. At the same time, they can use the smart contract technology provided by Laplap to complete the governance of SubDAO more quickly and efficiently, including constructing the treasury of SubDAO, constructing the leasing contract of NFT assets in the game, initiating the income of token pledge based on SubDAO, establishing the management team in SubDAO and paying salaries, etc.
   Specifically, Laplap will be the Web3 player platform for the following four features.

1. 1. User traction platform with Publish2Earn model

   Spontaneous player proliferation is the key to Laplap’s growth, and the Publish2Earn mechanic is the reason why players are willing to do it. In addition to Play2Earn, Publish2Earn adds another layer of incentive, which is the reward for participating in the distribution of games. In other words, players will be able to recommend the game to their friends and receive tokens.

   The current Play2Earn guild model of in-game asset lending has been proven to be able to attract regular players into crypto games and help players make substantial profits. But in this model, players can only interact from leasing of assets. The value of social relationships is not being explored.

   Laplap’s Publish2Earn model is essentially a form of the SocialFi. SocialFi refers to the monetization of social interactions, allowing users to earn tokens by connecting, socializing, and collaborating to achieve goals. In Laplap, SocialFi is a platform that allows users to earn tokens socially by referring each other to play together. You will be rewarded if your friends you refer sign up for the game, play the game to a certain level, or contribute to the game to attract more players.

   In addition, the Laplap platform interface will be built in a friendly way. It is true that Web3 will lead to a paradigm shift of the Internet, but this is more a task for developers. For ordinary users, a simple and easy-to-use interface is the key to their willingness to use. The average player will be able to access Laplap as easily as they would without the need to understand the intricacies of encrypted wallets and smart contracts.

In these ways, Laplap will further open up the channel between blockchain industay and the real world, as Laplap users can access the Laplap platform in the way they are accustomed to. At the same time, Laplap’s user relationship is no longer just relationship exsited in the encryption field, but a living and realistic relationship established through Publish2Earn. We believe that when players gain ownership of digital property in Web3 through the game and experience the fun of governing the platform, they will be willing to share this fun with their friends in real life, and the distribution model of games can eventually become a gateway to guide ordinary people into the crypto world.
2. Set up two user roles to manage the community
Laplap will differentiate users in two roles, separating them into core cryptographic users and regular players. As mentioned above, most of the current users involved in the crypto game are senior encryption users, who can see the huge potential brought by the crypto game, and even have a willingness to form a gang to participate in the GameFi. Because these users are familiar with cryptographic operations and can understand the way voting is conducted in Web3, Laplap hopes to cultivate these experienced cryptographic players into the core users of the platform. They will have Membership NFT to prove their identity and enjoy some privileges (including establishing SubDAO in the platform, initiating the distribution of crypto game projects to general users, and managing SubDAO, etc.). Of course, these users also need to take responsibility for the development of SubDAO.
For ordinary users, they will not need any knowledge of encryption to enter Laplap. They will be able to participate in platform project distribution, SubDAO voting and so on with very simple operations. By getting familiar with the operation of Web3 and learning knowledge in the encryption field in crypto games, they can also gradually become senior players and finally acquire the right to further govern the platform through purchasing Membership NFT.
The application of DAO is the key for Laplap to realize the above user role division. DAO is a new way for organization to confirm the rights and obligations of all parties in the form of smart contract, which enables each participant to know in advance what they will get for their efforts. The difference between Laplap and the previous centralized crypto game distribution platform lies in that each user can deeply participate in the management of the platform in the form of DAO and have reasonable expectations for contributions and returns. Before establishing subDAO, crypto users with Membership NFT can understand the rights they have, the benefits they will get, and the responsibilities they need to bear. The average user will have a idea of the type and amount of money they will make by distributing the game.
In fact, the membership-based DAO is not new. The success of projects like FWB has shown that the proper use of DAOs can motivate community members. Laplap is trying to combine membership model with the distribution mechanism of crypto games. For experienced users, the general player community is their partner, and building a SubDAO to distribute the game with them is just a easier way to build a community of players to participate in the new game.
3. Open crypto game project distribution platform
Another important player in the Laplap platform is the game development teams in the market, and Laplap’s appeal to them is that the Laplap community is an organic mix of experienced crypto users and casual gamers. What this means to the project team is that Laplap is not just a channel to reach users in the crypto market, but alsoa channel to real web2 gamers.
Laplap will allow the project to provide a certain amount of reward to users of the platform, incentivizing users to distribute their games, and reaching out to players in the real world, including GameFi guilds, Web2 gaming communities, and gamer support companies. For some high-quality crypto games, Laplap will set up a content community about it. Core users with Laplap Membership NFT can even set up the SubDAO of this crypto game spontaneously. They can initiate the process of publish2earn for the purpose of obtaining greater rewards.
The more important asset the platform generates in doing so is the content and data that players created. In The Laplap platform, the content community and SubDAO of each crypto game project will form a huge amount of data that the project side values, including the user profile of the player, the content contributed by the player to the game promotion, and the strategic gameplay designed by the player based on the game mechanics and token economy. How to use this data will be voted by members in the SubDAO. This allows the player to negotiate with the project side through the SubDAO. In this way, the player is no longer a monetisation tool for a Game company in the Web2, but a sovereign individual in the Web3 era, fully in control of the value they generate in the game.

4. User communities based on Web3 new player relationships

The ultimate goal of Laplap is to build a new kind of player relationship based on Web3, and return the sovereignty of the game to the community of players. We want Laplap to be a platform where users can express themselves and make group decisions about what to do and how to do it. Based on a goal, users can establish common values for the SubDAO, coordinate resources to achieve the goal by themselves, and distribute the final benefits.

All the above points are to achieve such goals. Through the mode of Publish2Earn, Laplap enables users to further participate in the distribution process of the game, expands the definition of the role of player, and enables players to become a role that needs to be considered and respected by the game project. By setting up two user roles, Laplap makes the distinction between experienced crypto players who are willing to distribute the game and regular players. The distinction also makes the governance of the community more orderly. The continued participation of core players makes the community grow steadily, and Publish2Earn connects the two roles. By building an open distribution platform for crypto games, Laplap allows players to directly face every crypto game in the market and selectively join their favorite crypto game community, rather than passively accepting the co-op games on some crypto games platforms.

In the longer term, ordinary crypto players can participate in the “upward management” of game projects through DAO , which also helps solve the problem of serious speculation and unstable economic structure of GameFi. For the interest of all GameFi players, Laplap hopes to unite the power of ordinary players and give them the rights in the face of game company and large investors.

Finally, let’s explore the Laplap from the perspective of an average Laplap user.

A player joined Laplap through the distribution of a friend, and when he came into contact with a certain crypto game community on Laplap, he also came into contact with the SubDAO of this crypto game on the platform. He started the game through the NFT lease in the SubDAO and obtained his first income. Gradually, he became attracted to the content community in the SubDAO. He then begin contributing his thoughts on the game, getting feedback from other players, and learning the advanced gameplay of the game. In the process, he was exposed to Laplap’s incentive system and realized that in order to get a bigger payoff, he needed to make ongoing contributions to the development of the community, such as helping distribute games, contributing content, participating in governance, etc. By joining the Publish2Earn channel of SubDAO, he recommended a game on Laplap to his friends, and built his own interpersonal network in Laplap platform, enabling him to participate in community governance with his friends. Since Laplap’s governance and incentives were written in smart contracts, he was soon paid in Laplap tokens through the platform. Through continuous participation, contribution and income, he gradually forms a sense of belonging to the community and is familiar with the tools of community management. He is willing to further become a core user with Membership NFT and obtain greater income.