This article is meant to explore the functionalities DAOCrossing could have to help DAO founders and contributors navigate through chaotic and massive coordination issues powered by web3 technology.
It’s amazing to see what web3 can do to facilitate a group of people from the bottom up and make the flow of information transparent and universal across any platform built on the blockchain. But the bigger question still remains unresolved, or at least it is still largely a work-in-progress — the issue of cooperation and coordination among a group of people.
I will use my first-hand experience as an IRL co-living community builder and the other co-founder, Nico’s community building experience as a council in CityDAO, to navigate the issues we have encountered in our journey. I will also use some of the other DAO I have shallowly participated in to bring awareness to the key issues that prevent us to have a sustainable and successful DAO or NFT membership.
The reason I put DAOs and NFT membership together is that I often find the boundary that distinguishes between the two is often very blurry, and a lot of the strategies they are using are usually very similar, if not overlapping completely with each other. For example, CityDAO uses NFT as proof of their membership, while POPis trying to operate like a DAO by letting its members submit ideas, even though both models didn’t work out too well so far. I will try to identify some potential issues and solutions in the discussion below.
Contrary to NFT membership, DAO is usually very unclear about what kind of perks it can provide to its contributors and members. For most people, life is already annoying enough that a person cannot be a core member for more than 2 DAOs. We just don't have the bandwidth. Similarly, in the DAO's perspective, each DAO should assume that only 10% of the people will actively contribute to the DAO, 85% will be assuming a more passive role just like NFT members, and people in between who want to join and participate but only have limited time and don’t know how. As result, they need different business strategies for different people in the spectrum.
However, most of the DAOs I have seen usually don't have any concrete business model to reward the 10% contributors, let alone the 90% people who can potentially be their "shareholders" to support them in the long run. These DAOs rely on the idea of "what speaks to me" (personal subjective ideology or values) to attract people to do works for them, often with lower than market value or simply work for free.
If we look at a typical NFT membership, it operates on the idea of "what can I get from it", and fully recognizing that they’re selling products or services to the people. It can be social status/capital, gift/perks, access to virtual land or actual events, or the feeling of belonging, you name it, and it can be both intrinsic and extrinsic rewards (whether or not they will realize those promises is another story).
I’ll present 4 case studies from my own experience in the DAO/NFT membership I have participated in and talk about the what are the patterns of a good DAO organization. Additionally, I’ll also map Yukai’s Octalysis gamification framework to map to each of the organizations I mentioned below. The top half is usually called white hat motivation, games that usually leave people fulfilled. The bottom half is black hat motivation, games that usually leave people with meaninglessness and voidness.
Case Study 1 - JuiceboxDAO - Meaning, Accomplishment, Empowerment, Ownership, Social Influence
JuiceboxDAO has a concrete business plan to start with, which is the 2.5% platform fee they would get from the project posted on their web app. The core contributors are also the business partners, it has a clear idea about what each of the core members is responsible for and is transparent and flexible about its compensation. It’s a good prototype for the future of work, where big corporation disintegrates into small and cohesive groups. Everyone can vote to bring people in, or vote to raise the compensation, and everyone can build a closer relationship with other people in the same DAO.
It’s one of the few DAOs that can actually pay people with above-market wages for its contributors, building the actual products, and is sustainable. They have an open town hall where everyone can hop in and share their insights, a blog, and a podcast, which helps to reduce the distance between the core contributors, project creators, and the public.
Case Study 2 - Poolsuite NFT membership - Scarcity, Social Influence, Ownership
The original prize of this membership is about 0.3 ETH, and now the prize is around 1.5ETH. One of the few NFT members that break the curse of high start and low end. From their Apple wallet membership card to their perks page, it shows a very mature design for its membership experience. Their webpage, blogs, and derived products are highly gamified (meaning they are fun to play with) and have their own consistent aesthetics, and they keep delivering member perks and their promised product (leisure experience) once in a while to keep their NFT at a good floor price.
Case Study 3 - CityDAO - Ownership, Social Influence, Meaning, Empowerment
CityDAO is one of the first DAO that initiated an experiment where it tried to tokenize actual land in the real world. However, it underestimates the complexity of facilitating communication among different people. The degree of miscommunication usually grows exponentially as the number of people involved in the conversation went up. Having multiple people owning the same piece of property is nothing new, and is already lawfully permitted in the current judicial structure, but most of the time no one wants to buy the property with strangers and even if they do, it didn’t end up well. Why? Because people just hate each other. Okay, let’s be serious, if you have studied non-violent communication, you know what I’m talking about. For centuries, so many tragic happen because people just can’t communicate effectively with each other.
Building a city and coordinating the needs and egos of thousands of people is just nearly impossible. It’s not something that a bunch of engineers can resolve. It takes anthropologists, psychologists, sociologists, architects, attorneys, and people who can communicate like a saint to even just make a little bit of progress. Nevertheless, it’s a cool experiment and people I met in CityDAO gatherings are awesome.
Case Study 4 - POP NFT membership - Scarcity, Unpredictability, Avoidance
As an info hub meant to provide valuable information to its members, the only successful thing it did is creating hype to sell its membership at 3ETH to 2777 people and perhaps generated another considerable amount of royalties from people who resold their membership because it was too bad (it would be genius if this is their actual plan). If discord is noisy enough, using telegram sub-chats is just a different level of chaos.
Let’s face it, a club with 30 close friends sharing valuable information is totally different from managing a club of 3000 members with new people coming in and out every day. Dealing with information noise, talent matching, and coordination still remain the biggest issue even for those well-managed DAOs or NFT clubs. And that’s why DAO tooling product has their own category. It also mostly operates (like a lot of other NFT clubs) on the black hat motivation, where it plays with people’s fear of scarcity, and greed for unpredictable rewards.
I think so far I can conclude three different directions a DAO can go.
With all being said, there’s nothing mystical about DAO. In fact, a DAO has existed in the history of humankind for a long time and web3 is not a requirement for a DAO to exist. I think what excites me the most about the emergence of DAO organizations is that people can actually live a life. And the movement of living a good life all starts with this global pandemic. People start to realize how alienated they are at the workplace, and how working from home actually help to make them live more like a human than a machine. They have more time to spend with their loved ones and friends they actually enjoy. They can use all the commute hours to learn a new hobby. Being happy isn’t about six figures and then impulse spending all of them because of the void caused by the meaningless work, but about living in the moment and doing projects that one can actually see its impact. We already have more than enough of what we need and being truly happy and satisfied isn’t really about attending fancy parties and eating fancy food. This is the most attractive part of working in a DAO to me and I hope I can create good DAO toolings and a viable model that can facilitate this movement of reclaiming our life back.
What is already on our building agenda:
What we can build: