Content is the driving force of the internet.
With over 4.76 billion social media users in the world, digital content influences modern culture, education, and creativity in everyday life.
Melon exists to give content a new purpose, changing the way we use social media and Web3.
The story so far.
It’s no secret that the world loves social media. Humans have evolved due to being social beings, and we naturally seek ‘Social Capital’ to continue that evolution. Social media content has an incredible amount of power, from influencing political events, the global economy, and even our own physical and mental health. There’s no denying the power it has to evolve Web3 too.
The entire world relies on digital content, from advertising to socializing and even work. Internet users, on average, use more than 7 social media apps each month. From videos to music and even text, content is part of everyday life for more than half of the world.
But as social media evolves, and the world adapts to the fast pace of technology development, it comes to the point where it needs innovation. The new solutions that social media creates, also foster new problems. As fast as we all found reasons to use social media, we are finding reasons not to.
What was once the first Youtube video, or Tweet, has now become a saturated ocean of content made for algorithms, not people. However, this narrative has begun to change since the introduction of Web3 and its collective purpose. There is still plenty of value in the social media landscape, especially in purposeful and original content, it just needs to be utilized in the right way.
Content with a purpose invites a response, thus having more value. Users are more likely to interact with a post if it has a direct call to action or intent for the end user. Comedic posts make you laugh, educational ones teach you something new, and music inspires emotion and culture. Unsurprisingly, original and purposeful content has more virality and popularity than recycled and uninspired content.
As the internet and social media continue to become embedded in our very culture, the demand for content with purpose is higher, which means platforms and creators have to do more to satisfy the global audience.
Enter Web3.
The Creator Economy has a truly untapped potential in Web3. With the right tools, creators can reward their fans and community with more than just valuable content, such as ownership and intrinsic value. With the already proven willingness of fans to pay for content in web2, it’s no surprise that web3 has taken the creative industry by storm, and will continue to scale immeasurably.
Creators in Web3 retain 100% ownership and control of their work, data, and brand. They can offer their supporters a better understanding of how they earn money with authenticity. Fans can also share in the future success of creators, have the chance to support them early in their journey, and even collaborate or interact with them more directly.
Collecting culture in the NFT industry has driven content, art, and music to new heights, despite still being early. This article from Coopahtroopah goes into more detail.
Upgrading the creator economy by tokenizing digital media with Content Collectible NFTs, eliminates intermediaries and enables creators to build their own economies, where they can directly monetize, co-own and create a direct relationship with their community, while still making the most of traditional social media.
The Rise and Fall of Content Collectible NFTs.
Content Collectibles are the biggest open secret in NFTs, and have featured some of the highest-profile sales in Web3. We’ve already seen viral content sold in NFT form, such as memes (Doge, Disaster Girl) and iconic moments of internet history (Jack Dorsey’s first Tweet) collectively selling for millions of dollars, proving the value and market demand for collecting purposeful and historical social media content.
However, despite the success of the sales displayed above, Content Collectible NFTs hit a ceiling and the sector stopped.
There are many reasons why the collecting culture never formed around Content Collectibles. With no platform or ecosystem dedicated to them, or with the specific tools to support the drops in the best way, they never experienced participation from the masses. Instead, each drop was an exclusive, one-off sale with only a handful of high-value buyers.
The potential for Content Collectibles has yet to be fully realized. In the right hands, the potential is near limitless.
This is where Melon comes in.
Content Collectible NFTs 2.0.
The Melon ecosystem is designed to bring the Creator Economy and Web3 together with Content Collectible NFTs.
By providing the best solution for creators to truly own and monetize their social media content and scale with the new opportunities of Web3. Melon is the only platform with the tools to create fully decentralized, composable, and natively embedded Content Collectibles on Ethereum.
Melon has also adopted editions as a part of the NFT drops on the platform, with the recent success in the music NFT space, we believe this is also a key part of welcoming the participation of the masses and bringing Content Collectibles to the mainstream.
Melon believes that creators should be able to continue creating content on their favorite web2 platforms and grow their community while also tapping into the benefits of web3 at the same time. Enabling creators to build off of their existing base, in the way they know how, as well as explore new ventures without having to migrate platforms.
Creators on Melon are also in full control over each drop. They own the smart contract, decide all drop mechanics, and can even create custom rewards for fans to make each drop truly unique.
Shaping the future of internet culture.
The innovation of Web3 and NFT technology is exciting, but it can also be unnecessary. We believe the secret to inviting mainstream adoption and providing the most value to users, is by offering a product and platform that makes sense for both Web2 and Web3 collectively. Instead of having to create exclusively new content to post on another platform, creators can now import their already valuable, and viral content into web3 natively, including all stats and metrics, in its most valuable and collectible form. With that comes authenticity, perceived value, and provenance.
While other platforms attempt to re-invent the multi-billion dollar wheel of the social media and content empire, our vision is much simpler. Melon aims to innovate and improve what is already there, using the technology and ethos of the NFT community, all while building with like-minded visionaries for the future.
Melon doesn’t compete with mainstream social media, we complete it, by offering the perfect bridge for creators and their communities to work seamlessly between Web2 and Web3.
The Melon platform will be launching with culturally relevant creators and their content. From memes to music videos, short films, and more, Melon will bring the juice.
The ecosystem is centered around the Melon Platform, supported by the Melon DAO & Token. This decentralized community of builders, creators, and visionaries will help shape and develop the future of Web3, internet culture, and social media content.
It all begins this April.
Find out more!
To learn more about Melon, check out our main channels and resources:
Join us in shaping internet culture and web3 with Content Collectible NFTs.
