We are pleased to tell you more about our second core collection, which will be exclusively bestowed upon a small number of selected Mercedes-Benz top customers and minted IRL over time at selected top-customer events. We have also designed a unique experience for it.

From the beginning, it has been important for us to include those who have contributed to making Mercedes-Benz what it is today – with a complimentary digital collectible as their entry into the Mercedes-Benz NXT ecosystem. This core collection, called Mercedes-Benz NXT Eternities, will be minted IRL and over time at selected Mercedes-Benz’s top-customer events. These events offer the perfect setting to combine minting experience with physical interaction.

We intentionally chose this form of minting over a longer period of time, potentially spanning months or even years, and across many events hosted by Mercedes-Benz markets to provide top customers with a high-quality, personalized experience.

We have also carefully considered the initial experience for Mercedes-Benz's top customers. Do they already have a crypto wallet? How can we design an easy wallet setup and IRL minting? How can we guide them and directly answer their questions?

To ensure a smooth and instant claiming experience, we've partnered with Youba, which offers NFC-enabled hardware wallets in the form of “cards” – a great metaphor that intuitively shows the device accesses assets, rather than stores them. By tapping the wallet against a phone, the NFC chip triggers a process that creates an Ethereum wallet. Furthermore, the unique collectible will be minted, transferred to the new wallet, and displayed once the blockchain transaction is confirmed.

Each of the 1,886 numbered Mercedes-Benz NXT Eternities was designed by the Mercedes-Benz Design team, led by Gorden Wagener. They feature the iconic brand logos of Mercedes-Benz, Mercedes-AMG, and Mercedes-Maybach in a range of spherical containers.

Top-customer events are hosted locally by Mercedes-Benz markets, which are also responsible for sending invitations. The selection for these events is carefully made by Mercedes-Benz’s brands, markets, and dealerships.