This week saw several exciting developments pushing social interaction in web3 into new territory. The introduction of Frames on Farcaster has enabled interactive mini-apps within social posts, allowing seamless actions like minting NFTs, playing games, and one-click checkout.
This innovation brings web3 closer to the consumer experience of superapps like WeChat, where frictionless transactions and engagements happen fluidly within the social context. As Sarah Lu lays out, Farcaster as a protocol combining social interaction and composable apps makes it a leading contender for the web3 superapp.
The potential for headless commerce, gaming, and community growth has only just begun with Frames. We dive into the psychology behind airdrops as an engine for growth and engagement. Projects like Pandora's novel ERC-404 token have shown these hybrid models create more fluid markets between NFTs and tokens.
Overall, this new wave of social and economic composability points toward more integrated consumer experiences where identity, community, and transactions seamlessly intersect. The future of social belongs to those who can tap into this direct relationship between user attention and decentralized ownership.
Frames Unlock Web3 Superapp Potential
The Psychology Behind Growth in Web3
Bridging NFTs and Tokens with ERC-404
Headless Marketplaces and Composable Social
- Farcaster & Frames