When AI ushered in the "iPhone moment", AIGC also reached a critical point this year. The creators are panicking, and so are those who are taking advantage of the situation, plus the media focus, and now even the platforms are coming down, and the battle without smoke and mirrors is replayed in the content track.

This time, AI will be the strongest auxiliary, or the most difficult to handle the opponent?

01, AIGC will be the poison of the platform, or the antidote?
No one expected the development of AI so rapidly, AIGC also swept the various content platforms in just two years, but the attitude is subtly different.

When you are still wondering if the little red book blogger you are following is AI, little red book as the platform itself has joined the AIGC track in a high profile.

According to 36 Krypton reported on May 6, the Little Red Book has been preparing an independent large model team since March, and there are several independent departments simultaneously promoting the AIGC direction of landing exploration. As for the application, Little Red Book quietly launched the AI creation application Trik in April, focusing on AI painting.

This is not the first time for Little Red Book to focus on AIGC.

Back in February, MetaverseX, a meta-universe project, announced that it would support the Little Red Book meta-universe creation ecology and create a meta-universe AI interactive experience based on AIGC technology.

It is no coincidence that on April 15, Weibo announced at the Super Reds Festival that it would launch AIGC creation assistant, which aims to improve efficiency for creators by learning the creation habits of big V and combining them with the content of hot discussions on Weibo to provide creative inspiration to creators and assist in content creation, including suggestions on article titles and summaries, video editing and dubbing, live topics and interaction.

On May 25, Weibo mentioned AIGC again, saying it plans to launch some tools in the second quarter to assist bloggers in content production and clients in advertising creative efficiency.

According to Cao Zenghui, senior vice president of operations at Weibo, AIGC is a new trend and an opportunity in the content creation field. "AIGC is not to replace human creators, but to become their assistant, helping them improve the efficiency and quality of their creations and unleashing their creativity."

Compared to these platforms, which have blatantly brought AIGC to the forefront and officially even come down to support it, Zhihu is much more restrained, even releasing a Community Announcement on the Application of AIGC Capabilities for Assisted Creation (hereinafter referred to as the Announcement) on April 25, stating that it would crack down on accounts that publish AIGC-type content in bulk.

It was mentioned that some users posted undeclared AIGC content, making it impossible for readers to distinguish between them; individual accounts posted AIGC content in bulk and violated the rules by improper means to increase account levels. In response, Zhihu said that creators should actively use the label "contains AI-assisted creation" to declare when posting content that contains AIGC generation, otherwise they will be restricted and have their logos added by officials.

Similarly, Jitterbug also put forward eleven platform norms and industry initiatives, including that publishers should mark AI-generated content and that virtual people need to register with the platform, also revealing that they don't want to see AIGC flooding the ecology.

In fact, it is quite understandable that Zhihu, as a platform that relies on knowledge and opinion sharing to establish a content moat, the importance of subjective human thinking skills far exceeds that of other platforms, once invaded by AIGC, its differentiation will be lost, and will also damage the trust and loyalty of fans. Jitterbug is also worried that the proliferation of AIGC will backfire on the platform.