header image
avatar

Mike Troiano

Mike Troiano

Web3 VC, G20 Ventures GP. Storyteller, Consiglieri, Lyrical Gangsta. <a https://nf.td/miketrap
Subscribe to Mike Troiano
Receive new entries directly to your inbox.
Card Header

How to Get Started in Web3

October 21st, 2022
A consultant is someone who knows 20% more than you. With that as a humble precursor, here’s how I’d recommend you start your journey down the rabbit hole of Web3, based on my own.
Publisher Avatar Mike Troiano
Mike Troiano
0xAD89
Card Header

TrustCheck: Why We Invested

October 18th, 2022
Last March G20 Member Patrick MeLampy introduced us to Henry Katz, a senior engineer who had “joined a bunch of folks trying to get a business off the ground in the Web 3.0/Block chain space, solving a problem around analyzing provenance of NFT’s.” We were intrigued.
Publisher Avatar Mike Troiano
Mike Troiano
0xAD89
Card Header

How to Tell A Startup Story

September 30th, 2022
If you need a better story for your startup, I promise you’ll know exactly how to create one by the end of this post.
Publisher Avatar Mike Troiano
Mike Troiano
0xAD89
Card Header

Building Brands in Web3: You Can Learn a Lot from a Monkey

September 23rd, 2022
Brands have always lived in the space between a product and a customer. What’s really changed in Web3? Two things, actually. And if you’re trying to build the community to support a Web3 project, you need to understand them, so you can put them to work for you.
Publisher Avatar Mike Troiano
Mike Troiano
0xAD89
Card Header

Web3 Will Bribe You To Get What It Wants. It Will Work.

July 24th, 2022
The titans of today’s Internet got that way by getting early adopters to do what they wanted. To understand how Web3 startups are winning the race to create tomorrow’s Internet, you need to understand that while their strategy is the same, their tactics include a powerful new tool even the most entrenched Web 2.0 overlord can only dream of: bribing users to get what they want.
Publisher Avatar Mike Troiano
Mike Troiano
0xAD89
Card Header

Web3 is about communities. And you start one with a story.

July 1st, 2022
People say to me sometimes, “Bitcoin isn’t real… how can it really be worth something?”
Publisher Avatar Mike Troiano
Mike Troiano
0xAD89
Card Header

Napster: Why We Invested

May 18th, 2022
News just broke about our investment in Napster, as part of a syndicate taking the OG music streaming service private. I’ll share the highlights of that story here, touch on what’s happened in the music industry in the last few years, and describe the opportunity we see as NFTs change the relationship between creators and their fans.
Publisher Avatar Mike Troiano
Mike Troiano
0xAD89
Card Header

What the hell is Web3? Here’s an explanation, in plain English.

January 5th, 2022
Five percent of people — the vocal 5% who dominate Twitter and other social media — are obsessed with “Web3.” Another 5% are sick of hearing about it, leaving around 90% of people with no idea what those nerds are talking about.
Publisher Avatar Mike Troiano
Mike Troiano
0xAD89