Mochimons! We are ready to embark on a cute and exciting adventure together.
The last two weeks have been vibrant for Mochimons. We’ve seen success in our metrics but more notably in our community, as it has grown and formed into one that radiates and spreads positivity throughout Base and beyond. It’s turning into something more special than we could have hoped for and we’ve been busy planning the long-term mission to continue its success, putting the foundation in place to grow Mochi and Mochimons into a worldwide brand.
The community has fallen in love with these cute and colourful cats. Like the Japanese dessert they are named after, each Mochimon is filled with sweetness and joy and there’s just something about them that invokes our inner child and lets us escape for a moment. From the thick outlines to the addictive colour palette to the varying expressions and personalities, each Mochimon stands out, and there’s a Mochimon for everyone.
We believe the potential for Mochimons is endless. Due to an art style that resonates globally, the inclusivity of the colours, the potential of the IP, and the opportunity in the positioning we find ourselves in.
The purrfect positioning
Already established as a top ecosystem project on the relatively new and rapidly growing BASE network, Mochimons is swept into the tail-wind of Coinbase’s push to bring the next billion users onchain. This unique positioning and timing gives the brand a huge boost, as we build in a supportive environment full of people focused on onboarding the masses into Web 3.0.
Our goal is to align with Base and Coinbase in this effort of mass adoption and play it through mass appeal. Base is making it “dead simple” to onramp and we can leverage innovations and improvements like these to bridge the gap between Web 2.0 and Web 3.0 and onboard potentially millions in the future through a cute IP that just about anyone adores.
$MOCHI, the ecosystem, and scaling
Mochimons came after its token, which was already thriving. $MOCHI token is a large part of the success of Mochimons and enables us to scale. The substantial revenue and treasury from the token allow us to go down this path in the first place, without spreading ourselves too thin and leaving a lot to be desired. Formed over the last 5 months, our community is already devoted and committed to the long-term vision of the Mochi ecosystem, which accelerates the growth of Mochimons even further.
Mochimons builds the brand around Mochi and will be incorporated into our ecosystem at every step of the way. Combining the token and the NFT opens development possibilities for us, and for some parts of our roadmap, combining is the key.
The team has grown since mint and we have added passionate and talented individuals to our Mochimons team such as:
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Brand Strategist
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Social Media Growth Manager
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Artists prominent in the Cute IP space
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Partnership and Collab Managers
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Chief Marketing Officer
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Advisors
Our artists consist of:
- Mingo
- Cinnamunch
- FroggyCyborg
We are in the process of hiring animators.
The upcoming year
While not a ‘roadmap’ that goes into specifics and reveals everything, this map hopes to open the imagination to the adventure that lies ahead. We believe in keeping it cute, fun, and full of surprises, and that’s exactly what we’ll do.
The lore for Mochimons will unravel with developments and each main item will have its own story, theme, and all the cute content to portray it. As we scale, more maps will be released, and the list will expand. For now, we’ve set some attainable goals for the next 12 months, and the story will unfold before your eyes.
Here are some things you can look forward to:
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Tamamochi — Onchain game
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Mochindise (merchandise)
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Cute Collaborations with other IPs
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Major Partnerships
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Onchain giving and enabling
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Onchain Media Innovations
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Active social reward mechanisms
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Animated Stories
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M… M…
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Sponsorship Deals
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Retail partnerships
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Mochimons Asia launch
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RetroPGF 4
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CuteDAO
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A New Horizon
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Strategic BASE onboarding campaigns
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Strategic BASE ecosystem collaborations
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IRL presence and events
For this map, we will have a space with Lil Kache and members of our core team, such as Mingo, Naka, and Cinnamunch, to discuss how cute wins in 2024 and beyond, and how Mochimons is building upon a proven playbook and leveraging its positioning on BASE to accelerate the process.
Going forward we'll have frequent updates and monthly scopes so that the community can feel involved in what we’re building out in the open and reflect on what we’ve accomplished along our journey of building mass appeal for the next billion users coming onchain.
As always, the cat is cute, the thesis is simple, and the positioning is purrfect.
-Over and meowt.
Official Mochi and Mochimons Links
Mochimons Twitter
Mochi Twitter
Website
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