It is widely known that Web3 has been topping industry trends even beyond the crypto space nowadays.
In the past few years, however, the whole industry has been keen on the underlying infrastructure, without paying enough attention to developing the application layer. Thus “fat protocols with thin applications” eventually become a pain point for most players.
No doubt the next focus of the Web3 narrative is bound to be the development of the application layer, which is indispensable for creating “rockstar” products and increasing crypto adoption. The success of Axie and StepN has been witnessed, but for now, we may expect MOJOR, dubbed “Discord in Web3”, to take the coming lead.
Basically, MOJOR is a Web3 community platform built based on NFT. Focusing on Web3 infrastructure and services, bridging the gap between traditional Internet (Web2) and Web3, MOJOR’s vision is to create a community platform with genuine Web3 features, which is capable of seamlessly and efficiently solving community problems, therefore improving governance efficiency of community leaders ultimately.
Specifically, general users can directly communicate, and trade NFTs and different tokens using Web3 addresses on MOJOR, while project teams are able to arrange DAO governance and voting, distribute whitelists and improve user loyalty with MOJOR. On the whole, any Web3 use case you may think of can be implemented with bots on MOJOR.
“In the journey of further cultivating the Web3 community, we commit to providing more capabilities and bots meeting the needs and growth of the community. We will open the API as well and developers are always welcome to join us for building a prosperous community,” said MOJOR project founder. “We adhere to a long-term approach, that is to say, by bringing together all the Web3 users, we strive to become a key part of Web3 global ecosystem.”
1. MOJOR: To bridge the gap between Web2 and Web3
In 2014, Gavin Wood, co-founder of Ethereum and founder of Polkadot, first publicly proposed the concept of Web3.
Put simply, the essence of Web3 lies in that ownership and control of digital contents created by users belongs to themselves, and the value generated alongside should be distributed by signing agreements with others at their own choice. Running athwart the centralized Internet architecture of Web2, this approach towards development is designed to help users get rid of the monopoly of centralized giants and boost the rise of individual value, so as to truly realize “independence” on the Internet.
Ironically, even though crypto has developed into an emerging asset class with trillion-level market value, the Web3 community still needs to be built on the traditional Web2 platforms, which seems to go against the development philosophy of Web3. As we have noticed, any Web3 project has to set up its own official Twitter, Telegram, Discord, Medium, Instagram, etc. as social channels. This seems to have become an industry practice, but the risks along with it have never been seriously addressed.
To start with, relying on Web2 centralized platforms is utterly wide of the decentralization concept of Web3. Builders cannot absolutely take charge of the community, and users are unable to actually own their accounts.
Discord, for example, is now one of the main active positions for a large number of Web3 projects, but it has always been criticized for centralization.
In early 2021, retail investors declared war on Wall Street to defend GameStop stock, with WallStreetBets as the main battlefield, which is a subreddit where participants discuss stock and options trading. However, just in the midst of the ferocious battle, Discord banned the WallStreetBets server, and multiple community members’ accounts were blocked, resulting in a communication blackout. Another forum, Reddit, also placed restrictions on the WallStreetBets forum page, temporarily barring its access to the public. It is not hard to see, that the root cause for these platforms taking such steps lies in the truth that retail investors affect Wall Street and SEC’s interests. Actually, banning forum communities to cater to regulators has already become a routine operation for centralized platforms in recent years.
As for Web3 project organizers, building communities based on these centralized Web2 platforms will also potentially face the risk of being shut down even without formal notice. You may be startled to find that tens of thousands of loyal users vanish out of a sudden — all the hard work and great efforts have been in vain overnight. Therefore, we must keep pursuing decentralization and find out a decentralized Web3 community platform as the final solution.
Moreover, because of high governance costs and low efficiency, while using Web2 platforms, Web3 community leaders are hard to effectively reach users, exposing risks in front of bad actors as a result.
Still taking Discord as an example — security events occur frequently on it due to the low threshold for users to join the audit. Some attackers even steal Web3 project accounts to send phishing links to users. Here we have made a list of security incidents that occurred within Web3 projects using Web2 platforms in the past half month as follows:
On May 12, NFT trading platform Rarible’s Discord was hacked and phishing links were distributed among the community then;
On May 11, the NFT project Hacktivist’s Discord was hacked and attackers made an announcement to spread fake mint links;
On May 9, the NFT project GraBoys’s Discord was hacked. Attackers spread fake mint links to stole users’ NFTs;
On May 9, NFT project SeaHorseArmy’s Discord was hacked. Attackers spread fake mint links;
On May 6, the top NFT marketplace OpenSea’s Discord was hacked. Hackers used bot accounts to distribute fake links in the channel;
On April 25, the Instagram account of Bored Ape Yacht Club (BAYC) was hacked and used to post fake phishing links;
Secondly, Web2 platforms are vulnerable to data privacy leakage. To register and log in to each Web2 platform requires users to provide an email address or mobile phone number, in addition to binding multiple authentication methods. However, it turns out that the platform itself always sells users’ data for profit although users already take as many protections as they can — one of the stubborn diseases of centralized organization in the Web2 era is that users’ information privacy is often leaked. Major Web2 platforms like Facebook, Twitter, and Yahoo, all have encountered extremely serious breaches of user information. To put it this way, using Web2 platforms means losing control over their own data for Web3 users.
In addition, the usage experience of Web2 products leads to a stronger sense of fragmentation for Web3 users due to complete disconnection between information communication and application scenarios, for users have to be constantly directed out of the current site, resulting in a poor experience. Generally speaking, users in different communities share information with each other through social platforms, and then buy and sell NFTs on Opnesea, or sell tokens through DEXs and CEXs. Obviously, concentrating the whole Web3 experience within a set of applications is difficult thus users have to endure the poor experience — for now.
A quick example, if a certain user takes a fancy to BAYC #6666 NFT, which is not listed for sale currently, all the information obtained about the NFT is limited to the owner’s wallet address — which can be seen on the chain. However, there are hundreds of thousands of potential owners in the community, it is almost impossible to accurately find the right one. In such a situation, the expecting buyer can not directly contact the owner through the wallet address to obtain the collection. Such dilemmas are much in evidence in Web3 space at present.
Finally, on-chain data of Web3 users cannot be connected with their social accounts to achieve value transmission. For example, some new projects prefer to arrange tasks (quizzes, interactions, etc.) on Discord for distributing whitelists among selected users, which turns out to attract a lot of “bonus hunters”, resulting in gaining a lot of followers with lower stickiness and poor quality instead. Just think about it: Isn’t a user trading tokens worthy of hundreds of thousands of dollars on Ethereum or BNB Chain, etc., and buying various popular NFTs, much more valuable than another user who just slacks off in community all the time? The answer is obvious.
Unfortunately, for the moment, it is difficult for accounts on Web2 platforms to interact with on-chain user data, thus achieving value sharing for Web3 users and project organizers.
To sum up, the current Web3 community is mainly built on the traditional Web2 platforms, facing all sorts of difficulties along with poor adaptability, which is the core problem that Mojor is committed to solving — bridging the gap between Web2 and Web3.
2. MOJOR: A community platform for Web3
Mojor is a decentralized community application for Web3, designed to enable anyone to create and truly own a community by minting NFTs. The vision of MOJOR is to help people acquire their online social graph and create an integrated community platform based on Web3.
In simple terms, learning from the Discord community information architecture, Mojor adds bots for Web3 application scenarios. Users can chat and communicate on Mojor, while conducting transactions, DAO governance and other Web3 activities through a series of bots. To make a simple analogy, Mojor functions like an iPhone, with various bots as apps to fulfill users’ diversified requests.
Next, let’s take a closer look at Mojor’s application scenarios and how it solves the Web2 application dilemma.
Mojor users are able to log in to the community through their wallet addresses without registration, which can effectively protect user privacy. As users’ assets on chain and behavior data are open and transparent, the community managing bots can directly assign identity groups according to the NFTs or tokens held in the users’ wallet addresses after they join the community, saving the trouble of repeated verification. Moreover, community members will have full control over their data and identity, as all data will be stored in a decentralized manner and strongly encrypted end-to-end; Besides, Mojor will not collect or store any other user information except wallet addresses, so as to ensure users’ complete anonymity and data security, and this will not be affected by any third party.
Users can also directly search another user’s address in the community for communication, breaking the situation with Web2 and Web3 disconnected. As in the previous example, if a user wants to buy BAYC #6666 NFT, he/she may directly search the address in the BAYC community to find its owner and make the offer. Due to that the whole chat process takes place on the chain, the social identity (information like email address etc.) of the buyer and seller will not be exposed, effectively keeping transaction privacy under protection.
Searching for wallet addresses to chat with others
After reaching an agreement, both parties can trade through the NFTswap, one of the bots in Mojor, without being redirected to Opensea third-party NFT trading platform. It is worth noting that currently NFTswap does not charge transaction fees, and users only need to pay on-chain gas fees to complete transactions.
With NFTswap, the NFT community has its own proprietary trading platform. For the NFT community, it almost gathers all the holders and potential buyers of the NFT collection, that is to say, users can directly complete transactions through smart contracts within the community, which will greatly improve the efficiency and liquidity of NFT transactions, facilitate communication between sellers and buyers, and finally lead to successful deals.
Buy NFTs directly within Mojor community
For Web3 project founders, the emergence of Mojor empowers them to gain control and ownership of the community.
As we mentioned earlier, Web2 centralized platforms often block accounts, causing the community organizations to collapse. In this regard, Mojor has made improvements. To be specific, the process for users creating a community server is also the process of minting the server NFT. Owning the NFT gives users the absolute ownership and highest authority of the server, which comes into a community truly belonging to the creators, and the server ownership can also be made over to others by transferring the server NFT.
More crucially, Web3 project organizers can achieve more efficient governance with Mojor. By integrating the governance modes of Web3 community, optimizing the community organization and information architecture, and further providing a variety of bots based on Web3 application scenarios to improve the efficiency of community governance, Mojor aims to govern, serve, expand and activate the community in a much more convenient manner.
For instance, the PeopleDAO community organizers may choose PEOPLE token as the governance token, and classify users into different tiers (whales, large hodlers, retail investors, etc.) according to the amount of PEOPLE tokens held in their wallet addresses. When the community needs to initiate a proposal, it can use the bots provided by Mojor to vote, and greatly improve the governance efficiency. Of course, in addition to tokens, community creators can also choose something like NFTs as economic models and tools for governing and developing their communities.
Furthermore, members within the MOJOR community are allowed to independently build their own decentralized social graph, including community data, relationships, POAP, personal behavior, and more. Besides that, it enables users to form a common identity throughout the Web3 world by integrating member information from other platforms, including DeFi and GameFi data, social media information, and so on. At the meantime, users’ DIDs become more valuable based on community interaction and communication, thus to enrich the social graph as well.
Let’s see another example: a project intends to grant whitelist qualifications to verified users. Simply by clicking on a certain user’s personal details page to check his/her on-chain data, such as creation time of the wallet address, activities on chain with specific trading volume, amount and rarity of NFT holdings, the project will have a clear understanding of the user’s value, thereby to improve quality of the initial-stage users and prevent “bonus hunters” from grabbing community share. Moreover, the project side can also leverage WL Bot, which will set relevant parameters to automatically draw prizes and collect addresses, releasing the workload of community administrators and mods, and improving the efficiency of community governance.
Compared to Mojor’s application scenarios, the above cases are just the tip of the iceberg. Actually, Mojor is able to implement any Web3 use cases you can think of. In the future, Mojor will also open up the API to enable more scientists develop more amazing customized bots to serve the community.
3.Focusing on long-term growth while application comes before infrastructure
“By bringing together all Web3 users, we are committed to becoming an important part of the global Web3 ecosystem through a long-term approach.” announced the Mojor team, presenting their determination to keep exploring Web3. While during the journey in Web3 space, Mojor has taken a different path from its predecessors: application first, and then infrastructure.
For a long time, the crypro space has been dominated by a trend of thought — “protocols comes before applications”, and projects focusing on public blockchain infrastructure are always favored by capital. StarkWare’s Layer2 scaling solution — StarkNet, for example, has already raised $50 million in Series C funding (at a $2 billion valuation) even before its mainnet goes live.
In fact, there are quite a lot cases like StarkNet in crypto field. It has become normal for infrastructure such as public chain projects to be valued at hundreds of millions of dollars, attracting a large number of developers to flock to the infrastructure layer track. Regarding infrastructure projects as roads, there are already hundreds of expressways been built in crypto space currently, while most of them are empty without actual use cases.
In contrast to the traditional Internet, it turns out that value is captured by applications instead of TCP/IP, HTTP and other underlying protocols which support the Internet. After all, the application layer is most accessible for end users. In other words, any infrastructure unable to serve users — even if the technology employed is highly advanced — is of no value.
Looking ahead, the focus of Web3 narrative definitely consists in launching a popular application beyond the crypto world to reach the mainstream. Both Axie and Stepn are the best among such applications, bringing millions of new adopters to crypto world, and Mojor will be the successor.
“As application comes first, we will commit ourselves to developing products. And we believe in that excellent products naturally generate value.” said Mojor’s team, adding that Mojor will develop its own underlying protocol and public chain to better serve users within its ecosystem as the project develops to a certain scale in the future.
This development path has been verified and become an inevitable trend: When the amount of Axie Infinity users was large enough, an Ethereum sidechain dubbed Ronin that served Axie emerged at the right moment; DeFi Kingdoms partnered with Ava Labs to launch Subnet DFK Chain after becoming the absolute traffic leader on Harmony; Yuga Labs — after suffering severe congestion on Ethereum network caused by release of Otherside Metaverse — proposed that Apecoin DAO create its own chain…
Beyond that, Mojor meanwhile has following missions: to cultivate and nurture Web3 community, providing more capabilities and bots in favor of community’s needs and development; to open the API and welcome more developers to join, build and prosper the community; to support multi-chain wallets, cross-chain transactions within community; to develop new Web3 social network protocol and open SDK to facilitate third-party Dapp access; to support, help and incubate more Web3 startup teams and DAO development.
All in all, Web3 is at the early stage with a history of just more than a decade, and there is still a long way to go in the future. Mojor with its team will work together with Web3 to create more epoch-making and disruptive products.
About MOJOR
MOJOR is a Web3 community platform where you can connect with like-minded friends and enjoy the hassle-free process while exploring community features specifically designed for you!