Protocols and best practices for Graphic Designer in Mundo Lingo
Cloud ➡️ Telegram
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Create Templates → Export Designs
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Templates stay private, exported designs are published to Collaborators - Studio
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Templates stay in the cloud, do not keep latest-versions on your desktop.
Process
We create Templates in Inkscape and the export the designs to the Studio on Telegram. When a team requests a design we go into the template of the same name (such as ‘Event Header.SVG’, open it, edit the details, swap the background photo if necessary and export as a graphic (JPEG, PNG, GIF, PDF).
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User makes a request via the website
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The request must include all info and any graphics required.
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If the request lacks information, reply within 48hs asking them to re-submit the request. Burden of work is on the team side. Do not lose time finding missing information yourself.
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Within the stated ETA shown in the Design Requests we publish the design to the Collaborators group.
Organising Files
There’s one template per design type, they are named accordingly. Eg;
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2 Events Poster.SVG
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FB Group Header.SVG
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Promo Card.SVG
🚫 This means no names like Poster NYC 2nd Special Blue - Final version.Ai
Inside the files
Each Template is a ‘Factory’ providing the structure to all of its exported graphics.
When the template is used to create a new design you can save the relevant details into a new layer if it’s likely you’ll need it again soon.
Vectors
To keep templates flexible, convert elements into vectors where possible so we can quickly manipulate size and colours to fit the design around them.
This allows our templates to be quickly re-used by changing colours, sizes, border styles, texture colours etc.
Export for Online
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JPEG format
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Event/Group/Page headers must be below 100KB
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Mode 8 bit color channel. (not 16 or more)
Export for Offline
- All graphics exported from minimum 250 DPI to 400 DPI
👨🎨 Colours and Branding Guide
Words:
Bold, Warm, Alternative, Bohemian, Urban, Genuine
Colours:
No black. No primary colours.
Bright and vibrant colours. Preferably: #ffb106ff, #ff0066ff,
Logo and all texts always solid white.
Logo and texts always over a solid, low contrast, or faded photographic background.
No ‘flat’ gradients. Textured gradients carefully chosen.
No glowing effects, chrome, shine, plastic etc.
Short-Form Text
We use clear, clean, fonts. They have low-key connotations of graffiti.
Our fonts are:
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Harabara (Logo only)
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Nanami HM
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BeVietnam Pro
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Source Sans Pro
They are placed over:
..brush strokes that act as the text holder. These brush strokes have zero curvature and are boxy, not flamboyant. [Free Brush Stroke Vectors]
Clean and De-cluttered
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Peoples faces not obstructed by design elements
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Low contrast images work better. No bright faces over dark backgrounds
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Avoid signs in the background
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Avoid busy clothing, such as with printed logos or words
Sizes and Dimensions
Headers & backgrounds fitted according to the SM platform we’re using.
Writing and posting as Mundo Lingo:
→ Full details in Online Representaiton
Photography by Mundo Lingo:
→ Full details in Photographers Guide
