Cultivating Community — Mundo Lingo

Cultivating Community

October 2nd, 2022

We cultivate community in our real world events all the time, but how to do we do it online? Building a thriving community is now considered the holy grail of marketing, good that it’s happens to be out bread and butter!

🗺 Orientation

Local Groups 💬 cultivate community (Members talk a lot)

Global Pages 📡 broadcast updates (Members talk less)

🗺 Online Tools

Facebook: Groups are excellent for community conversation

Telegram: Groups are excellent for community realtime-chat.

Meetup: Moderatly good

Instagram: Great at updates, not to build community.

TikTok: Great at updates, not to build community.

TURBO CHARGE YOUR REAL COMMUNITY

Engage people directly as individuals - Not the entire group
Engage these individuals with personal questions
Give everyone questions, learn to speak in questions.
Never talk about Mundo Lingo
Always talk about your participants
Tell stories about your participant’s journeys
Give event details only when asked
Post NEW event details only when essential, but go back to delete it after a few days.

👤 Facebook

See Online Community: Facebook for some specifics

🗓 Meetup

See Online Community: Meetup for some specifics

🌱 Cultivate Conversation

Strategies for Meetup, Facebook and Telegram 👇

Info bombs 💣

Ask questions, share resources.

2 or 3 days before the date, ask a question on the event wall

Seek out Shyness

“Is anyone is coming alone?” · People are often open about being alone or shy. Check out this superstar response 👇

… even better “..come find me, I’m Olivia”. These people now have a friend to look for at Mundo Lingo 👇

⛔️ Forget about languages

Zoom out, languages are an excuse, in reality people want a real-life social network. Talk real stuff 👇

🔁 Get Feedback

Ask what we’re doing right and what’s going wrong. As you see, this post fired up with around 50 opinions. This feedback is useful, and it makes people feel included. Make sure Managers and team sees the response