We cultivate community in our real world events all the time, but how to do we do it online? Building a thriving community is now considered the holy grail of marketing, good that this is our bread and butter!
Community vs Marketing
8 Rules of Real Community
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Address people directly as individuals - Not the entire group
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Engage with personal questions
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Give everyone a reason to answer; learn to speak in questions.
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Never talk about Mundo Lingo
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Always talk about your participants
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Tell stories about your participant’s journeys
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Share event info only when asked
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Post NEW event details only when necessary - delete it after a few days.
👤 Deep Dives
See Online Community: Facebook and Online Community: Meetup for some specifics.
Gold Mines 🥇
Is the best question you can think of “What’s your favourite language?” - okay, don’t hurt yourself. Let’s get inspired by the pros:
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Top Performing posts of World Of Statistics
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Join Digital Nomads Around the World (first) then check out Danish Soomro’s posts
🏕 Build a Campfire
Communities - like campfires - are tempremental to start. If you ever tried, you know that it’s DIFFICULT. You might get some sparks and think the job’s done, but 5 minutes later it’s cold again. It can take many attempts. But, once it gets going, the flames climb high, and it spreads like, well… wildfire🔥.
The only thing that can kill it is downpour of spam💧
Campfire Fuel vs Killers 💧
Campfire Baiting 🏕
Campfire Baiting (Coined by Mundo Lingo 2025 🏆) means to post a short question, often accompanied by a textless image, designed to pull people from the cold into the warmth of the coversation.
Some examples (Join the RIO to see them): one, two, three, four
Campfire Baiting Frameworks
We’re giving 2 examples for each framework, but better to think of your own. Not all questions require an image, feel free to go text-only!
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Image A traveller sits alone in an empty bar Caption “How do you know when a city isn’t for you?”
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Image A traveller walks through the city Caption “What’s the first thing you do when you arrive in a new city?”
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Image: A blank map with Libya highlighted Caption “Tell us which country this is without telling us which country this is.”
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Image: A picture of a durian Caption “If you know, you know.”
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Image: Brazilian flag Caption*:* “Have you ever experienced racism while living in Brazil?”
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Image: Three friends arguing over pizza Caption: “Which country actually makes the best pizza?”
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Image: Elderly Participant + flags Caption “Meet Mrs. Garcia: 82 years young, attends every Thursday” - continue with biographical story
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Image: family wearing + flags Caption: “Tim and Sarah speak 4 languages aleady at the age of 13 and 15. We asked them why they think it’s important to learn young and they said:” - continue with biographical story
Cross Polinate 🐝
Questions to help people find each other + other parts of the Mundo Lingo community.
Multiposting
- Ask the same question in various cities for maximum engagement
Engagement by local Ambassadors
Ask “Is anyone coming alone?” · Look at these people saying they’re shy, and then one Ambassador swoops in 👇
… and then another Ambassador says “..come find me, I’m Olivia”. People now know who to look for 👇
🔁 Get Feedback
Ask what we’re doing right and what’s going wrong. As you see, this post fired up with around 50 opinions. This feedback is useful, and it makes people feel included. Make sure Managers and team sees the response
🔥 Controversy
Don’t be nicey nice and clean cut it’s boring AF 🥱
Memes, controversy, politics → fire it up! 🔥
📊 Polls
🤡 Be cool with fools
We won’t make the world better through self-righteousness. Keep cool, kill with kindness, or even better, ignore and walk away.
