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Amazon to launch NFT marketplace
Amazon is reportedly working on a platform for customers to purchase non-fungible tokens (NFTs) linked to real-world assets. Customers could use a credit card to buy fashion-oriented NFTs tied to products like jeans, which would be delivered to their doorstep like any other Amazon purchase. The move would significantly upgrade Amazon's earlier steps in developing its NFT platform. The launch date still needs to be determined, with one source suggesting it could be as early as April 24, while another two sources suggested it would launch by May at the latest. Amazon declined to comment on the matter.
Playboy MetaMansion in The Sandbox
Playboy has announced a licensing collaboration with The Sandbox to create a Playboy-themed immersive and social gaming experience called "MetaMansion" in The Sandbox metaverse. The experience will feature gaming, social play, programmed events, and ongoing digital collectibles releases that leverage Playboy's vast content library and incorporate Playboy's talent and influencer network. This collaboration builds upon Playboy's innovative work in Web3, which includes their genesis NFT drop called Liquid Summer and their first avatar-based NFT collectibles project, the Playboy Rabbitars. Owners of Rabbitars and The Sandbox LAND owners will have access to special experiences in Playboy's branded experience in The Sandbox.
NFT and anti-money laundering (AML)
The EU is working on legislation that will likely impose anti-money laundering (AML) requirements on NFT platforms and companies that offer NFT-related services. The Markets in the Crypto-Assets (MiCA) framework had excluded NFT platforms, but policymakers are now focusing on them. Although there were indications in September 2022 that NFTs might be covered in upcoming AML legislation, the latest developments seem to confirm that they will be included in the final version. This move comes after the Financial Action Task Force issued a warning last month that NFT marketplaces are an "emerging vulnerability" that requires attention.
TACO BELL Metaverse wedding
Taco Bell recently hosted a unique wedding ceremony for a San Francisco-based couple, Sheel Mohnot and Amruta Godbole, that took place in the metaverse on Feb. 24. The ceremony was legally binding and held in Decentraland, a 3D browser-based platform that enables shared virtual exploration. The couple exchanged private nuptials in a fun and romantic atmosphere that was, in Godbole's words, "more than a little weird," just like their promise always to keep their life exciting and romantic.
Companies seek Web3 trademarks.
Despite a recent downturn in connected markets, multinational corporations continue applying for trademarks related to Web3, crypto, non-fungible tokens (NFTs), and the metaverse. Companies like General Motors, Lacoste, and Walmart have recently filed trademark applications in these areas, with General Motors even filing for two new trademark applications covering its Chevrolet and Cadillac brands. The applications specify the company's interest in downloadable digital media files containing collectible artwork, text, audio, and video that are authenticated as NFTs. The trend of corporations filing for Web3-related trademarks appears to have persisted into February, with January being an even busier month.
Peloton's Web3 fitness community: Swagger Society.
The fitness industry has embraced gamification to motivate customers and gain insights into their behaviour. From fitness trackers to workout apps, gamification has successfully kept gym-goers on track with their goals. Peloton's Robin Arzón believes that Web3 could provide a more effective way of emboldening fitness communities compared to traditional centralized platforms. She recently founded Swagger Society, a Web3 lifestyle membership club that will launch soon. Arzón prefers traditional workouts, but she acknowledges that Web3 technology could improve overall health, and she is open to exploring the possibilities.
Alo Yoga Enters the Metaverse
Despite a recent downturn in related markets, multinational corporations continue applying for trademarks related to Web3, crypto, nonfungible tokens (NFTs), and the metaverse. Companies like General Motors, Lacoste, and Walmart have recently filed trademark applications in these areas. General Motors filed two new trademark applications covering its Chevrolet and Cadillac brands. The applications specify the company's interest in downloadable digital media files authenticated as non-fungible tokens containing collectible artwork, text, audio, and video. The trend of corporations filing for Web3-related trademarks has persisted into February, with January being an even busier month.
Yuga Labs' Bitcoin NFT Collection
Yuga Labs, the parent company of Bored Ape Yacht Club, has concluded its TwelveFold auction for the company's first Bitcoin-based NFT collection. The generative art project awarded NFTs to the top 288 successful bidders out of a total of 3,246, with 12 inscriptions reserved by Yuga Labs for future donations and philanthropic efforts. The auction generated 735.7 BTC, or approximately $16.5 million.
Read more about Ordinals protocol on our Pill 008 and Pill 009.
Gary Vee-backed NFT startup Candy Digital Taps Getty Images for '70s Music and Photos
Candy Digital, an NFT company that made its debut last year with a range of official Major League Baseball collectibles, has teamed up with Getty Images to create a new collection. This time, Candy has sifted through Getty’s extensive photo library to curate a series of photos that focus on influential musicians of the 1970s and the photographers who captured them, featuring legends like Elvis Presley, John Lennon, and James Brown.
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Disclaimer: The information provided in this newsletter is for general informational purposes only and should not be construed as financial, investment, or other professional advice. Any reliance you place on the information provided is strictly at your own risk. The content is not intended to be a substitute for professional advice or judgment and should not be relied upon for that purpose. NFTSYD makes no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability, or availability with respect to the newsletter or the information, products, services, or related graphics contained in the newsletter for any purpose. Any reliance you place on such information is therefore strictly at your own risk. In no event will NFTSYD and its contributors be liable for any loss or damage including without limitation, indirect or consequential loss or damage, or any loss or damage whatsoever arising from loss of data or profits arising out of, or in connection with, the use of this newsletter.