Web3 is transforming how startups, founders and communities build and interact with technology, but the journey is filled with unique challenges and opportunities. In a recent video, Nodle’s CEO Micha Benoliel shares his deep insights on what it takes to succeed in this rapidly evolving space, with a special focus on user experience, community, and token design.

Building startups in web3

Micha highlights that building a startup in Web3 is fundamentally different from traditional tech ventures. Founders must be adaptable and innovative, as the landscape is constantly shifting. Success depends not only on technical development but also on fostering a strong, engaged community that believes in the project’s mission.

The power of community

In the world of Web3, the community is more than just an audience - it’s a core stakeholder. Micha emphasizes that community members often participate in governance and decision-making, especially through token-based voting systems. Transparency and open communication are essential for building trust and long-term loyalty.

Token design and incentives

Tokens are at the heart of most Web3 projects, serving as both incentives and alignment tools for founders, users, and investors. Micha discusses the importance of designing tokenomics that promote sustainable growth and meaningful participation, rather than encouraging short-term speculation.

User Experience: The key to adoption

One of Micha’s central messages is that user experience can make or break a Web3 project1. Complex interfaces and onboarding processes are major barriers to adoption. He advocates for intuitive design and educational resources to help users understand and embrace decentralized applications.