Click’s authenticated photos and videos aka “Deep Reals” will soon be shareable in the growing Lens Web3 social platform and both Lens and Click will expand to ZKsync’s Elastic Chain in the months ahead

Click, a new mobile app to fight misinformation by making it easy to capture and publish authenticated content, powered by the Nodle Network, is partnering with Lens Protocol, an open social platform that allows for content ownership. The partnership will enable a new “Share to Lens” integration that enables Click photos & videos, aka "Deep Reals" with immutable digital proofs of authenticity, to be shared across the Lens decentralized social web. Click’s integration with Lens will be available via the share menu from the Click mobile app on iOS and Android and also the Click website at clickapp.com.

The world is experiencing a flood of misinformation fueled by generative AI. Together with Click, Lens Protocol is setting the stage for verified media to gain more distribution. The partnership will allow verified images captured on Click to be published onto Lens Applications. Click allows anyone to capture verified content and Lens Protocol allows that content to be distributed and shared in a verified way. Together anyone with a smartphone can have a trusted voice that can change the world. Photos and videos shot with Click enable anyone to confirm the content was captured at a specific location and time, via a specific mobile device and camera, and is authentic, not AI-generated or altered.

Clicks shared to Lens will be implemented as Lens Frames, a specification derived from the Open Frames standard. This will allow for social engagement, including likes, reposts and comments, and potentially new use cases as third-party developers come to develop new Frames. Clicks shared on Lens will also enable the content capturer to maintain their ownership as the media is further consumed and shared on Lens. When media is captured on Click, it is signed with a C2PA manifest and a reference is uploaded on-chain. The latest block hash of the blockchain is included in the image metadata as the proof of time. This cryptographic proof is called a Content Credential and allows people to know where an image came from. When an image is viewed on Lens, users can view its metadata on the Click website, seeing what device signed the image and its associated metadata, like time and location.

The Nodle Network and the Lens Protocol are both planning to be part of the Elastic Chain, a network ZK rollups powered by the ZK Stack. This should enable deeper integration once deployed, such as interoperability between user profiles, and more advanced content distribution. Nodle and Lens Protocol are exploring how to more deeply integrate Click signed media to provide a seamless viewing experience.

“This year, with more than 50 countries undergoing elections and over two billion people going to the polls, Click is coming into its own as a timely and relevant way to establish trust in digital content in the generative AI world we live in. Partnering with Lens, we can now help many more see, share and engage with authenticated content – and help deter the spread of misinformation. This is just the beginning of what we can do within the growing web3 social ecosystem,” says Micha Benoliel, the CEO and co-founder of Intergalactic Labs, the lead developer of Nodle.

“We’re excited to partner with Click on this initiative, as a first phase of a broader integration. Content provenance will be crucial in the next wave of social media, ensuring authenticity and trust. Blockchain technology will be vital in combating misinformation and digital manipulation. Knowing the origins and history of content will empower users to make informed decisions and foster a more transparent and reliable online social environment,” says Christina Beltramini, Head of Growth, Avara, the team behind Lens Protocol.

Lens recently announced their migration to ZKsync. Likewise, Nodle’s Click app, recently migrated to ZKsync and the Nodle DePIN will be fully migrated to ZKsync later this summer.

About Click

Click empowers everyone to easily create authentic media content. Click is on a mission to combat misinformation and bring truthful photos and videos to everyone via an immutable digital proof of authenticity. Click makes it easy to confirm it's real and happened at a specific location, time and via a specific mobile device and camera. This is all made possible by ContentSign, Click's proprietary technology which proves the integrity of data from its moment of capture on-chain. Click is the first app to leverage the Nodle Network as an app for social good. Click supports the Coalition for Content Provenance and Authenticity (C2PA) and is a member of the Adobe-led Content Authenticity Initiative (CAI). Download Click on iOS or Android and visit us at clickapp.com. Also, here's a short product overview video.

About Lens Labs

Lens Labs is the team within Avara focused on building the social layer for web3. Lens Protocol launched in 2022, is founded on web3 technologies that preserve user ownership, control and portability. Lens Protocol is a permissionless tech stack for builders and creatives to develop consumer social experiences. It also provides modular primitives that can be integrated into any application to power web3 capabilities. Mint your Lens Profile today at http://Lens.xyz