The world of cryptocurrency has experienced significant cultural shifts in the past five years. As the sector has grown exponentially, so have the marketing strategies and community feelings within the crypto space. The term "legit" has evolved, taboos surrounding money have been dismantled, and the concept of being a holder and pumping a community has gained traction. In this article, we explore these changes and announce NON's decision to adapt our approach to break barriers around the notion of legitimacy and attract more attention from traders and investors.
Cultural Shifts and Marketing Evolution in the Crypto Space
Over the past five years, the crypto space has seen a massive transformation in both its culture and marketing strategies. What began as a niche market for tech enthusiasts and privacy advocates has now become a mainstream phenomenon. This growth has inevitably led to a more diverse and inclusive environment, with a global community of investors, developers, and enthusiasts.
As cryptocurrencies and blockchain technology have become more widely understood, marketing strategies have shifted from purely technical explanations to more accessible and relatable campaigns. Marketers have harnessed the power of social media platforms, influencer partnerships, and meme culture to attract a wider audience and make crypto more accessible to the masses. This shift in marketing has played a crucial role in the widespread adoption of cryptocurrencies and the growth of their communities.
The Evolution of "Legit" and the Erosion of Taboos
The concept of "legitimacy" has changed significantly within the crypto space. Previously, the word "legit" was used to describe projects that had a solid technological foundation and promised long-term value. However, the rapid growth of the crypto market has given rise to various projects that use aggressive marketing tactics, often prioritizing short-term gains over long-term sustainability.
This evolution has also contributed to the erosion of taboos around money and wealth. The crypto community now embraces discussions about profits, trading strategies, and market speculation more openly. This change in attitudes has facilitated the rise of the "holder" culture and the concept of pumping a community to increase the value of a specific cryptocurrency.
NON's New Approach: Breaking Barriers and Shifting Focus
At NON, we have closely observed these cultural shifts and marketing evolutions in the crypto space. As a result, we have decided to change our approach and break the barriers surrounding the traditional conception of being "legit." We believe that by doing so, we can attract more attention from traders and the broader investment community.
Our new strategy will focus on engaging with our community and fostering a sense of belonging among our users. We will continue to develop innovative technology and strive for excellence, but we will also prioritize the creation of a vibrant and supportive ecosystem for traders, speculators and investors. By doing so, we aim to establish NON as a major player in the crypto space and drive long-term value for our users, investors, and partners.
Starting next month, we will consistently expand and engage with our community across new key dimensions:
Tier 1 - NONlabs: Technical and Informational Updates
NONlabs will provide regular news on technology and product developments. Additionally, it will host weekly events featuring insights from our team about our technology and products.
Twitter: https://twitter.com/NONlabsHQ
Youtube: https://www.youtube.com/channel/UCeC1Qr2i-t4x4RGO0MwkIDQ
Linkedin: https://www.linkedin.com/company/nonlabs/
Facebook: https://www.facebook.com/nonlabshq
Instagram: https://www.instagram.com/nonlabshq/
Tier 2 - NONviral: Product Education and Viral Marketing
NONviral will adopt a more educational approach, offering the NONviral podcast with the latest news and community updates. This platform will concentrate on product education and effective viral marketing strategies.
Twitter: https://twitter.com/NONviralHQ
The ADV team will work on viral marketing in YT, Linkedin, FB and Instagram
Tier 3 - NONArmy: Marketing for Traders and Enthusiasts
NONtraders will embrace the edgier side of the crypto pump phenomenon, providing alpha trading strategies, platforms for traders, and fostering connections within the "degen" ecosystem.
Twitter: https://twitter.com/NONarmyHQ
Telegram:
This initiative marks the beginning of our marketing campaign as we learn from and adapt to the ever-evolving crypto space.
The Rebrand of the Rebrand
In the dynamic world of branding, it's often necessary to take a step back, reassess, and recalibrate. Such was the case with our brand, NON. Born out of our culture of being a 'Nation on Ethereum', NON was a moniker that beautifully represented our ethos. It was our way of conveying the idea of an ethereal nation, a community bound not by geographical borders, but by shared values, interests, and blockchain technology.
However, as we grew, we realized an essential factor was missing from our brand identity - easy recognition. This realization led to a re-evaluation and, thus, rebranding of our brand, NON.
In our journey of fostering a virtual nation, we learned that the essence of a community is not just in sharing but also in mutual identification. We learned that while NON perfectly encapsulated our vision of a nationless nation on Ethereum, it didn't serve the full spectrum of our community's needs. We needed an identity that was both reflective of our values and easily recognizable.
But interestingly, the solution to this predicament came from within our community itself. Our members started using the symbol "N🟣N" in their names. It was a spontaneous, organic movement from our community, a unique identifier that was instantly recognizable and resonated deeply with everyone involved. It was an evolution born out of the community's inherent desire for identification and differentiation.
Realizing the potential in this shift, we embraced this spontaneous evolution and decided to incorporate it into our official branding. The circle, or "🟣", symbolizes unity, wholeness, and infinity - the very principles that our community stands for. It's more than just a symbol; it's a testament to our shared belief in a united, holistic, and infinite virtual world.
Therefore, our rebranding journey led us to transition from NON to N🟣N. We redesigned our brand around this idea, and now, the "🟣" is the core of N🟣N. It's a symbol that carries the spirit of our community, creating an easily recognizable and deeply meaningful identity.
In essence, this rebranding is a true reflection of our community's evolution. It is an acknowledgment of the power of communal creativity and the importance of easy recognition. It is a testament to the fact that the core of a brand lies not in its name, but in the community it fosters. As we move forward, we are excited to see how this rebranding will further strengthen our bond as a community and drive us towards our shared vision of a Nation on Ethereum. N🟣N is more than just a name; it's a symbol of our unity, our identity, and our vision for a borderless future.
Welcome to the New N🟣N:
SOON was a bad idea
In the high-stakes world of cryptocurrency, every decision, from technological advancements to branding strategies, has the potential to significantly impact a token's market trajectory. Recently, a token originally named "OS" was humorously rebranded to "SOON" amidst the hype for NON's upcoming release. However, in light of the confusion and potential brand dilution that ensued, the decision to rename "SOON" directly to "NON" was made. Despite the initial fun, the question lingers: Was rebranding to "SOON" a strategic blunder?
Firstly, the name "SOON" projected an inherent ambiguity. A term widely used to denote an indefinite future time, "SOON" can be associated with uncertainty or even procrastination. In the serious business of cryptocurrencies, this ambiguity could potentially deter potential investors, raising concerns about the project's commitment and stability.
Moreover, the humor behind "SOON" could have conveyed a lack of professionalism. While a touch of humor can humanize a brand and make it more relatable, it is a double-edged sword in a space where financial stakes are high. The jovial connotations of "SOON" might have undermined the credibility of the project, causing serious investors to question its legitimacy.
The decision to rename “OS” in "SOON" before the switch to “NON” also had its complications. The abrupt rebranding, aimed at averting confusion for new users and aligning with the new marketing campaign, might have done the opposite. Brand recognition is crucial in the crowded crypto space, and the rapid name changes could have led to brand dilution and confusion, causing the project to lose its distinctiveness.
NONbeta - NON Current token:
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NONnation - NON Final token:
Conclusion
A lot of things are changing for NONholders, in the next article, we’ll explain a shift in our vision that will be fundamental for our application, economics, and stack.
But… You know, for two weeks you didn’t hear so much from us, after setting up new marketing teams, you’ll never have a second without 🟣