BREDA – With the acquisition of GUTS Tickets, CM.com offers its customers access to a smart ticketing system that uses blockchain technology and dynamic QR codes.

“With this blockchain technology, we offer a solution for the biggest challenges in the ticketing market: fraud and excessive profits from resale,” Jeroen van Glabbeek, CEO of CM.com continues: “Unique and dynamic QR codes ensure that tickets are fully traceable and fraud-proof. This allows us to offer fans a safe and fair way to participate in events, while organizers can count on transparent ticket sales.”

The acquisition allows the founders of GUTS to fully focus on their blockchain project OPEN, which offers underlying ticketing technology. By leveraging this technology, CM.com continues to innovate in the field of blockchain, so that customers can also benefit from advanced and reliable ticketing solutions in the future. Founder Maarten Bloemers: “Since the establishment of GUTS Tickets in 2016, we have had one clear goal: to make the ticket sales process fairer and more user-friendly, both for fans and event organizers. Thanks to the acquisition by CM.com, our blockchain technology becomes accessible to a large part of the market, which means we are taking an important step towards realizing our mission.”

Tickets-on-blockchain

Tickets with QR or barcodes are a well-known phenomenon. These unique codes are scanned at the entrance to grant access to an event. However, a PDF ticket can be resold or printed multiple times, which entails risks. Blockchain technology offers a solution for this. Tickets purchased via this technology contain a unique code that is automatically renewed with each transaction. This prevents duplication and fraud. If a ticket is resold, the original code becomes invalid and the ticket returns to regular sales at the fixed price. This system makes predatory trading impossible and guarantees that each ticket is truly unique and secure.

With this acquisition, CM.com strengthens its position in the international ticketing market. “Everything we do is focused on improving events for organizers and visitors. With this technology, we see a huge opportunity to set the standard for transparent and secure ticket sales,” says Jeroen van Glabbeek. “The Netherlands serves as a showcase for our technology, with the ambition to quickly roll out this technology to our customers worldwide.”

About CM.com

CM.com (AMS: CMCOM) offers global communication and payment solutions that enable companies to improve their customer interactions across multiple channels, resulting in a superior customer experience.

About GUTS Tickets

GUTS Tickets’ mission is to put an end to the unfair practices that occur within the world of commercial-scale ticketing. Every ticket is fair, transparent and traceable because it is on the OPEN Ticketing Ecosystem blockchain.

More information and contact

For more information about CM.com and the acquisition of GUTS Tickets, please contact Manouk van der Vorm, press@cm.com, +31 6 5124 6159