Kaiju Kingz has been making waves in the NFT space since its inception. With its commitment to creativity, innovation, and pushing boundaries, the project has attracted a loyal community and numerous high-profile collaborations.

In this article, we will delve into Kaiju Kingz and what sets them apart from the rest. We'll explore the essence of Kaiju Kingz, how it distinguishes itself from the competition, and the fundamental aspects that make it a standout player in the fiercely competitive NFT market.

Article Outline

• What is Kaiju Kingz?

• A Community of Builders

• The Key Verticals of Kaiju Kingz & Upcoming Updates

• Project Runway Analysis

• Closing Remarks

What is Kaiju Kingz?

Kaiju Kingz isn't your average NFT project. Launched in October 2021 by Augminted Labs at a mint price of 0.06 ETH, this project has since set a new bar for future collections and communities in the NFT space. Kaiju Kingz is a community of builders who take pride in having paved the way for creators, founders, artists, and builders in the industry.

Today, Kaiju Kingz continues to be one of the most respected communities in the Web3 landscape. The project boasts of strong collaborations, a mainstream game in development, and customizable PFPs. With all these features, Kaiju Kingz is a project that's worth keeping an eye on in the NFT space.

What is Augmented Labs?

Augminted Labs is the parent company of Kaiju Kingz and the entire Kaijuverse. This startup aims to create a sustainable workplace for professionals, talents, and creatives in the Web3 industry, with a focus on game worlds and the metaverse.

The company's founder, Nathan Flickinger (@ohDotss), was motivated to establish a company that values employee sustainability after experiencing dissatisfaction with middle management in corporate work. His fascination with cryptocurrencies and NFTs eventually led to the creation of Augminted Labs, where he met Phillip Prescott (@FutureBoy3LLL) and Robert Qiu (@YungGatzby), who became founding members of the company. Phillip serves as the creative director, while Robert is the game design innovator.

What Are The Different Collections in the Kaiju Kingz Ecosystem?

1/ Kaiju Kingz (Genesis & Babies)

Kaiju Kingz is the inaugural collection in the Kaijuverse, comprising over 9,999 NFTs, including 3,333 Genesis Kaijus and 6,666 accompanying babies. The collection has a total volume of 33,287 ETH, which is approximately $61.5 million USD at the time of writing. Currently, Genesis Kaiju Kingz have a floor price of 0.43 ETH (~$800 USD), while Baby Kaijus have a floor price of 0.125 ETH (~$230 USD).

If unstaked, Genesis Kaijus can generate 5 $RWASTE per day, whereas if staked, they can generate 15 $SCALES per day. On the other hand, Baby Kaijus can generate 5 $SCALES per day when staked.

$RWASTE and $SCALES are the primary currencies in the Kaijuverse, which can be used to purchase traits, merchandise, enter raffles, and more. These currencies add value to the KaijuKingz project, making it more engaging and rewarding for users.

2/ Kaiju Mutants

Kaiju Mutants is a collection of 3,762 NFTs launched in February 2022. Mutant Kaijus generate 2 $SCALES per day passively and can create Mutant DNA for the cost of 600 $SCALES.

The collection has seen a total trading volume of 2,415 ETH, which is equivalent to approximately $4.4 million USD. At present, the collection is priced at 0.0495 ETH, or roughly $90 USD.

3/ Augminted Labs Scientists

The Augminted Labs Scientist collection was one of the first "freemium" or choose-your-own-price mints. The goal was to onboard as many new users as possible into the Kaijuverse ecosystem and the Web3 space, resulting in over 50,000 scientists minted.

Each scientist was fully customizable, with trillions of potential combinations and collaborator holder-only traits, featuring over 30 partnered collections. After finishing the mint, all scientists were presented with a minigame to solidify their journey into the ecosystem.

Scientists play a critical role in generating necessary risk in the DNA extraction process and expanding the Kaiju Kingz ecosystem, where they can steal $SCALES, Mutant DNA, and Baby Kaijus.

Scientists are also required to gain alpha access and rewards for the upcoming KaijuGame, Monster x Monster, which utilizes Mutant DNA in its game mechanics.

Today, the collection has seen a total of 177 ETH in volume (~$325K USD) with a floor price of 0.002 ETH (~$3.5 USD).

4/ Kaiju Failed Experiments & Kaiju Kingz Turnables

The Kaiju Failed Experiments collection was the original genesis Kaiju Kingz collection. Due to an error in the smart contract, the team needed to fix it and redeploy a new contract, airdropping the new tokens to previous buyers. However, instead of disregarding the "failed" collection, the team put it to good use by allowing its holders to migrate them to reveal a new Mutant Kaiju.

The collection still has a total of 238 NFTs that can be transformed into Mutant Kaijus with 1 legendary Mutant and 2 Tailed Beasts yet to be revealed.

It has had a total trading volume of 1,388 ETH, which is equivalent to approximately $2.5 million USD. Currently, the collection has a floor price of 0.1 ETH, or approximately $185 USD.

The Kaiju Failed Experiments collection is a testament to the team's commitment to providing value to their users, even in the face of technical difficulties. The collection offers users a unique opportunity to transform their "failed" NFTs into something new and exciting.

Kaiju Kingz Turnables is a collection of 3,333 Genesis Kaiju Kingz on a turntable. The entire collection was a Christmas gift airdropped to all Genesis Kaiju Kingz holders in December 2021.

The Kaiju Kingz team's gesture of gifting Turnables to their existing community of NFT holders is a testament to their commitment to providing value and rewarding their users. With this collection, users now have a unique opportunity to own a piece of Kaiju Kingz history and showcase their NFTs in a dynamic and engaging way.

The collection today stands at a floor price of 30 MATIC (~$28 USD) with a total volume of 3 ETH (~$5.5K USD).

5/ Kaiju Test Samples, Kaiju Mysterious Object & Kaiju Extracted DNA

Kaiju Test Samples was another collection that was airdropped to all holders, granting a certain number of $SCALES and a Kaiju Mysterious Object when burned.

The collection has had a total trading volume of 119 ETH, which is equivalent to approximately $220K USD. Currently, the collection is priced at 0.0187 ETH, or approximately $35 USD.

Kaiju Mysterious Object is a collection that is created as a byproduct of burning a Kaiju Test Sample. The utility of these mysterious objects has yet to be revealed, but there is speculation that they will come in handy in one of the games currently in development.

The collection has had a total trading volume of 17 ETH (~$31K USD) in volume and currently sits at a floor price of 0.0054 ETH (~$10 USD).

Kaiju Extracted DNA is a collection that is created by extracting DNA from a Kaiju Mutant and burning 600 $SCALES. The use case for Extracted DNA remains undisclosed, adding to its mystery and allure within the NFT community.

The collection has had a total trading volume of 20 ETH ($37K USD) and the collection is currently priced at 0.01 ETH ($18 USD).

6/ Kaiju Augmints

Kaiju Augmints are customizable traits that allow holders to change the look and metadata of their Kaijus, which can be toggled on and off. These Augmints are available for Genesis, Baby, and Mutant Kaijus, with new drops coming in on a bi-weekly basis.

Augmints have their own rarity and count and can only be won through Auction bids using $RWASTE and $SCALES on KaijuMart or by purchasing limited Augmint Packs for a set price. The top X highest bidders win the Augmint, and auctions typically have a base time limit of 3 days. After winning an Augmint, the holder can burn it onto any applicable Kaiju and toggle it on and off.

Each season of Augmints is tied to different themes, with the first season featuring a hip hop and rap culture theme, season two having a winter theme, and season three (the latest season) featuring a springtime theme.

With each new season, users have the opportunity to customize their Kaijus in new and exciting ways. The Augmints' rarity and the exclusive method of obtaining them through auctions or limited packs make them highly sought after within the NFT community.

The collection currently has over 15 ETH (~$27K USD) in trading volume with the lowest trait price sitting around 0.04 ETH (~$75 USD).

7/ VoiceOfTheSyndicate & EyeOfTheSyndicate

VoiceOfTheSyndicate and EyeOfTheSyndicate were two free drops that were received by solving a puzzle, with their utility yet to be revealed.

VoiceOfTheSyndicate has had a total trading volume of 14 ETH (~$25K USD), and its floor price is currently set at 0.5 ETH (~$925 USD). EyeOfTheSyndicate, on the other hand, has had a total trading volume of 185 ETH (~$340K USD) in trading volume. However, none of the NFTs in this collection are currently listed for sale.

A Community of Builders

Kaiju Kingz is often referred to as a "community of builders." From the very beginning, the project was an outlet for Nathan and Phillip to grow a community focused on positivity, Web3 education, fostering creative talents, and having fun while vibing with like-minded people. The founding team never expected the project to blow up as fast as it did.

Despite its rapid success, Kaiju Kingz has remained true to its core mission, expanding its previous roadmap upon mint out. The team has established a Web3 Artist and Creator Scholarship Program and set up a platform for artists and creators to share their work within the Kaijuverse community. Through these initiatives, Kaiju Kingz is fostering a culture of inclusivity, creativity, and education within the NFT and Web3 industries.

The community-driven approach of Kaiju Kingz has made it a standout project in the NFT space. By prioritizing positivity, education, and collaboration, Kaiju Kingz is not only contributing to the growth of the NFT ecosystem but also supporting the development of future creators and innovators in the Web3 industry.

“KaijuKingz was always more than just a PFP project.” - Kaiju Kingz Founder, Nathan, in KaijuKingz P2E Ecosystem

“Do Dope Shit” Ethos

The Kaiju Kingz community lives by one ethos that is constantly echoed by Nathan and the team: "do dope shit." From the project's inception, this ethos has been at the forefront of the team's vision, and they have stayed true to it time and time again.

This mindset has been the driving force behind Kaiju Kingz's success. The team's commitment to creativity and pushing the limits is evident in every aspect of the project, from the release of the KaijuMart, a digital storefront that allows community members to purchase raffle spots, high-quality KAIJU apparel, or Augmint Traits and Packs, to the ongoing development of new games and digital worlds.

Strong Collaborations

Kaiju Kingz has been a stronghold for attracting strong collaborations in the NFT space since its inception. The project has established itself as a leading player in the industry, and this is reflected in the numerous high-profile collaborations it has forged.

One of the project's notable achievements was being selected as one of the few collections to premiere on the Coinbase NFT marketplace. Kaiju Kingz has also collaborated with various gaming NFT projects, including its latest event with the Beacon, where players had to defeat a Mecha Kaiju final boss as a limited-time event with rewards to be won.

Moreover, Kaiju Kingz has played a significant role in shaping the wider NFT culture and influencing major projects such as Memeland, which incorporated one of its rarest traits, the "Kaiju" trait. The project's impact extends beyond the NFT and Web3 industries, as it continues to inspire and collaborate with creators, artists, and innovators from various fields.

Through its collaborations and partnerships, Kaiju Kingz has established itself as a leading force in the NFT and Web3 industries. The project's commitment to creativity and pushing boundaries has enabled it to influence and shape the wider culture, driving the industry forward and inspiring others to follow in its footsteps.

Diamond Handed Community

Nathan and the Kaiju Kingz team have devoted a significant amount of time to servicing their long-term holders and core community. One of their primary objectives has been to reward their most active and loyal followers continually.

Their efforts have yielded results, as the project boasts one of the highest retention rates in the market. According to data on Dune Analytics, nearly 40% of minters still retain their NFTs over a year after the project's launch. This impressive retention rate is a testament to the project's commitment to its community and its dedication to fostering a culture of inclusivity, innovation, and creativity within the NFT space.

The retention of Kaiju Kingz NFTs is not only high among minters but also among buyers on secondary markets. According to data on Dune Analytics, 82.3% of buyers have held their NFTs for over 90 days, representing one of the highest retention rates in the NFT space.

The Key Verticals of Kaiju Kingz & Upcoming Updates

Kaiju Kingz recently underwent a hard reset of communication from the team in December, reigniting innovation, direction, and community sentiment.

While the release of Augmints has been a key focus for Kaiju Kingz, the project is gearing up for a new direction in the coming months. This includes the long-awaited release of the project's Lore and the Origins of Stod, the main antagonist of the Kaiju ecosystem. Additionally, the community can expect to learn what happened to the BAYC scientist dots, adding new depth and intrigue to the Kaiju Kingz universe.

1/ Community

Kaiju Kingz has always prioritized community involvement and giving back to its members. As a "community of builders," the project has engaged its community in numerous challenges and lore writing competitions, such as those for the Eye of the Syndicate and the Origins of STOD. This approach has helped to foster a strong sense of community and engagement, and has given community members a greater sense of ownership over the project's development.

In addition, Kaiju Kingz has been committed to supporting creators within its community through initiatives such as the Web3 Artist and Creator Scholarship Program. This program aims to empower and support emerging artists and creators by providing them with the resources and opportunities they need to thrive in the Web3 space.

Additionally, Kaiju Kingz has also announced their $1 million contribution to freeCodeCamp to build an open-source Web3 curriculum, which will further support the development of Web3 and its related technologies. Some of this material has already been released, including a 30-hour video tutorial by Patrick Collins.

Lastly, Kaiju Kingz have also expanded their charitable ventures through collaboration with the YouTuber Ryan Trahan, who has been documenting himself traveling across the country with a single penny while raising money to feed children and families in America. Kaiju Kingz donated $100,000, the equivalent of 1,000,000 meals, to contribute towards that fight. The project is committed to using its position to support just causes and growth throughout the space.

2/ Art - Customizable PFPs

Kaiju Kingz has been further strengthening its community involvement by incorporating its members in the creation of some of the Augmint traits through the Trait Creator Competition. This initiative has given community members the ability to submit their own creative traits to be added to the current Augmint season. The competition saw a lot of participation from artists not only within the Kaiju Kingz community, but also from other communities.

Augmints Season 4

Although the details of Augmints Season 4 release date are yet to be revealed, it has already generated a lot of excitement within the community and beyond. The Augmints have been generally well received, and many are eagerly anticipating the upcoming season.

3/ Lore

Kaiju Kingz has been actively developing its Lore vertical, as evidenced by its recent lore writing competition for Eye of the Syndicate and the Origins of STOD. The competition allowed community members to contribute their own ideas and creativity towards the development of the Kaiju Kingz universe.

Origins of STOD

KaijuKingz is taking their Lore vertical to the next level with the upcoming omnichain comic that will tell the origin story of STOD, the mastermind behind Augminted Labs. The comic will be interactive, allowing readers to choose their own path and participate in the storytelling process. Through this innovative approach, the community will not only learn about omnichain, but also about the lore surrounding Kaiju Kingz and General STOD's master plans.

The comic will also explore other blockchain ecosystems and feature the Bored Ape #5440 IP, existing across multiple chains. This ambitious project aims to introduce the community to omnichain in a fun and engaging way before the release of Rooftop Rampage mobile. The team will be posting more about the project on Twitter and will have activations with partners to bring more attention to the story within their universe.

Going Omnichain

Kaiju Kingz is preparing for their v2 collection, which will be expanding to omnichain. The project will continue to focus on incredible pixel art, innovative experiences, and creative use of Web3 technology.

“While Ethereum will always be the home of Kaiju Kingz, expanding to omnichain will only serve to broaden our reach. The details of what chains we will support, how the gamification will work, and the integration of our existing collections will be shared in upcoming development logs.” - Kaiju Kingz Founder, Nathan, in KaijuKingz — Community Update #4

To prepare for the expansion to omnichain, the team plans to release more information on game mechanics, monster art, and the new partnered chains in the coming months. They also plan to run community events to teach people about omnichain technology and how it will be utilized in the project's v2 collection. Overall, the expansion to omnichain represents an exciting new chapter for Kaiju Kingz, and the team is eager to share more details with their community as they become available.

4/ Fashion

Kaiju Kingz has also expanded into a fashion-forward collection of KAIJU apparel called “the KAIJU We Stay Focused” drop. The collection has been well-received by community members, with many praising the high-quality of the apparel.

Furthermore, the project has recently airdropped Rain Jackets and Chore Jackets Augmints to holders who purchased the physical pieces on their digital storefront. To participate in the airdrop, community members simply need to add their email to KMART. This unique approach demonstrates Kaiju Kingz's innovative use of Web3 technology, further cementing their position as a leader in the space.

5/ Metaverse - Digital World

Kaiju Kingz has shared their vision for an interactive world to gamify the Kaiju Kingz ecosystem and present new opportunities for experiences through Saroshima City.

This immersive world will be built on Web3 technology and will feature various mini-games, adventures, and other experiences that will allow community members to earn rewards and engage with the Kaiju Kingz universe in new and exciting ways.

Sorashima City

Kaiju Kingz has announced their plans for Saroshima City, an interactive world designed to gamify the Kaiju Kingz ecosystem and offer new experiences for community members. Saroshima City will serve as an area for Kaiju Kingz to hang out outside of Discord, providing a flexible platform for gamification.

Some of the planned features include:

• Live bidding in-game for Augmints;

• Mini-games and other activities;

• New collectibles;

• A place to invite other collections for games.

The team believes that Sorashima City will provide community members with a fun and interactive way to interact with their assets and the Kaiju ecosystem. The team will be working on more specific content for Soroshima and providing a larger update on all upcoming developments.

6/ Gaming

Kaiju Kingz's gaming vertical has always been an essential part of their ecosystem, and in February 2022, they released Rooftop Rampage, an endless runner game.

In this game, players must avoid obstacles and fire at enemies while collecting rewards. To coincide with the launch of Mutant Kaijus, limited-time events were held where top scorers could win Baby Kaijus, Mutant Kaijus, and other rewards.

Rooftop Rampage has been well received by the community, with many praising its addictive gameplay and unique features. The team is continuously working to improve the game and add new features to keep players engaged and entertained.

Rooftop Rampage Mobile Version

The highly anticipated Rooftop Rampage Mobile has been in development for over ten months, and the team is in the home stretch before its release. Although the game is mostly ready and was initially slated for a Q1 release, the team is waiting for a more opportune time to release it.

The game will feature purchasable items for $RWASTE that can be used in-game, and players can unlock new Kaiju Augmints by playing.

A high score ladder with rewards such as Kaijus, trophies, and other prizes, along with a fresh story exploring the history of Kaiju Kingz, STOD, and The Syndicate, is also in the works.

RR Mobile will incorporate cutting-edge Web3 technology to make gameplay seamless, and the game's art is sure to impress.

The gameplay will be a hybrid between an infinite runner and MegaMan/cup head, featuring unlockable classes, partnered projects, companions, and more.

The game will also have a purchasable battle pass and a way to remove ads.

The team continues to release development blogs biweekly where they provide more detail on the game mechanics, art, and gameplay. The game is expected to be enjoyable for everyone, not just Kaiju owners.

Monster x Monster

Whilst much of the attention has been directed towards the development of Rooftop Rampage, not much information has been revealed about Kaiju Kingz's upcoming game, Monster x Monster, which will utilize Mutant DNA in its game mechanics.

It has been hinted that scientists will play a crucial role in the game, and it is said to be inspired by Pokemon.

The team has also indicated that the game will incorporate elements of Saroshima City, which will likely create a cohesive and immersive experience for players.

Project Runway Analysis

To truly understand the scale of the brand that Kaiju Kingz has built, it's essential to examine the resources at the team's disposal. Despite the volatile nature of cryptocurrencies, the team has managed to create an impressive twelve collections in a relatively short amount of time, raising an estimated $7.3 million USD in funds over the past year.

While the team could have exchanged a significant portion of their ETH, $RWASTE, and $SCALES funds for stable currencies to preserve their runway, it's assumed that all funds were retained in their original currencies, with most royalties in ETH and mints in ETH, $RWASTE, and $SCALES currencies. These funds were then converted at the spot rate to provide a ballpark estimate of their runway.

Closing Remarks

TL;DR

Here are the summarized points made throughout this article:

• Kaiju Kingz is an innovative NFT project that has attracted a loyal community due to its commitment to originality and creativity. The project has several collections, each with unique features. The Kaijuverse has also created its own currency, $RWASTE and $SCALES, which add value and reward users. With strong collaborations, a mainstream game in development, and customizable PFPs, Kaiju Kingz has set a new standard for future NFT collections and communities.

• With its focus on creativity, collaboration, and education, the project has attracted a loyal community and numerous high-profile collaborations. The project is known for its "do dope shit" ethos and commitment to rewarding its most active and loyal followers continually. Its retention rate is one of the highest in the market, with nearly 40% of minters retaining their NFTs over a year after the launch. The project's impact extends beyond the NFT and Web3 industries, inspiring and collaborating with creators, artists, and innovators from various fields.

• Kaiju Kingz has remained true to its core mission of fostering creativity and education within the NFT and Web3 industries. The project has established a Web3 Artist and Creator Scholarship Program, collaborated with high-profile projects, and expanded its charitable ventures. Kaiju Kingz is preparing for its v2 collection, which will be expanding to omnichain, and has plans for an interactive world and upcoming games. The team's commitment to innovation and pushing boundaries has driven their success, and their approach has fostered a strong sense of community and engagement within the project.

• Kaiju Kingz has raised a conservative estimate of around $7.3 million USD in funds over the past year through twelve collections, according to an analysis of their estimated capital raised.

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