The carbon financing chain is broken. While the general consensus among companies is in favor of reducing their carbon footprint, executing green initiatives tends to be capital intensive and often does not yield immediate returns. Bond issuance appears to be an appropriate financing mechanism on the surface, but the process is notoriously expensive. The result is that companies that choose to issue bonds are much more likely to do so for endeavors that will drive more immediate revenue. Lately, the concept of “green bonds,” or bonds with proceeds specifically earmarked for sustainability purposes, has gained traction, but it faces logistical challenges in staying transparent with where the money actually goes.