The power of web3 lies in it’s ability to return substantial value to both user and creator - be it intellectual, social, or financial. In the fitness space, we’ve seen the rise of move-to-earn protocols, whereby developers are able to pay users to exercise. These protocols operate via the use of an NFT-gated fitness application. Through NFT access, users may perform certain activities and be rewarded in the project’s native token. Users can then choose to cash out, or utilize those tokens for other project-dependent utility.

The monetization of exercise through a gamified platform is a fascinating concept, and an innovative step forward in using blockchain and web3 technology to promote healthy lifestyle.

However, it’s hard to see past the fundamental flaws associated with these tokenomic models. Most projects have enough trouble maintaining a liquid market for their NFTs, let alone providing liquidity for secondary and tertiary tokens. Reckless inflation, lack of demand, and limited liquidity create enormous sell pressure for these “reward” tokens. Without convincing utility and deflationary measures, token price is destined for zero.

This is not FUD - it’s basic tokenomics.

The norm of financial incentivization has formed a narrative that “the web3 solution to fitness is paying people to exercise”.

This narrative is broken.

Incentivizing fitness isn’t that simple. Not only is this model unsustainable for web3 companies, it introduces an even greater financial barrier to entry while exposing users to significant financial risk. Most importantly, it ignores what it means to effectively promote healthy lifestyle and create sustainable change.

Financial incentive does not dissolve the various physical, social, and psychological barriers to adopting a fitness routine or developing healthier lifestyle habits.

It does not give people the tools and guidance they need to select the most effective and efficient path to achieving their goals.

Web3 is about empowering users and builders alike.

Paying users to exercise is not empowerment.

Empowerment means giving people the resources and education they need to be autonomous over their own process, and take control of their health.

While the power of tokenization in the fitness space is vastly unrealized, one thing remains certain:

humans are not tokens.

We are complex organisms with complex problems, and while complex problems can have simple solutions - simple does not imply easy.

So.. what IS the solution?

We are p3rform.

p3rform is a web3 integrated health and fitness platform providing exercise resources, coaching, and education.

Our goal is simple - to provide users with high quality resources and guidance to help them achieve their fitness goals. Through the careful integration of blockchain technology, exercise science, and gamification, we can empower to take more ownership over their fitness and health - not just incentivize them.

We strive to build and educate a community of other growth-minded individuals looking to optimize their process and maximize their results. Our community will have access to various exercise resources and tools to help them train smarter, while simultaneously building autonomy and confidence. Additionally, we offer professional individualized training programs, diet plans, and online coaching as a service - for those who want to take their training to the next level.

At p3rform, we believe in the future of web3 technology and harnessing it’s benefits to give back to our users. Similarly, we understand the current shortcomings of web3 and the potential downside of excessive and unnecessary implementation in it’s current form. While we will initially operate as a web2 company, gradual integration of blockchain technology will allow us to innovate our platform in a way that’s actually meaningful to users, and allows us to perpetually return value to those invested.

We believe in building real solutions - not alternatives.

Solutions that will facilitate the growth and impact of our product, service, and social platform within the fitness space.

This impact starts with our Genesis NFT.

In minting our genesis access pass, investors will receive lifelong access to anything and everything we create. In building out an NFT project as part of our business and brand, it is our absolute priority to provide immediate value to investors following mint.

This pass grants users access to a massive and ever growing database of exercise programs, resources, and products; open lines of communication and private calls with industry professionals, access to online and irl events, and significant discounts on services. All resources will be backed by science and built by leading professionals in the fitness industry.

Most importantly, our genesis holders will become pioneers of our core product:

A blockchain integrated training application, online marketplace & social platform.

Our intention - become the web3 hub for both fitness enthusiasts and exercise professionals. A community where people of any level can feel welcome, an application that allows users to take control of their process, and a marketplace for lifters and coaches to monetize their work.

This will be an all-in-one application that empowers both client and coach.

Fitness enthusiasts receive an endless database of resources and professional support to build better lifestyle habits and maximize their training. Coaches gain access to our online training marketplace - an opportunity to monetize their own products and services, and onboard their business into web3.

Creating a value proposition for both sides of the market will allow us to have more positive reach, and a greater impact as a brand within the fitness industry.

We are not here to build “another training app”.

p3rform as a product, service, and brand, is intended to simultaneously disrupt web2 fitness while recreating the web3 fitness landscape.

Help us change the world.

*Product is still in development. Connect with us on social media to learn more.