TL;DR;

Yes, I liked it very much!

Yes, I recommend it to all founders of startups, especially those who target developers.

It will help you build numerous TODO lists. They constitute a good action plan for your startup to succeed.

So, it is very practical.

But I found it useful to other types of startups too.

Moreover, when I read such books I pick up lessons to apply to both my personal and professional life, because I like to read and abstract. And I like to generalize and find applications of what I read to other aspects of life too.

And this book had a lot of lessons for me to learn.

Also, it had a different perspective on things, perspective that I didn’t expect one could have.

No Spoiler: I will not reveal the secrets of the book. It’s not fair to the book author.

Affiliate link: This is where you can buy the book from.

Some Thinks You Will Find In the Book

About what Entrepreneurship and Startup is.

How developers are different. This means they have to be approached and treated differently, in a special way. The author is explaining in low-level details and with an action plan on how to do it. It tells you which is the wrong and which is the correct approach.

Be the trusted authority, the subject-matter expert. And show that you are.

What is a TAB, Technical Advisory Board and how it can help you focus the right problem searching for the right solution. The book will teach you how to set up a TAB. From recruiting to management.

Very nice chapters on how to build a story and how a story is boring without a villain. Book comes with a lot of example on good and bad stories.

The importance of evidence. Book is suggesting what kind of evidence you should build upon. What to avoid and what to pursue.

What should be your focus when you approach devs. Is it the problem, the solution, their pain?

Mistake, mistakes and mistakes. Books comes with lots of acts and actions you need to avoid. They are mistakes. But they are common.

And when the story is ready, then you have to build your presence. A lot of advises on how you should do it effectively and in way that will build trust. And it’s not only the Web site presence.

What about content creation? Should you write blog posts? Should you write books?

Take advantage of your users and customers. In a good way of course. Book will tell you how. What about the old-school social proof?

Book gives useful advises on how you should package your product. How to price it? When to price it?

Build feedback loop.

The importance of a well-designed (in terms of information and easy of read) Web Site. It deserves its own chapter. Book has it.

Developers need to adopt your product. But this deserves a pipeline.

Do you need a Marketing Team? Book will tell you how to set this up and when. Who to hire and in what order.

Special advises come from the book for those startups what are looking for funding.

gm!

I am Panos M., humble, backend software reader and writer at Talent Protocol.