Introducing Ally

Ally, a cross-chain aggregator, is the culmination of two years of dedication. Its creators envisioned a tool to help users trade and transfer tokens across DeFi chains and protocols efficiently. Initially, it gained traction and even ranked second in its category. However, aggregator usage in DeFi declined as users sought to save on gas fees by directly using DEXs and bridges.

Facing the challenge of sustainability and user-friendliness, the team introduced Ally, centered around three key pillars:

1. Enhancing User Experience: Ally aims to provide a superior, fee-free token exchange service, setting a new industry standard.

2. Monetization Without Fees: Sustainable revenue sources were identified, benefiting users by not imposing charges.

3. Unifying with the Ally Token: Ally introduces a native utility token backed by a real revenue stream, uniting the ecosystem and driving its growth.

Ally's mission is to reshape DeFi, prioritizing user interests while ensuring a thriving and sustainable ecosystem. Stay tuned for exciting updates as Ally embarks on this transformative journey.

Ally Network's Roadmap

Ally Network has charted a comprehensive roadmap for its development, which will unfold through several key phases:

Q4 2023 - Beta Season 1

During this initial season, users will be required to mint zkSync Beta Passes to participate. They will have the opportunity to accumulate Ally Points by engaging in activities that contribute to the growth of the Ally ecosystem, such as viewing advertisements. These points will hold future value, exchangeable for Ally tokens.

During this period, the Ally Network team aims to achieve several critical milestones:

• Publishing Swap and Bridge Functionality: The team is putting the finishing touches on the swap and bridge functionality to provide users with a seamless experience.

• Addressing Legal Matters: Legal aspects related to token issuance will be thoroughly addressed to ensure compliance and security.

• Sharing Add-ons Architecture: The architecture for developing Add-ons will be shared, fostering ecosystem growth.

• Developing MarketingDAO and DeveloperDAO: The team will actively work on developing and auditing MarketingDAO and DeveloperDAO to facilitate decentralized decision-making.

Q1 2024 - Beta Season 2

In Beta Season 2, users will have the opportunity to claim their earned points as ERC20 non-transferable tokens, simplifying the staking process and enabling participation in DAO voting. Key objectives include:

• Beta Version of DAO: The introduction of a beta version of the DAO on zkSync Era, incorporating Marketing and Developer sub-DAOs, will be a significant step forward. Testing of the voting mechanism will also commence.

• Points Distribution: Points will be distributed via the DAO for Add-on development, incentivizing ecosystem growth.

• Points Staking: The launch of points staking will provide additional utility for Ally Points.

• Exploring Funding and Exchange Listings: Potential funding rounds and negotiations for exchange listings will be explored to enhance accessibility and liquidity.

Q2 2024 - Q3 2024 - Main Launch

Assuming the success of Beta Seasons 1 and 2, the main launch is slated for this period. During and after the main launch, Ally Network will focus on the following key initiatives:

• Ally Token Launch: The introduction of the Ally token and enabling points conversion into the token will mark a significant milestone.

• Full DAO Launch: The DAO, featuring Marketing and Developer subDAOs, will be fully launched, enabling decentralized governance.

Q4 2024 and Beyond

Post-main launch, Ally Network will shift its focus towards expanding its reach to a non-web3 audience, with an emphasis on simplifying the user interface to hide crypto complexities. This phase includes:

• Simplified Onboarding: New user onboarding will be simplified with wallet access through biometrics, thanks to integration with [Partner Name].

• Direct Credit Card Payments: Users will have the ability to receive earnings from ad views directly to their credit cards worldwide through integration with the decentralized P2P exchange [Exchange Name].

• Web2 Advertising: Ally Network will explore purchasing performance marketing on web2 advertising networks, expanding its reach.

At this stage, Ally Network is committed to providing users with the freedom to decide whether they want to share a portion of their ad earnings with website owners, promoting transparency and user autonomy.

Ally Network's roadmap is designed to ensure its continued growth and relevance, with a focus on user-centric features and sustainable development. Stay tuned for more updates as Ally Network evolves and shapes the future of the DeFi ecosystem.

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